“Free Copywriting Tips For Beginners - 10 Hours of Audio Mp3’s”

I have already been told I am insane for giving away my copywriting blueprint formula - 10 hours of pure content on what it will take you to become a copywriter, learn copywriting from someone who’s doing what you want to be able to do.

You must think I am certifiable and maybe I am. Why would I want to give away my copywriting tips for beginners . . . and allow people to become a copywriter for free?

Good question. The answer - Law Of Reciprocation!

When I recorded these 10 hours, I started with copywriting tips for beginners and ended with some real meaty bits which even seasoned copywriters discovered they could still learn copywriting. Many of my testimonials are from these very audios. When I did these originally people paid $97 just to listen and they are worth and they should now sell for $197.

I want to give them to you, without any strings attached, without you needing to invest even one cent. On top of this, I want you to give away my copywriting blueprint formula so you can help your own subscribers, customers and other entrepreneurs grasp basic copywriting and create great sales copy.

By the time you have listened, taken notes and applied my basic copywriting blueprint formula you will be well on your way to increasing your sales and profits.

Go to:

www.TrevorCrook.com

“Dedicated to Kicking Your Ass Until you Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Seriously, I want to help you and even if you have this as part of magic words sell, the only way you can give this away is to take a look. YOU are not obligated to do this or even pay it forward. However when you want to help yourself as well as and other like-minded entrepreneurs can get basic copywriting tips for FREE . . . and you want to unleash the awesome power of the “Law of Reciprocation” and have it giving back to you 10, 100 even 1,000 time - then go to:

www.TrevorCrook.com

“Basic Copywriting Tip on Search Engine Optimization gets No. 1 on Google in 72 Hours”

As you learn copywriting you have no doubt been curious about seo copywriting and put it in the too bloody hard basket like I did for so long.

Two months ago, I finally put my own ignorance aside and started to do research. On September 4th, I put my limited knowledge into play and wrote a blog article - 59 Basic Copywriting Tips For Beginners and this was in fact part 2 0f 2 with part 1 being posted 2 days prior. When I wrote the article, I ensured I included relevant search terms which were and are getting traffic.

Now . . . copywriting is a broad term all on it’s own getting 1,646 searches per day as of today with 10.9 million web pages. Now, I don’t know about you but I want to pick low hanging fruit from the tree . . . not get a ladder, climb to the top and risk breaking my neck to get a bloody apple!

So . . . I started to dig and found smaller, laser targeted traffic which has smaller searches per day and also had fewer web pages to compete against.

I chose a few search phrases for the articles I mentioned being copywriting tips for beginners and basic copywriting. Other articles I have done have included the terms learn copywriting and become a copywriter.

Copywriting tips for beginners has approx. 17 searches per day according to word tracker which is 6,205 per annum. Basic copywriting has only 5 which is 1,825 per year. Collectively just these 2 targeted search terms have 8,030 searches per year and are potentially FREE traffic for me. 5 here, 10 there, etc. soon add up to large amounts of laser targeted traffic.

At the time, copywriting tips for beginners had 538,000 competing web pages and basic copywriting had 1.720 million web pages. Within 72 hours . . . my website is number one on google for both search terms PLUS for copywriting tips for beginners I am also number 6 and for basic copywriting I am number 3 on google . . . after only 36 hours earlier announcing my article on my www.digg.com site which also proves yet again the awesome power of web 2.0 and social networking.

When I went to yahoo, my article is number 1 and number 4 out of 205,000 web pages for copywriting tips for beginners and number 1 and number 22 for basic copywriting out of 1.190 million web pages. Interestingly here, my digg article is in pole position.

What’s important here to the fact that the search term on google with more than 3 times as many searches has 538,000 competing web-pages as opposed to 1.720 million. Go figure!

I am not foolish enough to think this is something earth shattering to you, however does prove what can be done with seo copywriting. Also, any idiot can get to number one on something that’s no actually searched on and there’s plenty of F.I.G.J.A.M. (F . . . I’m Good Just Ask Me) people peddle that type of crapola.
I suggest you go to google and do a search on: copywriting tips for beginners hit enter and then click on my website so you can really understand how simple this can be and then actually read my article to see a few more tricks I laced into those articles. Once you have done that, do the same for: basic copywriting and see exactly what I mean.

Can you see how if you do some digging of your own and target your low hanging fruit, combine your sales copy with exactly what your target market are looking for . . . you can get free traffic which means when you become a copywriter who writes sizzling sales copy you will get more subscribers to your database and generate more sales over time.

“Dedicated To Kicking Your ASS Until YOU Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Getting to the top 10 on google or yahoo etc. for any search term is one thing, staying there still requires work which I will reveal to you over time as part of my copywriting tips for beginners series. To become a copywriter who gets results go to: www.CopywritingForSuccess.com

59 Basic Copywriting Tips For Beginners Who Want To Become a Copywriter Who Gets Results”

Here’s part 2 of 59 Basic Copywriting Tips For Beginners so you can become a copywriter who gets results.

Many people ask me what’s involved and how to become a copywriter. I tell then this . . . When you want to learn copywriting you must start with basic copywriting tips for beginners and increase your knowledge from there other wise you will have no chance to become a copywriter who can churn out compelling sale copy which sells.

The best way to become a copywriter and the only way . . . is to become a keen student of basic copywriting tips for beginners and get proven copywriting tips cemented into your brain. When you do this and decide to never stop studying . . . you will learn copywriting the right way. There really is no other way.

Cutting corners is not the best way to become a copywriter because all you will end up doing is getting even the most basic copywriting tips for beginners stuffed up and you will never learn copywriting this way.

Here’s your basic copywriting tips for beginners . . . 31 to 59.

