Current Copy News

Just Say Fuck it

Sometimes in life, you simply need to say Fuck it, which is exactly what one of my customers did 2 weeks ago and his sales went up 59.09% in the first 24 hours with just a headline test. I met with my friend, Julian, who works full time online for coffee and he asked me to take a quick look at one of his sales letters which he had written by another copywriter. Fair dinkum, when I look at it, there were more holes in the sales letter than in the titanic. I pointed out the mistakes which were more obvious than a nose bleed on a white tissue.

There was 9 huge mistakes . . . Continue reading

How To Double Your Sales With Perceived Value – Part 1

Over the next few days, I will reveal to you how to use perceived value to close more sales and potentially double your sales. When you understand exactly how to add perceived value to your prospects and turn them into paying customers with ease, you’ll change your business forever.


The Video will be shown here

“Dedicated to Kicking Your Ass until YOU Succeed!”


Trevor ‘ToeCracker’ Crook
PS. When you want unlimited success fuel, head on over to Unlimited Success Report

Money For Nothing From a 4 Second Marketing Tip

When you seriously want to get money for nothing and increase your sales and bottom line profits without you lifting a finger, then watch the video below. This helped one customer have a cash flow turn around of $1.65 million in 1 year.

The Video will be shown here

“Dedicated to Kicking YOUR Ass Until YOu Succeed.”


Trevor ‘ToeCracker’ Crook
PS. When you want a constant and unlimited supply of success, subscribe at

“Beer With a Mom Chaser”

"Beer With a Mom Chaser"

Beer With a Mom Chaser . . . hmm, as a headline by itself, it could mean several things to different people. Add in an image and . . . I know some of you are thinking, down a few icy cold beers and pick up a hot M.I.L.F. in a bar and take her home.

Nothing could be further from the truth as you’ll soon discover in today’s marketing lesson as I reveal the subhead to the headline – ‘Beer With a Mom Chaser”.

“Beer With a Mom Chaser”


When a swerving car almost side swiped her, then sped away Amanda Bourque – nearly 9 months pregnant, decided to stop a driver she believed was drunk.

On a hot, sunny day in early June 2008, Amanda Bourque was cruising west along Riverside Drive in Tecumseh, Ontario in her blue Pontiac firebird.

With the subhead, it ties in with the headline as well as then setting up for the rest of the story/article and it’s a HUGELY successful style when it comes to selling your products and services, which I will show to you in a moment . . . after I reveal what happened when with a mentoring client on Monday.

My client, Lenny, had sent to me, his email copy which he was going to use to sell his 6 week webinar series. This is what he said.

“Hey Trev,

Thanks again for the great work you did to my landing page sales letter. Awesome stuff! I’m wondering if you could glance over my first few broadcast emails to let me know if you think I’m on track at all from a template and message standpoint.

Let me know your thoughts, thanks!!!


I opened each email, with a view of tweaking them for him, however what I read, wasn’t copy I could tweak, so I sent off a quick reply.

Hey Lenny, I’ve read the emails. I got about as excited as a death row victim being strapped into the electric chair. Hit me up on skype or call my skype  when you get a moment.”

Lenny called me and wanted to know just how badly his email copy sucked. When you ask me that and even if you don’t . . . I’m going to give it to you right straight between your eyes like a sledge hammer smashing a pea. I could just vision Lenny, bracing himself on the other end of the call, butt cheeks clenched tighter than a straight man who wondered into a gay bar by accident.

To Lenny’s credit and one aspect I admire about him, he doesn’t takes my blunt, brutal honesty personally and he listens, then implements.

I said, Lenny, what you’ve written has some good points however it’s like a hamburger with the lot except you left off the meat patty. In other words, you’ve left the good stuff out and you’re copy is very clinical/sterile. You need to inject your personality into your copy, tell stories and tie the offer into your story. I then asked Lenny if he tells tories when he’s speaking on stage. Yes was his reply.

I replied . . . then you simply need to transpose those into your email copy and then I gave him other at least 3 other tips on how to ‘find the story’ when writing. The one angle I spent some time on, is what’s know as ‘Time and Place“, which is your marketing lesson here.

Time and place when used in your copy or verbally, creates vivid images due to being descriptive and also reveals specifics.  This helps hook your readers/audience into your message and compels them to keep reading which results in sales.

I’ve included some examples below for you. 

Discover What Reader’s Digest Can Teach You About Headlines and Opening Sentences

I was reading John Caples classic book ‘Tested Advertising Methods” and one of the articles really hit me between my eyes. It was lessons from Reader’s Digest and Caples said, the lessons to be learned from the style of the Reader’s Digest were as applicable ‘today’ as when he first taught them.

Caples quoted 25 titles and opening sentences of the articles in the Reader’s Digest issue of July 1995 and noted how many reflected at least of of his six success formulas.

