Celebrity Endorsement Gone Wrong!

I was sitting watching television last night & one particular story grabbed my attention.

It was a story about a former high profile T.V. show host who, to be honest is now probably considered to be past his used by date.

You might even consider him a ‘has been’ these days.

Now . . . what was so interesting about this story was the that this guy had been paid a motza of money to tell the ‘world’ that . . . he could no longer get it up!

That’s right . . . No more erections! No more boners!

His ‘old fella’ was more asleep than a coma victim. Read more

Set Yourself on Fire For Success - 16 Powerful Quotes

You have choices how you get your inspiration. For many of you, quotes work and here’s 16 more success quotes. As former Canadian Hockey Player rifle puts it -  “Success is not the result of spontaneous combustion. You must set yourself on fire.”

So, go ahead, set yourself on fire with these 16 Success quotes. Read more

ToeCracker Punched By Matt Furey

This morning after I had breakfast with Matt Furey, the Zen Master of the Internet, something happened and he punched my several times. Watch and listen to this video to discover why.

http://budurl.com/PunchedbyMattFurey

Dedicated to kicking your ass until you succeed!

Warmly

Trevor ‘ToeCracker’ Crook
PS. The Furey barrage of punches from simply made me smile

http://budurl.com/PunchedbyMattFurey

How to Get a FREE 1 Hour Mentoring Session With Me - $1,000 Value

Yes, I’m tired, cranky but I had to tell you this now.

I am tired due to lack of sleep, as I have slept 5 hours in 2 days so I am more like a grizzly bear with a hangover and I am getting crankier by the minute yet I feel compelled to write this now.

I am removing all liability from what I say here due to sleep deprivation.

Read on at your own risk.

It’ll be worth it.

I was talking to a new client recently about a few aspects when he casually mentioned he was paying $500 per month for yet another ‘magic’ pill which some bloody guru wanker had paid a kick butt copywriter to create a sizzling sales letter which was more slick than paddock full of B.S. Read more

11 Quotes From Past Presidents Which Shaped America

Over history, many of America’s former Presidents and even their wives, have made famous quotes . . . ones which have helped shape America to what it is today.

The question remains:

“Will Barack Obama or John McCain say something so powerful, they will be remembered for it in 50- 100 years time and help change history?” Read more

10 Year Word Study Tested 105,000 Sentences on 19 Million People

Sell Your Sizzle Not Your Cow!

The best-looking product won’t sell itself;

The prettiest dotted line won’t sign itself, a check won’t sign itself and a credit card won’t give you it’s details . . . without the intelligent persuasion of somebody’s words - either verbal or written compelling the owner to do so, giving you a sale.

You have no doubt heard of the phrase ‘Don’t Sell the Steak – Sell the Sizzle’ however do you know this came about from a 10 year word study?

Back in 1937 Corporations throughout the country commissioned Elmer Wheeler to set up his “Word Laboratories” and find out winning sentences to sell their goods. Wheeler realized that it was the sales people in the stores who weren’t asking the right questions to their customers.

So he tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays - even Donald Trump couldn’t afford it). Read more

Are You Fishing With The WRONG Bait?

Yet another classic article from Long Lost Advertising Secrets.

A Lesson In Salesmanship At The Seashore.

Selling is like fishing.

You must bait your hook with the food your prospect likes, not what you like or assume they like.

After you read this story, you will understand. Read more

How To Profile Your Customers - 11 Critical Questions

You may be able to potentially reach a massive market with your product or services . . . however, if you try to sell to everybody –you’ll end up selling to nobody.

You need to find your “ideal customer.”

It’s not okay to assume you know what your customers want unless you want to make an ass of yourself as well as leave cash on the table. You have to get inside the mind of your customer, otherwise how else will you ever be able to persuade, motivate and then sell your product or services to them?

YOU need to find out everything there is to know about your ultimate customer - so you can analyze them, understand them and connect with them.

YOU need to discover every little detail about them and build the evidence like you were a part of the CSI Miami team . . . until you have profiled your customer Read more

The Great Headline Ingredient

Let’s face it, when you bake a cake and if you leave out the key ingredient, it’s going to taste like crap when you eat it! If you leave out the key ingredients in your sales message, it’s going to be crap as well. When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell you products or services. Read more

Discover What The D.E.A. Can Teach You About Marketing

Yes, you read it right. The Drug Enforcement Agency can teach you several aspects about marketing which can increase your sales overnight.

No, I am not on crack as I write this.

Recently, one lazy Sunday afternoon, I was lying on the couch watching the D.E.A. reality TV show. As the D.E.A. officers do their stakeouts and drug busts . . . to my amazement I witnessed first hand several critical marketing strategies being applied once the drug busts were made.

These same critical marketing strategies are the sames ones Read more

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