Basic Copywriting Tips For Beginners No. 31

Never try to be cutesy or funny. What you might think is cute or funny, most of your prospects won’t. Play safe. Don’t do it.

Basic Copywriting Tips For Beginners No. 32

One paragraph should lead seamlessly into the next one. You can do this with copy transitions. See Appendix E.

Basic Copywriting Tips For Beginners No. 33

Don’t get carried away with your own ego. You are writing for your prospect, not for yourself.

Basic Copywriting Tips For Beginners No. 34

Give proof for everything you claim. When you make a claim or a promise, you equally have to prove it. And prove it to the satisfaction of your prospect.

Basic Copywriting Tips For Beginners No. 35

Drop capital the first letter of your first sentence. This has the effect of drawing your prospect’s eye to the beginning of your copy.

Basic Copywriting Tips For Beginners No. 36

Always add a signature. Your copy must be signed. This needs to be by the person who was introduced just above the salutation. Signatures should always be in process blue.

Basic Copywriting Tips For Beginners No. 37

Pay attention to the five W’s. Tell your prospect who your are. Tell your prospect what you’ll do for him. Tell your prospect where to send his response. Tell your prospect when to respond. Tell your prospect why he will benefit.

Basic Copywriting Tips For Beginners No. 38

Read through your letter and check what you’ve written is honest. Telling the truth is one of the emotional hot buttons. Add into your copy a damaging admission - if there’s a slight flaw in your product, tell them about it.

Basic Copywriting Tips For Beginners No. 39

The use of contractions can be used for more emphasis. Instead of do not write don’t and instead of I am  write I’m.

Basic Copywriting Tips For Beginners No. 40

Reduce your price. In your offer start with a higher price and give a discount. When using this technique, always give a reason why you have discounted.

Basic Copywriting Tips For Beginners No. 41

Have you included a Fear of loss into your copy.

Basic Copywriting Tips For Beginners No. 42

You must have a tremendous offer. Your offer is the most important thing about your copy. Probably as important as your headline. A lousy offer will get you no sales. And, construct your offer before you do anything else.

Basic Copywriting Tips For Beginners No. 43

Can skimmers understand your copy? If your prospects only read the headlines, sub-heads and P.S.s can they understand what you have on offer? Make your sub-heads meaningful.

Basic Copywriting Tips For Beginners No. 44

Using numerals (not written out numbers) in your headline can improve your response. Have you done that?

Basic Copywriting Tips For Beginners No. 45

Benefits come first, features second. People buy on emotion (benefits) and then rationalize the purchase with logic.

Basic Copywriting Tips For Beginners No. 46

Everything needs to be believable. Your copy has to be believable. Do not make far-fetched claims. If your copy is believable, there is more chance of it getting read. This is all part of becoming a copywriter

Basic Copywriting Tips For Beginners No. 47

Use specific salutations. Not Dear Sir, but Dear Dog Lover, Dear Investor, etc. Dear friend is still th most successful salutation to use.

Basic Copywriting Tips For Beginners No. 48

Your headline needs to be as long as it needs to be. If you feel your headline is too long, add a sub-head.

Basic Copywriting Tips For Beginners No. 49

Add value to your offer by the addition of bonuses. And every bonus must have value. Generally, if you can’t sell it as a stand-alone item, why would you want it as a bonus?

Basic Copywriting Tips For Beginners No. 50

Use the emotional hot buttons fear of loss, greed, scarcity, specificity, curiosity, the truth, stories, reason why, answering objections, vanity, desire to belong, fear of future regret.

Basic Copywriting Tips For Beginners No. 51

Refer to the ‘Anatomy of a Sales Letter’  template when writing all pieces of copy.

Basic Copywriting Tips For Beginners No. 52

Don’t forget to do your research. Un-earth those hard-to-find gems by going that extra mile. Anyone can become a copywriter - a good one or a crap one. It’s your choice!

Basic Copywriting Tips For Beginners No. 53

Your opening should provide your prospect with a promise, a picture in his mind. And your body copy should then give the proof that you can deliver, and evidence of your credibility.

Basic Copywriting Tips For Beginners No. 54

Words sell. Graphics, photos, pictures, don’t sell, sure they can help BUT . . . It’s the words you use which sell.

Basic Copywriting Tips For Beginners No. 55

Your prospect has a problem or a desire. Have you provided a solution to his situation?

Basic Copywriting Tips For Beginners No. 56

Your false close should change thepace of your copy.

Basic Copywriting Tips For Beginners No. 57

Before you begin, map out your copy. Some go as far as mind-mapping sales copy to give them a road map of what to write about.

Basic Copywriting Tips For Beginners No. 58

Avoid negatives. Try to be positive throughout.

Basic Copywriting Tips For Beginners No. 59

Summarize. At the end of your copy, summarize your offer, sometimes this can catch prospect’s who have missed a key point when reading your copy.

“Dedicated To Kicking YOUR Ass Until YOU Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. When you want to blown your competition out of the water, check out my copywriting resources section.

“59 Basic Copywriting Tips For Beginners So YOU Can Become A Copywriter Who Gets Sales - Part 1″

59 Basic Copywriting Tips For Beginners So YOU Can Become A Copywriter Who Gets Results.This is part one of two.Basic Copywriting Tips For Beginners No. 1

Know your customer. Know whom you are writing to. Do this before you put pen to paper.

Basic Copywriting Tips For Beginners No. 2

You’re writing to just one person. You are writing your copy as if you are talking face to face with your prospect. Anticipating his questions and answering his objections.

Basic Copywriting Tips For Beginners No. 3

Your headline is your single most important element. It has been said that 80% of your prospects don’t read any further than your headline. Which means, you only get one in five visitors to read your whole copy.

