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Are You Fishing With The WRONG Bait?

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Yet another classic article from Long Lost Advertising Secrets.

A Lesson In Salesmanship At The Seashore.

Selling is like fishing.

You must bait your hook with the food your prospect likes, not what you like or assume they like.

After you read this story, you will understand. Continue reading

These 8 Bad Words Are Causing YOU Sales Suicide

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You should NEVER use these 8 bad words in your website sales copy, blog posts, articles, emails and any letters . . . unless on the rare occasion when you have no other choice as I have explained.


Because these bad words are costing you sales – hence ‘Sales Suicide’!

With each word, I have given you examples and alternative uses with the correct word. Continue reading

How To Profile Your Customers – 11 Critical Questions

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You may be able to potentially reach a massive market with your product or services . . . however, if you try to sell to everybody –you’ll end up selling to nobody.

You need to find your “ideal customer.”

It’s not okay to assume you know what your customers want unless you want to make an ass of yourself as well as leave cash on the table. You have to get inside the mind of your customer, otherwise how else will you ever be able to persuade, motivate and then sell your product or services to them?

YOU need to find out everything there is to know about your ultimate customer – so you can analyze them, understand them and connect with them.

YOU need to discover every little detail about them and build the evidence like you were a part of the CSI Miami team . . . until you have profiled your customer Continue reading

The Great Headline Ingredient

Let’s face it, when you bake a cake and if you leave out the key ingredient, it’s going to taste like crap when you eat it! If you leave out the key ingredients in your sales message, it’s going to be crap as well. When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell you products or services. Continue reading

Will The Real Pink Bunny Please Stand Up?

Will the real Pink Bunny please stand up . . . Pink Bunny Battery V Pink Bunny Battery!

I am sure you know which battery company has the pink bunny right?

Go on . . . which one is it?

When I ask audiences all over the world this question, I always get several answers. Sure, they know the little pink bunny which keeps on going on however at least 50% of them pick the wrong battery which means Continue reading

John Reese’s Traffic Secrets 2.0 . . . So What Who Bloody Cares!

John Reese - so what . . . who bloody cares!

Yes, you read it correctly.

Fair dinkum, if I see one more email from another ‘guru wanker’ about John Reese’s Traffic Secrets 2.0 . . . I am going to puke.

As far as Reese is concerned, all I want to say to you is so what, who bloody cares.

It’s been a hectic week for me, I have crashed several servers so far – due to so much traffic and yet I will never reveal how.

Now before you think I am bagging the crap of John Reese’s Traffic Secrets 2.0 . . . I am not and a wise person investigates what fools take for granted, so stay with me. Continue reading

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