10 Year Word Study Tested 105,000 Sentences on 19 Million People

Sell Your Sizzle Not Your Cow!

The best-looking product won’t sell itself;

The prettiest dotted line won’t sign itself, a check won’t sign itself and a credit card won’t give you it’s details . . . without the intelligent persuasion of somebody’s words - either verbal or written compelling the owner to do so, giving you a sale.

You have no doubt heard of the phrase ‘Don’t Sell the Steak – Sell the Sizzle’ however do you know this came about from a 10 year word study?

Back in 1937 Corporations throughout the country commissioned Elmer Wheeler to set up his “Word Laboratories” and find out winning sentences to sell their goods. Wheeler realized that it was the sales people in the stores who weren’t asking the right questions to their customers.

So he tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays - even Donald Trump couldn’t afford it). Read more

“3 Little Words Which Generated $$$ Millions in Sales”

When you know the formula like I do - which took just 3 words to generate millions of dollars in sales for one product - which is also the same formula which sells your products and or services - don’t you wish you could get your hands on it too. Read more

How To Get Great Testimonials Which Will Increase Your Sales

Testimonials have two main purposes for you to keep in mind:

ONE:

They make your prospects less nervous about buying from you because he sees that people like him have used your product or service with success.

In a testimonial, a third-party is endorsing your product or service in their own words. This “endorsement” is much more credible and convincing than you praising your own product!

TWO:

They get your prospects excited about buying your product or service because you use specific benefits in your testimonials.

You need to get more testimonials as they establish your credibility. Read more

Headlines Suck! . . . 12 Kick Ass Rules To Creating Headlines Which Sell

Headlines Suck!

If your headline doesn’t stand out like a woman’s nipples who’s just won a wet t-shirt competition, your sales message or blog article will not get read.

Without a sizzling, persuasive headline or title on your website, your blog, your advert or sales letter . . . your sales will suck harder than a hooker on the strip in Vegas.

When you can grasp the only role of what your headline or blog title is supposed to do . . . Read more

Sell The Sizzle Not Your Steak To Explode Your Sales

Too many times people simply try and sell ’steak’ to their prospects and customers instead of selling them the ’sizzle’.

The ’sizzling of the steak’ starts the sale more than the cow ever will, even though the cow is Read more

Discover Why Ignorance Is Costing YOU Sales

I increased a customers conversion rate by a mammoth 533% in less than 24 hours, which I will get to soon. Firstly you need to know how ignorance is costing you leads, sales, profits and repeat business.

When it comes to advertising and marketing for your business, DO NOT let your own ignorance cost you Read more

“Winners Do What Losers Are NOT Willing To Do”

I was listening to the radio today, when an old classic song came on - and the lyrics were so wrong. Here’s the lyric. ‘Everyone’s a winner baby that’s the truth’.

As I was bangin’ away on my laptop, listening to the words I said to myself . . . that’s pure B.S. I mean if we were all winners, we would all be like the Donald Trumps of this world. Within a matter of minutes after that song finished, I got an email which included some excerpts from Ted Nicholas’s next book - which has yet to be published.

One section was so profound - it smacked the song lyrics outa the ball park. I thought to myself, no wonder Ted’s sold over 7 Billion dollars in direct mail. You see, this is what really happens in life and it doesn’t matter what it is, business or sport - heck even in your personal life.

This is what Ted said: “Winners Do What Losers Are Unwilling To Do”

Did you read that - did you get it and if you didn’t get it . . . you need to. The cold hard facts are, it will not take you much. Take a world class athlete, are they ten times better than there closest rival? Truth is they are generally only 1-2% better but it’s those 1-2% increments, the fine tuning, that make them winners, world class in their chosen fields and that’s all due to doing what losers are unwilling to do.

I am going to focus on direct response copy and marketing because I want you to be prepared to do what losers are not. To be a much better marketer, all you need to do is master the details, set yourself a goal of improving the blueprint to your copywriting success by a paltry 2% because it’s those slight differences that will make your sales messages a winner.
Imagine if you can tweak all the components of your copy by just 2% . . . what will that do to your sales. When I created my copywriting blueprint and combined those 10 hours, of ‘how do you eat an elephant . . . one bite at a time’ copy formula with my direct marketing strategies I knew I had put together a package that required work yet gave the winners the edge over any competitors they wanted to compete with in any chosen niche or market.

The losers will continue to grab the next best thing since the invention of sliced bread - the magic pill that promises to make them a motza overnight - content to slam together crappy copy because they are too darn lazy, stubborn and ignorant to get off their asses and actually discover what it takes for them to make those 2% differences into their copy.

The winners will tweak their copy - using proven methods.

Over the next week, I am going to write articles about the various components so that the winners can do what the losers are not prepared to do.

Are you a winner - if so, watch out for my subject lines

“It Takes 2″

To get you started . . . here’s 1 thing that you need as a winner if you haven’t done so already.

Go to: http://www.MagicWordsSell.com

To help you out, and if you are one of the first 4 people to claim your package, I will give you the 2% increase by creating sizzling copy for one area of your sales copy - the one that you need doing urgently. Value priceless.

Dedicated to kicking your ass until you succeed.

Warmly

Trevor ‘Toe Cracker’ Crook
PS: To join the winners . . . go to:
http://www.MagicWordsSell.com