Doesn’t it therefore make sense that you should spend 80% of your time making sure that you have your best possible headline.

Basic Copywriting Tips For Beginners No. 4

Your P.S. is the second most read part of your sales copy.

Doesn’t it therefore make sense that you should spend some time making sure that your P.S. rams home benefits.

Basic Copywriting Tips For Beginners No. 5

Remember the Y word. Following on from Basic Copywriting Tips For Beginners no.2 above, use the word YOU as often as possible.

Basic Copywriting Tips For Beginners No. 6

Makes sure your copy flows. Your copy should read seamlessly. Each paragraph should connect with the one previous. If your copy is too ’stochato’ it will show, and sound awful. This is where a friend or second person can read it for you and comment.

Basic Copywriting Tips For Beginners No. 7

Make it easy for your prospect. Don’t assume that your prospect knows everything. Sometimes you need to spell it out for him.

Basic Copywriting Tips For Beginners No 8:

Keep your copy in the same voice throughout. Maintain a consistent tone to your copy. Your prospect needs to connect with you as a real person. Don’t confuse him or he will not order.

Basic Copywriting Tips For Beginners No. 9

Make it easy to read. Simple words. Simple sentences. Simple paragraphs. Don’t try to impress with fancy words - you won’t. Write your copy as if a12 year-old could read it.

Using one word, two word, three word paragraphs is not uncommon in good copywriting.

At first sight, it makes your copy look easy to read. Which is what you want.

Basic Copywriting Tips For Beginners No. 10

Keep the typefaces simple. Use only one typeface (Arial or courier new are best). But if you want your headline to be different then maybe use a Times New Roman font for that. But don’t get drawn into fancy fonts in your copy. Just don’t do it.

Basic Copywriting Tips For Beginners No. 11

Keep the color scheme simple. Same thing with colors. Keep it simple. Red for headline. Dark blue for sub-heads. Black, of course, for text. Yellow for highlighting. Process blue for links and signature. NO other colors are necessary for your copy.

Basic Copywriting Tips For Beginners No 12:

Write as much as you have to, to get your message across. Generally, longer copy works best. Eight pages is better than four pages. Sixteen pages is better than eight pages. Thirty-Two pages is better than sixteen pages and so on. However your copy should never be boring. Only write what you need to write to get your story across.

Basic Copywriting Tips For Beginners No. 13

Remember to use more verbs than adjectives. You are not writing for the Nobel prize. You are not Stephen King or any other novelist. You are writing to persuade. Therefore, you have write short, punchy, as-you-speak kind of language. Get yourself a copy of American Slang by Robert Chapman.

Basic Copywriting Tips For Beginners No. 14

Your first sentence is crucial. It must capture your prospect immediately.

Basic Copywriting Tips For Beginners No. 15

Your final sentence is equally crucial. It must compel your prospect to act.

Basic Copywriting Tips For Beginners No. 16

Keep it all conversational. Write as if your are talking to your prospect across the table.

Basic Copywriting Tips For Beginners No. 17

Miss this and regret it forever should be one of your major emotional buttons. Zoom in on your prospect’s fear of missing a great opportunity.

Basic Copywriting Tips For Beginners No. 18

Rarely use the word “that’s”.  It doesn’t describe anything. You need nothing except benefits and specifics.

Basic Copywriting Tips For Beginners No. 19

You need to tell your prospect EXACTLY what to do. Never assume that your prospect knows what to do. Tell him exactly what he has to do at every step of the way. By using simple commands such as: click here for free instant access.

Basic Copywriting Tips For Beginners No. 20

Play on your guarantee. Your guarantee will often be the last line of resistance to getting a positive outcome. So therefore stress it.

Basic Copywriting Tips For Beginners No. 21

Ensure your order process simple. Make your order complex and you will lose your prospective customer.

Basic Copywriting Tips For Beginners No. 22

Sprinkle Testimonials throughout your copy. Rather than bundle all of your testimonials in one long Johnson box, try to weave them into your copy. Break them up, preferably placing them in relevant parts of your copy. When you get to the stage you have loads of testimonials - add a testimonial page and link it to your sales letter. Remember, have a back link so your prospects can get back to your sales copy.

Basic Copywriting Tips For Beginners No. 23

Write with authority. Your prospect needs to know that your copy has been written by an expert.  So write as though you are.

Basic Copywriting Tips For Beginners No. 24

Create urgency. Get your prospect feel that he has to take immediate action. Give a reason why he has to respond right away.

Basic Copywriting Tips For Beginners No. 25

Answer objections. Anticipate your prospects questions and answer them in your copy. Write as if you are face to face with your prospect and he has questioned you about one of your points.

Basic Copywriting Tips For Beginners No. 26

Shower your prospects with benefits, benefits, and more benefits. Hook your prospect with your main benefit and them keep jabbing at him with more benefits.

Basic Copywriting Tips For Beginners No. 27

Use bullets to ram home benefits. Bullets under your headline work well. Bullets when describing your product work well. Bullets in your P.S. work well. And bullets in your opt-in box work well.

Every bullet must have a benefit.

Basic Copywriting Tips For Beginners No. 28

Save a good benefit as a closer. In your close, introducing another big benefit is a good technique.

Basic Copywriting Tips For Beginners No. 29

Restate your main benefit. Your main benefit will be in your headline, however there’s no harm in repeating this in your body copy. And no harm in repeating it several times.

Basic Copywriting Tips For Beginners No. 30

Let your prospect know why he should buy from you. Remind your prospect just why he should trust you and make a purchase.