1. Interrupting Ideas
2. The Shocker
3. News
4. Preview
5. Quotation
6. Story

I decided to test the theory of relevance for today, some 15 years later and I went to my public library on a rainy Sunday afternoon . . . in search of current issues of Reader’s Digest.

You will discover in my own research, how often the first sentence doesn’t beat around the bush. It gets straight to the point with a date . . . a time and a fact which expands on the title which is the ‘headline’ for the article.

Caples mentioned 15 years ago that Reader’s Digest editors, like all smart advertisers, do not change what works until they can beat their control or prove something works better.

Nothing should get changed because you may get tired of it (if it’s still working like gang busters). Everything though, is subject to change when it no longer works. Too often, entrepreneurs get tired of their adverts and marketing long before their customers ever do . . . which cost them sales.

DON’T YOU make these same mistakes.

21 Headlines and Opening Sentences For Today

I stopped my research at 21. I’ve included the first 7 for you below.

Note: Some did have subheads which will be highlighted for you.

1. “Marriage Without Love”

Subhead line:

A tradition in some cultures, forced marriage is finding resistance among next generation Canadian’s who choose happiness first.

Sandeep loves being a Mom. Everyday the 34 year old assistance bank manager leaves her B.C. job no later than 5.30pm to meet her daughters aged 14 and 11.

2. “‘A’ is For Adult”


Going back to school as a mature student may be costly and frightening, but it can pay dividends.

Carole Snow, a private piano teacher with 3 kids, wasn’t satisfied with her life.

3. “Fear of Numbers”


Why do so many kids struggle with math?

The first time it happened, we were in Grade 11: Six or seven teenagers, in line at a doughnut shop. I felt an urgent tug on my sleeve. The boy behind me, was frantic as he couldn’t add up the coins in his pocket to pay for his doughnuts and asked for my help.

4. “Keeping Kids Safe on The Streets”


A parent’s guide to pedestrian safety and teaching your kids the rules of navigating the road.

Walking home from school, Kimberly Elliot-Voelkel did exactly as her parents had taught her.

5. “A Woman in Full”


After a horrific accident deprived her of her limbs, Daniela Garcia put her life back together again.

She walks confidently, with only a slight limp, through the halls of the children’s rehabilitation Institute in Santiago.

6. “100 Horses and Counting”

Susan Fyfe’s suitcase landed with a thud inside the front door of her spacious farmhouse near Sherwood Park Alta, a satellite community of Edmonton. It was 2am on a Monday in March and Fyfe was returning from a 5 day workshop in New Mexico.

7. Pre-headline:

As she watched her cruise ship sinking in Antarctic waters, one world traveler found herself on the ultimate adventure.


Lisa Paisola had spent almost 2 weeks aboard a cruise ship in Antarctica’s freezing temperatures, but she’d never felt cold like this. Huddled with 32 others in a metal lifeboat tossed by fierce wind, she held her breath each time the craft dipped into the ocean and was splashed by heaving waves.

Claim the other 14 headlines and Opening Sentences plus 2 more FREE Gifts.

You can get all 21 headlines and opening sentences plus 2 more free gifts, total value, $97 by heading on over to: and don’t sweat it, there’s nothing for sale, this is my gift for you.

“Dedicated to kicking your ass until you succeed.”


Trevor ‘ToeCracker’ Crook
PS. The owners of Reader’s Digest make mega millions and their proven formula has been working for decades . . . now it’s your turn. Claim your free gifts, which includes 21 proven headlines and opening paragraphs, Billion Dollar Marketing book and my profiling workbook which shows you how to profile your customers for maximum profits using the 11 questions you must get the answers to . . . otherwise, your cash flow will bleed like a pig with it’s throat cut . . . when it comes to sales. Head on over  and claim yours right now, while it’s fresh in your mind.


“Shame On Me . . . I Apologize”

Shame On Me!

G’Day Friend,

Shame on me . . . shame, shame shame!

It’s been 6 months since I’ve blogged about anything to you and quite frankly, I’m ashamed of myself. I was WRONG!

I apologize for my ignorant, selfish behavior towards you and I have a genuine gift for you as an apology, one which I do usually charge a $750 consulting fee for. More about your free gift in a minute.

Allow me to explain . . .

2011 has been a year of re-discovery for myself. I’ve had to dig deeper than oil rig searching for oil because for far too many years, I buried the real me, numbing personal pain in so many ways. I found beer a great comfort when in reality, all beer was doing was numbing the pain and masking my feelings. Fair dinkum, it was so bloody easy to down a truck load of pints each night and then wake up feeling like crap from the hangover . . . than it was to deal with reality.

