“Give Till It Hurts and Give Some More”
December 28, 2006
When you start to craft your offer for
your products or services - you must look
at giving whatever you can and then give
till it hurts by adding even more value
to it so that it’s simply irresistible.
I will go into this in more detail soon.
AS I started this email, I was writing about
making an offer too good to refuse, one that
only a fool would ignore.
NO, I am not talking about offering a whole
pile of crap bonuses that are as useless as
tits on a bull.
I am talking about giving so much value that
people just can’t whip out their credit card
quick enough.
Time and time again when I critique copy all
I see is a laundry list of B.S. bonuses to
simply fluff up the total value and most times
they are not worth a squirt of bees pee.
What you should be doing is crafting your offer
and making sure everything that’s part of your
package can be sold as a seperate item and that
your buyer actually get loads of value out of
each one - not feel like they have been shafted.
YOUR CHRISTMAS PRESENT:
Reward yourself with Toe Crackers Childrens
Christmas Pack.
Part of it includes my Magic Words Sell (MWS) and
even if you have this, the bonuses are worth
grabbing it again as you will find out.
When you grab a copy of MWS total value $1517 for
$197 I will also give you:
1. 2 hours of one on one mentoring with me
- value $2,000
2. 2 copy critiques value - $2,000
3. My personal swipe file of proven sales letters and
adverts containing the best examples of my work. Many
of these I have NEVER revealed before because they have
been so successful, I do not want just any Tom, Dick,
Harry or Harriet to get their hands on them.
4. Online videos to my one day seminar on copywriting
and direct response marketing filmed only 2 weeks ago
in Scotland. The value of this is $497. There will be
about 5 hours, broken down into TV type segments.
This bonus will not be available though until middle
of January as it’s being edited.
There you have it, for just $197 you will get a
genuine $6,014 worth of business tools plus my
priceless swipe file.
Oops - nearly forgot.
The first 14 people who grab my Christmas special
can gift my normal magid words sell package to 10
people of their choice. If you have previously
purchased MWS, you can gift this to 20 people.
Simply email me once you have your receipt of
purchase, the names and email addresses of the
10 chosen ones and I will send them the gift
on your behalf.
Go on over to:
LIFETIME COPYWRITING CRITIQUE OFFER:
I am making available to 4 people only, lifetime
copywriting critiques - value at least $10,000.
What this means is for any/every sales letter, advert
or marketing piece, you can email it to me to critique
where I will pull it apart and tell you how to put
it back together so that you copy pulls like crazy.
This is copy for your own products/services, not
for copy you write for someone esle.
Even in 10 years time, I will still critique your copy.
At $750 I know I am nuts for even offering this. If you
grab one of these, I will also throw in Toe Cracker’s
Childrens Christmas pack for fr.ee.
If you want one of these, simply paypal USD$750 to:
trevor@MagicWordsSell.com and put in the comments -
“Life time Copy Critique Offer - valued at $10,000″
Well, hopefully you will grab a bargain and help
me at the same time.
Create sizzling copy with Magic Words Sell.
Warmly
Trevor ‘Toe Cracker’ Crook
PS. These bonuses are not on the website and will
be emailed to you within 24 hours after I receive
your payment. Go to:
http://www.magicwordssell.com
OR . . . for the lifetime deal paypal your order to:
“Katie Couric Demands Stunt Double To Avoid Breaking A Nail - Oprah Declines”
April 18, 2006
Doesn’t that seem a stupid idea? It’s so ridiculous that it’s not true. I used that headline to grab your attention. Speaking of stupidity, have you watched the latest pepsi commercial featuring Hollywood Actor, Jacki Chan. Fair dinkum, the creative thinking for this one must have come from a conversation with Kim Mathers at a ‘crack’ party cause there is no sane reason for it.
As I was sitting in front of the Television yesterday watching a baseball game, when a commercial for ‘diet pepsi’ came on the television and I am guessing that Coca-Cola will be laughing all the way to the bank.
Pepsi handed Coca Cola - on a silver platter, mega millions of dollars in FREE, global advertising and exposure.
The ’story’ of the advert involves Jacki Chan beating the crap out of a group of bad guys before lining up a diet pepsi can to kick the crap out of it.
As he does so, the ‘movie director’ yells ’stunt double’ at which time the can of pepsi is replaced by a can of diet Coca-Cola - just in time for Chan to kick the can.
Obviosuly some armani suited bed wetter from New York came up with such an angle and sold the lame idea to the executives that people would get the hidden message that coca cola is no match for Pepsi and therefore only good enough to be used in a dangerous situation and as their ‘double’.
What they have failed to realize is this. Many people might be thinking that if pepsi uses coca cola as their ’stunt double’ - it must be exceptional, otherwise why would they use it. After all, would a real hollywood director use a ‘useless’ stunt double to get the desired effect for their ‘movie star’ who is afraid of getting hurt. No. They would only use the best.
Either way, the timing of swapping the pepsi can for a coca cola can is right at the ‘punch line’ of the commercial, giving coca cola so much free publicity they will be hoping pepsi come up with more sequels than the Rocky Movie.
This typical institutional advertising, reminded me of the battery commercials, featuring the little pink bunny. The amazing part of these commercials, is when people are asked do they know the ‘pink bunny’ from the battery commercials, 99.9%Â reply ‘yes’.
When asked which battery company, approx. 50% of people get it wrong. They choose the competitor - the battery company which they were trying to demonstrate wasn’t as good.Â
From comments on a marketing tape I was listening to many years ago, the battery company had spent hundreds and hundreds of millions of dollars in advertising, just trying to get people to recognize the ‘pink bunny with their battery and not their competitors. The results was an ‘improvment from approx. 60% to 54%.
Do you know the answer? Was it Duracell or Energizer? Read the PS to find out.
Kick butt - create your own sizzling sales copy.
Warmly
Trevor ‘Toe Cracker’ Crook
PS. The answer is: Energizer.
PPS. If you want to get your words rights and avoid handing money to your competitors . . . go to the ‘Helpful Products’ link on the right side of this blog.Â