“Dedicated To Kicking YOUR Ass Until YOU Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Understand this. Regardless of how much you think you know about even basic copywriting tips for beginners -  I know without a shadow of a doubt you do not know even 1/100th of what you should if you are serious about how to learn copywriting the right way.The wrong way to become a copywriter is dead easy.

What would you rather do? When you want to become a copywriter then you need to talk to me. You can use the contact me section.

“Your Opening Paragraph Either Or Excites Or Sucks Which Means YOU Win Or Lose Sales”

Many people want to become a copywriter yet fail to discover even basic copywriting tips for beginners . . . foolishly slapping something together because in their own minds they do not want to learn copywriting the right way because it’s a pain in the butt.

Even so, unless you understand even basic copywriting tips for beginners you will never become a copywriter?

These basic copywriting tips article is on your opening paragraph, an area where I do not want you to fail. What’s the point of creating a cracking, persuasive headline only to be start your opening paragraph with something so lame your bore your prospects? NO . . . you want to excite them, hook them into reading your copy.

Your Opening Paragraph (well maybe a couple of paragraphs)

Before you even get to the opening paragraph there is a neglected area that some experienced marketers don’t do. Hint: if your copy starts with “Dear Reader” you are leaving a lot of money on the table.

So you need to kick-off your copy with a great salutation – and it’s not Dear Reader. It’s back to who is your prospect. You are writing to them.

As if you were writing to them one-on-one. Which you are.

So if your copy is for “dog training” then your salutation needs to be: Dear Dog Trainer, or Dear Dog Lover, or something similar. But not: Dear Reader

I will tell you, myself, Ted Nicholas and Peter Woodhead had a lengthy discuss on the salutation alone. I use Dear friend mostly and Ted, from his vast experience and after billions of dollars in sales confirmed ‘Dear friend’ is the most proven salutation after years and years of testing millions of mailing pieces.
And just above your salutation always include the date (day, date, year) eg. Friday, 29th. June, 2007.

It is also good for conversion if you state who the copy is from: eg.
From: Trevor Crook.

It has also been proven that a photograph next to the name improves response.

Now to the opening line of your copy.

The job of your pre-head is to get your reader to read the headline.

The job of your headline is to get your reader to read the sub-headline.

And the job of the sub-headline is to get your reader to read your opening line.

And the job of your opening line is to get your reader to read your copy.

Writers have been troubled with this for centuries. Trying to write great opening lines for novels, and articles.

Is there a secret? Is there some kind of a formula? Are there templates?

Whatever it is you write, your first sentence needs to be short, punchy, and with a major benefit or promise.

Great writers have always known that the first line of a story FORCES the reader to keep reading. Your sales copy must do the same.

As an example, there are two opening paragraphs that many copywriters use successfully to get more people to read your advertising, because they draw your reader even further into your copy.

This is basic copywriting yet powerful.

Here’s the first:

Dear __________,

In the next xx minutes, you’re going to have one of three reactions to what I’m about to reveal to you:

1. “ YES, I’m interested in what you’ve got to offer, in fact I can’t wait to take advantage of it.”

2. “I’m interested, please tell me more.” Or….

3. “ NO, I’m not remotely Interested.”

Whichever it is, if you’ve got xx minutes, you owe it to yourself, to find out which group you are in.

It could effect your future, greatly.

The second one is:

Dear ___________,

When you have ever wanted to (insert your main benefit), then this could be the most important letter you ever read.

Here’s why….

The above two types of opening have worked well in the past and help you become a copywriter who gets results.

Another model to follow is that of the Wall Street Journal. A piece of copy that ran for 40 years and pulled in $billions in sales (see resource CD).

Here’s some ideas to help you create your own opening sentence:

Idea #1: Study the openings of great novels.

You can learn a lot from great openings from the classics.

You can also learn so much by studying the old copywriting masters. Guys like Claude Hopkins, John Caples, David Ogilvy, plus many, many more.

Idea #2: Be specific in your openings.

Don’t just say: “I made over $30,000 for my client for his very first project.” Say: “My sales copy made John Humphreys $30,497 in his first month online. And this was for orders of a health information product he hadn’t even finished yet.”

Being specific brings it to life and helps your reader relate to what you wrote.

Idea #3: Short openings are very likely to pull your reader in.

Take these examples:

“Getting rid of that spare tire is not easy!”

“It’s simple!”

“This could be you!”

The reader has no commitment in reading a sentence like those above. And before he knows it, he won’t be able to stop….he’s into your story and wants to read on.

Does your opening:

A. read easy?

B. create enough curiosity or desire to FORCE your reader to read the next line?

Idea #4: Give your reader a reason to read the next line.

Appeal to something they are passionate about.

Study these openings from legendary Ted Nicholas:

“Picture yourself enjoying the smiles and the pleased look of excitement on the faces of your audience. When you finish speaking you receive thunderous applause. Several in the audience stand. And then the entire crowd rises spontaneously to give you a standing ovation!”

How’s that for painting a picture that appeals to your reader?

Here’s another one classic opening paragraph from Ted Nicholas:

“It’s the call from hell: Your boss is on the line asking you to make a speech at an important business meeting. Here’s your chance to shine and boost your career trajectory. But all you can think about is ‘crash and burn.’”

Here, Ted plays on the fear that most people have of public speaking.

Idea #5: The first 3 or 4 words are crucial.

Recent eye-tracking studies have revealed that the first 3 or 4 words in your opening are crucial. This is logical because most readers will only skim your copy. And if nothing catches their eye they will not stop to read. But if you can get them to notice something catching they WILL stop and read on.

Idea #6: Make your opening lead on to a compelling story.

Everybody loves a story.

To come up with a story first think of your prospect. What are his problems? What are his desires?

Think of the objections he may have in buying from you.

