Current Copy News

10 Year Word Study Tested 105,000 Sentences on 19 Million People

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Sell Your Sizzle Not Your Cow!

The best-looking product won’t sell itself;

The prettiest dotted line won’t sign itself, a check won’t sign itself and a credit card won’t give you it’s details . . . without the intelligent persuasion of somebody’s words – either verbal or written compelling the owner to do so, giving you a sale.

You have no doubt heard of the phrase ‘Don’t Sell the Steak – Sell the Sizzle’ however do you know this came about from a 10 year word study?

Back in 1937 Corporations throughout the country commissioned Elmer Wheeler to set up his “Word Laboratories” and find out winning sentences to sell their goods. Wheeler realized that it was the sales people in the stores who weren’t asking the right questions to their customers.

So he tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays – even Donald Trump couldn’t afford it). Continue reading

Are You Fishing With The WRONG Bait?

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Yet another classic article from Long Lost Advertising Secrets.

A Lesson In Salesmanship At The Seashore.

Selling is like fishing.

You must bait your hook with the food your prospect likes, not what you like or assume they like.

After you read this story, you will understand. Continue reading

How To Profile Your Customers – 11 Critical Questions

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You may be able to potentially reach a massive market with your product or services . . . however, if you try to sell to everybody –you’ll end up selling to nobody.

You need to find your “ideal customer.”

It’s not okay to assume you know what your customers want unless you want to make an ass of yourself as well as leave cash on the table. You have to get inside the mind of your customer, otherwise how else will you ever be able to persuade, motivate and then sell your product or services to them?

YOU need to find out everything there is to know about your ultimate customer – so you can analyze them, understand them and connect with them.

YOU need to discover every little detail about them and build the evidence like you were a part of the CSI Miami team . . . until you have profiled your customer Continue reading

The Great Headline Ingredient

Let’s face it, when you bake a cake and if you leave out the key ingredient, it’s going to taste like crap when you eat it! If you leave out the key ingredients in your sales message, it’s going to be crap as well. When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell you products or services. Continue reading

Discover What The D.E.A. Can Teach You About Marketing

Yes, you read it right. The Drug Enforcement Agency can teach you several aspects about marketing which can increase your sales overnight.

No, I am not on crack as I write this.

Recently, one lazy Sunday afternoon, I was lying on the couch watching the D.E.A. reality TV show. As the D.E.A. officers do their stakeouts and drug busts . . . to my amazement I witnessed first hand several critical marketing strategies being applied once the drug busts were made.

These same critical marketing strategies are the sames ones Continue reading

How To Write Kick Ass Headlines Which Hook Your Prospects By Their Throat

The difference between a good headline and a pathetic headline is the difference between Success and Failure in advertising, website copy or getting your blog article read.

Your headline is the most important aspect and the first thing your prospects see when he or she looks at your advertisement . . . blog article or website sales copy. Continue reading

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