Don’t Ask If – Ask Which!
You can catch more fish with hooks than with crow bars.
The main problem is business though is this . . . at least 96.7% of people use crowbars to try and catch their fish (new customers) instead of using the correct hook combined with the right bait.
By “DON’T ASK IF – ASK WHICH” I mean you should always frame your words (especially at the close) so you can give your prospect a choice between something and something, never between SOMETHING and NOTHING. Continue reading
The wrong words or the right words will determine how many leads and how many sales you get. Too many people stick their head in the sand like an ostrich being too darn ignorant to doing what ever it takes to ensure every single word strings together like one continuous bead of salesmanship in print either online or off-line.
After all, it’s oh so easy to say, yes it’s good enough. Sorry, but with such a B.S. attitude no wonder people struggle to make sales.
I want you to ask yourself this question as you read this and then again later, standing in front of your mirror, so you can look yourself in your own eyes to get the honest truth. Continue reading