One technique is to find their problem, agitate the problem and then provide a solution. This is widely used by top copywriters.

It’s now over to you again.

Think of what you want to write as your opening.

Remember, get inside your prospect’s head. Try to think the way he or she thinks.

Write down your salutation and then try to paint a picture in your prospect’s mind.

Very soon, Myself, Ted Nicholas and Peter Woodhead Will release the most comprehensive copywriting tool for becoming a copywriter and creating copy which sells. It’s the DVD’s, workbook and all handouts from our recent Copywriting Workshop. We covered basic copywriting tips for beginners up to advanced because you need basic copywriting as your foundation to get you started.

You may only want to become a copywriter for your own projects . . . which is cool however you still need to fine tune everything from your basic copywriting skills so you can master basic copywriting tips for beginners before getting more advanced . . . regardless of it being a pain in your butt otherwise you will NEVER become a copywriter . . . sure you can call yourself one but you will know you are kidding yourself.

With 23 plus hours of DVD’s, 23 plus hours of audio CD’s, complete transcripts of the entire 3.5 days . . . and to quote Ted Nicholas . . . “There is nothing like this on the market and it will sell forever”

When we pre-launch, the first 1,000 people will get to invest in the bargain of the year. Go and get your name on the pre-launch list so you can be among the first to discover what the 3 of us are so excited about and YOU can finally become a copywriter who gets proven sales.

Go to:
www.CopywritingForSuccess.com

“Dedicated To Kicking Your Ass Until You Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Look . . . I have been going through the DVD’s and I am a critical bastard especially on myself and this is pure platininum, priceless and for winners who want to become a copywriter, who will learn copywriting and regardless of your knowledge will be prepared to start with basic copywriting and take the journey with myself, Ted and Peter.

The losers need not register their name for the pre-launch as they will be wasting a valuable space on the database!

When you want the easiest way ever devised for you to create compelling sales copy . . . go to: www.CopywritingForSuccess.com

“Ed ‘Tubby Nerd’ Dale Starts His Totally FREE . . . Thirty Day Challenge”

Bloody Ed Dale is at it again and this time he’s more serious about your success than ever.

Yep, it’s time for his thirty day challenge - as part of the underachievers system. Ed is a mate of mine and I have loads of respect for him and what he does. I offered to help all of the members who take part in the thirty day challenge with FREE copywriting tips etc. and I really do think you would be insane not to register and take part in this years thirty day challenge which is going to cost you zero, zilch!

Warmly

Trevor ‘Toe Cracker’ Crook
PS. This is the real deal!

HERE’s WHAT ED HAD To SAY:
It’s time - tomorrow pre-season begins and it’s like nothing you
have ever seen before.

This thirty day challenge is going to be VERY different

Very Web 2.0

(Real Web 2.0 - not the weak stuff I’ve seen around)

I start to explain how in this video

http://www.youtube.com/watch?v=i2JzOPi1iEM

I created the thirty day challenge in 2005, after I sold my 38 web
sites for five million dollars (which was very cool for me).
Running a business on the Internet is simply the best business to
be in but unfortunately there was so much hype and false promises
from people teaching all sorts of dubious strategies which I knew
from experience (and making a lot of mistakes) did not work.

The other thing that really upset me was all these people
saying that they were making tens of thousands of dollars a
month online. Sure you can do it - but it takes a lot of work. It
was so sad…

People had there hopes raised high only to have
then dashed a month or so later when they had not made there “tens
of thousands of dollars” - what a waste of enthusiasm  - you see I
knew that if people made just a dollar online - that was the
crucial thing. That was something you could build on…

I was angry but what could I do about it….

Just after I sold my sites in May of 2005 I was in New York and I
found this intriguing book at the Barnes and Nobel on Union Square.
It was all about a group of people who every November sat down and
tried to write a novel in thirty days. How cool was that  (and
scary - the rules were that the novel had to be 50,000 words, that’s
1667 words a day for those calculator types!)!

Then it hit me….

What if I ran a totally free - zero hype - internet course teaching
people everything I know about Internet Marketing. The goal of the
thirty days - make a single damn dollar with their own product
(excuse my french!). I would get people into teams and we would
support each other through thirty days. It was crazy but it just
might work.

So in July of 2005, 927 hardy souls started out on the Thirty Day
Challenge, and at the end of thirty days - 27 people had made there
first
dollar (a further 112 made it in the 60 days after it). What a ride
it was and some of those thirty day challenge newbies have gone on
to be some of the best Internet marketers on the planet!

The challenge was even bigger in 2006, and now in 2007 we will have
our biggest and best challenge yet and of course it’s totally free
and their are no hidden catches.

In fact there are a few ground rules

* Totally Free - you don’t need a single dollar to participate

* No Pitching, No Selling - When we first started out - people
thought that there was some catch - they kept waiting to be sold
something - they never were.

*No computer experience necessary - seriously. Every part of the
thirty day challenge is video based so you can watch along and see
exactly how to do each step.

*Hype Free - This is all about a very clever process - it’s all
about the training - That’s what we want you to concentrate on.

In fact, I know a lot of people who use the thirty day challenge to
introduce spouses, friends and relatives to Internet Marketing.

Check out the video (Oh and could you do us a favor and rate it -
just click on the stars

http://www.youtube.com/watch?v=i2JzOPi1iEM

( A note to experienced marketers - there are two reasons you may
want to join this years challenge. First up this years strategy is
totally different to anything that is being marketed out there and
two - why not mentor a team. As Steven Covey said - the best way to
learn something is to teach!)