I had an epiphany at the end of March, a real wake up call about life. I decided it was time to take my life back, reclaim my lost health and also take full responsibility for the pain I was experiencing and for the pain I was causing to those close to me, my loved ones and to finally stop sucking on my pity pipe, get off my ass and do something about it. I’m now pretty fit again, have dropped 28 pounds, eating healthy, stopped drinking and I have my shit together.

The real ToeCracker is no longer lost in self pity, he’s alive and well (I’ms so grateful to a very special person) . . . and back giving 100% for the first time in 6 years.  I am committed to doing whatever it takes in life in terms of my loved ones and in terms of unlimited success and wealth.  This will benefit you in a HUGE way.

MY Passion . . . Means YOU Profit:

Part of my reflection caused me to realize what I am 100% passionate about which is . . . helping entrepreneurs and business owners create unlimited success by teaching them dynamic sales and success strategies which transforms their success without any of the hyped up, magic pill, bullshit!

Upon reflection, I forced myself to look at the major successes I’ve helped create for my many clients over the last 12 years.  The harsh reality, which was more obvious to me than a nosebleed on a white tissue was this . . .

The biggest success stories came about through sales copy makeovers, critiques and mentoring. I realized I can very quickly spot what’s holding a client back from unlimited success . . . when, they themselves, can’t see the woods for the trees.

In the last couple  weeks, I’ve started mentoring again. Something I stopped doing for way too many years and the results my clients are getting so far, is astounding them . . . to say the least.

FREE 20 Minute Mentoring Session – Valued at $750

I want to help you solve your number one problem in business for free.  No gimmicks. No hard sell. A genuine offer to help you and from experience, this will only take 20 minutes.

My offer to help solve one of your problems is real. I help business owners like you achieve amazing success through simple methods which I’ve tested, are time proven to work and are 100% risk FREE.

I‘ve been doing this for many business owners. The results? They’ve been explosive. Business owners doubling their sales, breaking through sales barriers in record time, doubling, tripling the response to their advertising without increasing the costs of their ads . . . and the list goes on.

1. A client increased sales $2.159 Million a year after one, 20 minute consultation which me.
2. Another client increased sales 382% in 1 week after I created a new headline for them. Sales went from $20,000 to $76,400 in one week.
3. Just one marketing suggestion for another client added an extra $100,000 NET profit in one month.

Now It’s YOUR Turn . . .

Simply complete click ‘contact me’ or hit the contact me link at the top of my blog. Complete the form and in the comments/Question section, write down a small or large problem which is giving you a headache. Be sure to include your best telephone number (plus country code) and your location, then hit the submit to Trevor button. From there, I will contact you via email to arrange a time to talk. I’ll listen to your description of the problem, ask you some relevant questions and in 20 minutes or less, I’ll suggest a complete solution . . . so  your problem can go away.

And it won’t cost you one cent. There are no strings attached. You do not need to purchase anything.

Why would I make such an offer?

Well, very simply, I have found over the years, prospective clients usually decide very quickly after an initial conversation with me, whether or not to pursue the relationship. So this is an efficient way of getting to know you personally.

HURRY! I can only allocated 17 people and your free 20 mentoring session will be scheduled in order of when I receive them. If you are number 18, I’m sorry, you will not qualify and will miss out.

“Dedicated to kicking your ass until you succeed!”


Trevor ‘ToeCracker‘ Crook

PS. You may think this offer strange, however it’s genuine. I’m committed to helping business owners achieve greater success & if I can help YOU solve a big problem in your business . . . for FREE, wouldn’t it be worth 20 minutes of your time to discover how you can create unlimited success? Simply complete the ‘contact me’ form.


It Wasn’t The Dog

When I was a small child, our family dog Mitzi, got blamed for everything, especially by my Dad for farting.
I remember being 8 years old, siting in the back seat of the family car, while we were driving 1200 miles to see my Grandpa. 

I was very excited, as this was going to be the first time I’d met him. We had been driving a few hours, when my Mom suddenly yelled at my father and said: “Jim, that’s bloody disgusting!”

Dad’s reply was quick. 

What, It wasn’t me, it was the dog. By the time he said that, the vile smell had wafted to the back seat of the car and all 3 of us kids were wanting fresh . . . FAST!

We couldn’t wind down the windows fast enough. After we’d finished choking, I said to my Dad: But the dog isn’t with us!

I was confused, after all, I was only 8 years old. After the dog got blamed several more times on that trip, I got it. My Dad was simply blaming the dog for him ‘letting one rip’ with enough power to peel paint off the walls. 

In 1975, we moved from Australia to Malaysia for 2 and a half years and event though we didn’t take the dog  . . . she still got blamed for many things.

You may be wondering, what the heck this has to do with marketing and business. It has everything as you’ll soon. It has Continue reading

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