persuasive writings

3 Basic Buying Motives . . . the XYZ Formula

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The HEART is closer to your customer’s pocketbook (their purse, wallet, cash and or credit card) than is his or her  BRAIN!

YOUR ‘Selling Words’ are mightier than YOUR price tag.

Basically we are all alike and respond to the same buying urges, and the same emotions which sold customers from when the caveman first grunted . . . still sell today.

It doesn’t take much persuasion to sell a person when you direct your Tested Selling Sentences’ at their basic buying motives, which are, Continue reading

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