If you have not registered and remember pre-season starts tomorrow
you can register at

http://www.thirtydaychallenge.com

Speak to you tomorrow

Ed

PS Yes, I am using youtube very deliberately - see if you can pick
what I am doing differently to all the other youtube marketers out
there…

http://www.youtube.com/watch?v=i2JzOPi1iEM

Regards,

Ed Dale
Marillion Partnership

“Can YOU Handle The Truth About Internet Marketing?”

This is going to upset some people - you might will not like what I have to say. The truth is I do care about your success and if that means offending you in the process, so be it. It’s nothing personal. This will be worth the read though because to put my money where my opinion is - I am prepared to give you for FREE . . . a turn-key business worth $4,997 - to prove it and you can sell the product for $997 and keep 100% of your profits. NEVER pay me one single penny in royalties!

And it’s not just an Internet Business!

So brace yourself, swallow your opinion, leave your ego at the door and just bloody well read this and absorb what I am about to tell you . . . as I really get something off my chest, something that’s been annoying me more than a festering boil on my left butt cheek.

Everyday some new found internet guru F.I.G.J.A.M. snake oil selling scumbag floods my inbox and who knows, probably yours - with their ‘magic pill’ which guarantees you will be making $10,000 in the time it takes you to take a pee. Yep, they have the screen shots for ‘proof’ and have testimonials from other guru’s who would who also go to the opening of an envelope as long as they could put their name on it. Credibility overload - NOT!

Yes, there are many genuine people who are making serious money, that have genuine proof and credible testimonials and I am not talking about them at all.

I have told you as well as my entire list that Internet marketing is just one tool in the entrepreneurial bucket of success and to use the tools on offer for you to maximize your results. One continuing problem is you are forever being told that you don’t have to get off your butt to make money and that’s a magic pill that’s designed for gullible people to swallow so easily you don’t even need water to wash it down.

Fair dinkum - that’s pure fantasy . . . utter B.S. and the F.I.G.J.A.M people know it. The problem is, with sizzling copy which starts off with a persuasive headline to hook you in . . . it can be hard to resist ripping your credit card out of your pocket and grabbing one for yourself. It’s amazing what can be done with brilliant copy.

Okay . . . I am awake now, drinking my 5th cup of coffee and I have started to relax enough to get off of my soap box.

What you may not know about me is this. Before I started doing internet marketing I was doing direct mail ( mail order) and off-line marketing selling a business marketing tool kit to business owners for $997 based on the what I have discovered from my mentors about the power of direct mail.

I didn’t always agreed with what I was reading or listening to . . . however I was said to myself - who the heck am I do to disagree. When I invested $25,000 in my buying resale rights to Dan Kennedy’s products I paid for it with my AMEX card - knowing I would have to pay that back when the next statement was due.

Recently, I had the good fortune of having the godfather of direct mail and copywriting, Ted Nicholas treat myself Peter Woodhead and the 12 attendees at the copywriting workshop in the UK. Now, for those 12 lucky people as well as for myself and Peter having a true legend on tap for close to 4 days was and always will be priceless. I received quite a few emails from people after the workshop who said they will be at the next one as they couldn’t get the the first one.

My reply was simple. You will never get to go to a second one like that because it was a one off. Ted Nicholas did the copywriting workshop UK as a one off special favor and they would have to wait until the DVD’s are available.

The thing about Ted is this, he is still doing direct mail and making mega millions in the process and there isn’t one internet marketing guru - regardless of who you can name who could even come close to lacing Ted’s boots. It’s Ted Nicholas first and daylight not even second.

The things Ted revealed about direct mail and just how powerful direct mail is, the much higher conversions to sales etc. made me chuckle as well as confirming what I already knew and had been trying to get you to understand . . .

“YOU can and will make more money with direct mail than online marketing!”

Yes, you read that right. Now if your copy sucks you won’t make too much money whether you do online or offline marketing.

Also, many of the top online marketing make their fortunes using offline, direct mail marketing strategies to drive traffiic to their websites. They just don’t divulge this to you because they do not want you to know about it.

How to Get YOUR Own Direct Mail Business Including A Website Valued at $4,997 for FREE

I want you to be one of the 6 people who will get full reprint rights to my Magic Words Sell Home Study Course which up until now has not been available other than a download version. The home study course has so much more value. The gold package sells for $697 and the Platinum package sells for $997. Production costs are approx. $50.

You will get to sell and keep all of the profits:

10 x 1 hour copywriting Blueprint CD Roms
5 x 1 hour CD’s from my Judgment Day Direct Mail Seminar
5 x 1 hour DVD’s from my Judgment day seminar

PLUS many other genuine bonuses.

I need to point out that Judgment day package alone sells for $997 without the 10 hours of my copywriting blueprint CD’s and most of the testimonials I have are a direct result of these products.

You will get:

The website sales copy
The FREE report for offline marketing as well as 3 step letter sequence
Lead Generation Adverts for offline advertising
You will have the rights to use my testimonials as proof.
Telephone script and other proven tools to ensure your success.

Generally, these types of reprint rights sell for 10 times the product selling price which means it should be $9,997.
Here you can be one of the 10 people who get it for FREE. Yes there is a string attached.

YOUR Copywriting Navy Seal Mastermind Invitation:

It Takes 2 - More Persuasive, Sizzling Headlines - Part 2

In my last ‘It takes 2′ on persuasive headlines I mentioned how just by testing, people have increased their results by 1700% or more and in the PS. I will give you the link to my you tube video which provides you with the proof.

When headlines are so critical to your success, I want to give you an idea on what can be done with an existing headline after creating more persuasive and sizzling headlines to get more prospects and visitors reading your sales letters and sales copy.

