creative writing

Are You Fishing With The WRONG Bait?

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Yet another classic article from Long Lost Advertising Secrets.

A Lesson In Salesmanship At The Seashore.

Selling is like fishing.

You must bait your hook with the food your prospect likes, not what you like or assume they like.

After you read this story, you will understand. Continue reading

How To Profile Your Customers – 11 Critical Questions

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You may be able to potentially reach a massive market with your product or services . . . however, if you try to sell to everybody –you’ll end up selling to nobody.

You need to find your “ideal customer.”

It’s not okay to assume you know what your customers want unless you want to make an ass of yourself as well as leave cash on the table. You have to get inside the mind of your customer, otherwise how else will you ever be able to persuade, motivate and then sell your product or services to them?

YOU need to find out everything there is to know about your ultimate customer – so you can analyze them, understand them and connect with them.

YOU need to discover every little detail about them and build the evidence like you were a part of the CSI Miami team . . . until you have profiled your customer Continue reading

“8 Little Words Which Saved Business Profits”

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Amazingly, people constantly get blown away by the fact it can take just one or 2 possible minor changes to the words which you use, in any part of your life – to get a major change in your results. The sooner people get this idea super-glued into their brains . . . the better their advertising and marketing will be . . . and the more sales and profits they will enjoy for their business.

I was reading through ‘Long Lost Advertising Secrets’ when I came across a story worth quoting to you.

How a hotel stopped its guest’s practice of removing pictures from the walls of rooms – saving its profits. Continue reading

The Great Headline Ingredient

Let’s face it, when you bake a cake and if you leave out the key ingredient, it’s going to taste like crap when you eat it! If you leave out the key ingredients in your sales message, it’s going to be crap as well. When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell you products or services. Continue reading

8 Different Types Of Headlines Which Sell

Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy.

1. The News Headline:
If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: Continue reading

Spelling Sux: 5 Myths About Spelling Revealed

Too many people get their panties in a wad over their blog article, website copy, letters and emails being grammatically correct and without one spelling mistake.

BE WARNED:

This article will offend some people . . . it’s meant to.

Blatant typos can and should be avoided due to having tools such as a spell checker however, even this is not 100% fool proof. I must admit, I am guilty of not running the Spell checker and having sales copy and email copy with errors and I do not give a toss to be honest.

Author’s manuscripts some times go through 10 different proof readers Continue reading

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