Basic Copywriting

It’s Only Words – B.S.

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The wrong words or the right words will determine how many leads and how many sales you get. Too many people stick their head in the sand like an ostrich being too darn ignorant to doing what ever it takes to ensure every single word strings together like one continuous bead of salesmanship in print either online or off-line.

After all, it’s oh so easy to say, yes it’s good enough. Sorry, but with such a B.S. attitude no wonder people struggle to make sales.

I want you to ask yourself this question as you read this and then again later, standing in front of your mirror, so you can look yourself in your own eyes to get the honest truth. Continue reading

Anatomy of a Sales Letter Which Sells – Part 2

Here’s part 2 of Anatomy of Your Sales letter.

The Opening Paragraph

Now you’re ready for your opening paragraph.

This has got to be better than good. It’s got to be powerful.

You’ve got to remind your prospect just what their problem (or desire) is, then move on More…to make it sound worse by reminding them if they don’t take any action Continue reading

“Anatomy of a Sales Letter Which Sells – Part 1

Many of you get stuck as to how to construct your sales letter and very simply, when you follow the anatomy of a sale letter which was used at my recent copywriting workshop . . . your sales writing process can not fail . . . as long as you follow the blueprint. Continue reading

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