I have a client, DR. Vince who wanted me to simply create persuasive headlines for him to test on his caveman cuisine section of his website. My pick of the headlines is one taken from a public domain book and it’s only 4 words. I have saved until last. No peaking now.

Here’s what his existing headline said:

“No More Diets”

Subhead:

Stop the Confusion!
Eat all you want and Lose Weight following the Lost Secrets of the Caveman

After reading his website copy, here’s what I came up with for Dr. Vince to test. I also said for him to play with what I have written too.

“Lose Weight WITHOUT Dieting”

“Stops Diets - Lose Weight”

“How To Look Good Naked”

“How To Look Good Naked Without Dieting Ever Again”

“How To Look Good Naked - NEVER Diet Again”

“How To Look Good Naked - Eating As Much As YOU Want To - Never Diet Again”

“Puts Weight Loss On Auto-Pilot While YOU Eat As Much As YOU Want Without Being On A Diet”

“Puts Weight Loss On Auto-Pilot”

“Puts Weight Loss On Auto-Pilot Without Dieting”

“Puts Weight Loss On Auto-Pilot Without YOU Dieting Ever Again”

“Puts Dieting On Hold While YOU Lose Weight”

“Puts Dieting On Hold While YOU Lose Weight - Never Diet Again”

“Diet Free Weight Loss Secrets”

“Makes Weight Loss Easy”

“Makes Weight Loss Easy Without Dieting”

“How To Lose Weight, Eat As Much As YOU Want . . . Without Being On A Diet”

“At Last . . . The Lazy Way To Weight Loss Success”

“The Lazy Way To Weight Loss Success”

“The Lazy Man’s Way To Weight Loss Success”

“The Lazy Woman’s Way To Weight Loss Success”

“They All Laughed When I Started on Dr. Vince’s Controversial Caveman Cuisine . . . Until I Lost So Much Weight My Friends Didn’t Recognize Me”

“They All Laughed When I Started on Dr. Vince’s Caveman Cuisine . . . Until I Lost So Much Weight My Friends Didn’t Recognize Me”

“They All Laughed When I Started on Dr. Vince’s Controversial Caveman Cuisine . . . Until I Lost So Much Weight Eating As Much As I Wanted - Without Going On A Diet”

“They All Laughed When I Started on Dr. Vince’s Caveman Cuisine . . . Until I Lost So Much Weight Eating As Much As I Wanted - Without Going On A Diet”

“How To Eat More, Lose Weight, Stop Dieting And Feel Great”

“How To Eat More, Lose Weight, Stop Dieting Look Good Naked And Feel Great”

“Women’s Weight Loss Secrets Without A Diet Revealed”

“Men’s Weight Loss Secrets Without A Diet Revealed”

“Diet FREE Weight Loss Secrets Revealed”

“Long Lost Caveman Cuisine Makes YOU Lose Weight Without Dieting”

“YOU Too Can Lose Weight, Leave YOUR Love Handles Behind, Say Goodbye To YOUR Blubber Bundles . . . Eat As Much As YOU Want Without A Diet”

SUBHEAD:

Stops the Confusion!

Eat all you want and Lose Weight following the Long Lost Secrets of the Caveman

Notice, I only added one single letter to the first word of his subhead. I added and ‘S’ to Stop which when it reads Stops it implies the benefit is already done for you. With the headlines written, DR. Vince can use some of these as a subhead.

Here’s my favorite headline:

“Eat and Grow Thin”

Does that remind you of the famous book title by Napoleon Hill - “Think and Grow Rich”?

Read them, see how I have added words here and there, combined headlines etc. This is exactly why you need to be writing 50 plus headlines because YOU will create a gem of a headline, maybe several, that are so powerful, persuasive and sizzling mixed with the right balance of curiosity that explodes your sales and profits. Can you take these headlines and model them for your product or services?

YES you can.

When you are ready to create persuasive and sizzling headlines as well as your sale copy, then you need my copywriting blueprint formula. Go to:

http://www.magicwordssell.com

“Dedicated to Kicking YOUR Ass Until YOU Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook

PS. To see my the actual persuasive headline that increase response by a whopping 1700% - go to:

http://www.youtube.com/watch?v=IO1adJvZneA

PPS. To check out Dr. Vince’s caveman cuisine - go to his site and click on the Caveman Club link. I recommend you subscribe to his newsletters too.

http://www.drvinceonline.com

“It Takes 2 - Persuasive Headlines Can Increase YOUR Response By Up To 1700%”

Making 1-2% improvements to your sales copy can have a compounding effect on your leads, opt-ins, conversions and obviously sales and profits. This is the 3rd article on - “Winners Do What Losers Are Unwilling To Do” . . .

How To Write Sizzling, Persuasive Headlines For YOUR Sales Copy Which Compel Your Prospects To Keep Reading:

When you can grasp the only role of what your headline is supposed to do . . . you are on your way to increasing your responses. People have increased responses by 300% by adding one single letter, 800% by adding one single word, 1700% by testing 3 similar headlines and so on and so on.

By hand writing at least 50 compelling headlines and then testing them you will get better results - PERIOD! No exceptions to this. There’s no excuse for not doing this. NO, people being lazy bastards doesn’t cut the biscuit at all.

YOUR headline is simply an advertisement for your advertisement (your sale message or letter or advert). Here’s what 2 legends say about Headlines.

“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines . . . or days if necessary. If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.”                                                                                  – John Caples

Â

‘On the average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80% of your money. The wickedest of all sins is to run an advertisement without a headline.”                                      – David Olgilvy

Â

In me FREE e-book - ‘Copywriting Made Easy’ e-book I give you the formula for creating your own persuasive headlines and if you don’t have it, grab it and print it out and do what it says to be done. Here’s a snapshot of the table of Contents.

