Become A Copywriter

The Great Headline Ingredient

Let’s face it, when you bake a cake and if you leave out the key ingredient, it’s going to taste like crap when you eat it! If you leave out the key ingredients in your sales message, it’s going to be crap as well. When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell you products or services. Continue reading

How To Get Great Testimonials Which Will Increase Your Sales

Testimonials have two main purposes for you to keep in mind:


They make your prospects less nervous about buying from you because he sees that people like him have used your product or service with success.

In a testimonial, a third-party is endorsing your product or service in their own words. This “endorsement” is much more credible and convincing than you praising your own product!


They get your prospects excited about buying your product or service because you use specific benefits in your testimonials.

You need to get more testimonials as they establish your credibility. Continue reading

11 Tips to Help You Discover Your Headline’s Holy Grail

Your ‘Holy Grail’ when it comes to your sales message or your email subject line is your ability to get your message read.

Once you have discovered your holy grail, this becomes your hook for your headline which is simply a unique piece of your sales story which arouses burning curiosity and FORCES your reader to read your copy.

It is your slant, your uniqueness, which no-one else has. Continue reading

8 Different Types Of Headlines Which Sell

Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy.

1. The News Headline:
If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: Continue reading

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What Got Me Started Is Now Yours for Free and yes there’s one small catch.

You may already know how I got started as a copywriter, in case you don’t, hang with me for a few minutes as I explain, as this could really change your life. Continue reading

Announcing: ToeCracker Radio Starts Wednesday

Each week you will discover how to choose then use the magic words which sell your products and service s using persuasive writing and ignite your Continue reading

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