Persuasive Writing

Don’t Write . . . Telegraph!

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Your First 10 Words Are More IMPORTANT Than YOUR Next 10,000 Words!

If you are old enough to remember ever sending a telegram, where you paid for every single letter/character and  you had to telegraph your message in a such a succinct way to not only get your message understood, you also wanted to keep your costs down.

You had no room for waffle or fluff. You had to get to the point – fast! Continue reading

10 Year Word Study Tested 105,000 Sentences on 19 Million People

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Sell Your Sizzle Not Your Cow!

The best-looking product won’t sell itself;

The prettiest dotted line won’t sign itself, a check won’t sign itself and a credit card won’t give you it’s details . . . without the intelligent persuasion of somebody’s words – either verbal or written compelling the owner to do so, giving you a sale.

You have no doubt heard of the phrase ‘Don’t Sell the Steak – Sell the Sizzle’ however do you know this came about from a 10 year word study?

Back in 1937 Corporations throughout the country commissioned Elmer Wheeler to set up his “Word Laboratories” and find out winning sentences to sell their goods. Wheeler realized that it was the sales people in the stores who weren’t asking the right questions to their customers.

So he tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays – even Donald Trump couldn’t afford it). Continue reading

Are You Fishing With The WRONG Bait?

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Yet another classic article from Long Lost Advertising Secrets.

A Lesson In Salesmanship At The Seashore.

Selling is like fishing.

You must bait your hook with the food your prospect likes, not what you like or assume they like.

After you read this story, you will understand. Continue reading

These 8 Bad Words Are Causing YOU Sales Suicide

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You should NEVER use these 8 bad words in your website sales copy, blog posts, articles, emails and any letters . . . unless on the rare occasion when you have no other choice as I have explained.

WHY?

Because these bad words are costing you sales – hence ‘Sales Suicide’!

With each word, I have given you examples and alternative uses with the correct word. Continue reading

How To Profile Your Customers – 11 Critical Questions

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You may be able to potentially reach a massive market with your product or services . . . however, if you try to sell to everybody –you’ll end up selling to nobody.

You need to find your “ideal customer.”

It’s not okay to assume you know what your customers want unless you want to make an ass of yourself as well as leave cash on the table. You have to get inside the mind of your customer, otherwise how else will you ever be able to persuade, motivate and then sell your product or services to them?

YOU need to find out everything there is to know about your ultimate customer – so you can analyze them, understand them and connect with them.

YOU need to discover every little detail about them and build the evidence like you were a part of the CSI Miami team . . . until you have profiled your customer Continue reading

“8 Little Words Which Saved Business Profits”

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Amazingly, people constantly get blown away by the fact it can take just one or 2 possible minor changes to the words which you use, in any part of your life – to get a major change in your results. The sooner people get this idea super-glued into their brains . . . the better their advertising and marketing will be . . . and the more sales and profits they will enjoy for their business.

I was reading through ‘Long Lost Advertising Secrets’ when I came across a story worth quoting to you.

How a hotel stopped its guest’s practice of removing pictures from the walls of rooms – saving its profits. Continue reading

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