How To Write Kick Butt, Cash Generating Headlines . . . . . . . . . . . . . . . . . Pages 4-5

12 Easy Rules To Writing Sizzling Headlines . . . . . . . . . . . . . . . . . . . . . . . . . Pages 6-9

8 Different Types Of Headlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages 10-14

Trevor’s 9 Point Critical Checklist For Evaluating Headlines . . . . . . . . . . . . Page 15

Proven Money Making Headlines For Your To Model From . . . . . . . . . . Pages 16-22
including:

Templates to get your copy started
How to use grabbers to get immediate attention (Plus samples)
Your first sentence

I want you to take follow my 12 rules and then create 7 sizzling headlines using each of the 8 different types of headlines. Do this and you will have 56 headlines and I guarantee you there will be a few winners when you are done.

Get your FREE e-book and do your friends and subscribers/customers who are serious a favor, and tell them where to get it too:Â www.MagicWordsSell.com

Not long now to Ted Nicholas - the living legend in Copywriting and direct mail starts revealing to a small groups of real winners . . . How A Single Powerful Ad Can Make You a Millionaire! Ted will Reveal The Inside Secrets Of How He Prepares A Single Piece Of Powerful Sales Copy That Can Earn YOU A Million Pound Fortune!” — Ted Nicholas.

To make it easier, you can now get 5 easy payments which means attend Ted’s Copywriting workshop now and pay for most of it - 4 months after the workshop is over and you have applied what the 7 billion dollar man has taught you personally. Go to:

www.CopywritingWorkshopUK.com

“Dedicated To Kicking YOUR Ass Until YOU Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook

PS. Get personally taught by Ted Nicholas and be one of only 27 people who will get this chance as Ted will NEVER do this again.

www.CopywritingWorkshopUK.com

“Discover Why Ignorance Is Costing YOU Sales”

This is a reposted blog from January 2006 due to spam issues.

I increased a customers conversion rate by a mammoth 533% in less than 24 hours and I will get to that soon. Firstly you need to know how ignorance is costing you leads, sales, profits and repeat business.

When it comes to advertising and marketing for your business, DO NOT let your own ignorance cost you all of the above. I am going to tell you some cold hard facts which are harsh, brutal and 100% TRUE! They may apply to you. I’ll leave that up to you to decide.

98.7% of business owners and entrepreneurs suffer from H.U.A. disease (Head Up Ass) when it comes to advertising and marketing of their business, choosing to allow their own beliefs and opinions as to what their customers want instead of bothering to find out what they actually want, desire and need . . . by testing and measuring, asking questions, then more questions until they get the right answers.

It’s all too easy to assume you know what your prospects and customers want and this is just plain DUMB!

WHY?

Because you are not your customer!! The problem is, we as humans have a habit of going off ‘half right’ and not bothering to find out about the other half. I hear too often the ‘joke’ about only 50% of advertising works - if only we knew which half.

Well, it ain’t no laughing matter, unless you are a vulture from a high falutin’ advertising agency . . . who get their customers to do an ‘all you can eat’ advertising campaign, using so many smokes and mirrors that although something will work, they don’t even know which one (they don’t give a toss either) and their victims, who have forked out a fortune for the campaign, don’t really mind because these vultures have been stroking their egos about building a brand, an image and the importance of their frilly, fancy, cutesy logos and other such non-compelling foolishness.

When you do, your advertising and marketing, you have to get inside your prospects minds and find out exactly what they want. The testing and measuring process, will allow you to do this and give you maximum sales at the same time.

One of my customers . . .

I was hired to create a complete marketing system and my customer (who I will call ‘ Billy Bob’) decided that he wanted to mess with one part of it . . . a crucial part to be exact. We had words and in the end ‘Billy Bob’ decided he knew best.

I let him go and do his own thing and waited for the call to say he wasn’t happy with his results. It didn’t take long for ‘Billy Bob’ to start bleating like a stuck pig and as predicted, blamed my sales letter as the reason for not getting enough sales
. . . wanting me to make wholesale changes. I reminded ‘Billy Bob’ that he had chosen to ignore my advice and to let me take a look at everything to see if I could pinpoint the problem.

I did this and spoke to ‘Billy Bob’ and told him that I found the problem. It was his ‘creative marketing’ that was to blame. He didn’t like what he was being told, but I didn’t care (He didn’t pay me to be nice, he paid me to get him results) and I proceeded to give him both ‘barrels of my advertising gun’ leaving him in no doubt as to what needed to be done and more importantly, why testing and measuring is so important to his success.

I then did a split test of ‘Billy Bob’s’ marketing campaign which allowed me to put my theories up against his. This wasn’t done to say ‘I told you so’. It was done to find out exactly what it is his prospects responded to.

The Results?

Within 24 hours, Billy Bob’s conversion rate increased 533%. Now, if this was your business, you would no doubt be tempted to stop there, be happy with your new success and do no more testing and measuring. Don’t make this mistake. Even though ‘Billy Bob’ has got a great result now, there is always room for improvement.

What will happen now is . . . I will play that little game called ‘beat the control’ and try and get an even higher conversion rate by doing more testing and measuring, doing only ONE change at a time. WHY only one change? Because if I make more than one change and the results increase or decrease, I will not know which one it was that worked or failed.

“Dedicated To Kicking YOUR Ass Until YOU Succeed”
Warmly

Trevor ‘Toe Cracker’ Crook
PS. I have a list as long as your arm about how my customers have made a minor changeor two to their advertising and marketing which has ignited their sales and explode their profits. Do yourself a favor, blow the cobwebs off your credit card and join them too - before your competitors make even more money from your mistakes.
http://www.MagicWordsSell.com

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