Can YOU Handle The Truth?

Can you Handle The Truth . . .

As an entrepreneur, at times it can be hard for you to handle the truth about your business, especially when it comes to your sales messages because in most cases you created the words yourself, THE words you thought would generate you the most leads and sales.

Back in January 2006, I did a sales letter critique for a guest and then proceeded to phone him. I was brutal.

Yep, I didn’t hold back, didn’t sugarcoat anything at all and delivered my critique with both barrels of the toecracker . . . at one point telling my stunned ‘guest’ it looked like he had chundered (puked or vomited) all over his website . . . it was that ugly.

He took notes, clearly listened, tested my new headline and began to implement the 23 major mistakes which I pointed out during my critique of his website copy.

Now, it was nothing personal. I could see his mistakes and I can see yours too . . . Read more

“Goodbye and Thank YOU . . .”

Goodbye and thank you.

Last Saturday, I was walking to the grocery store around 11-16 am when I glanced at the book store where I had previously invested in many books.

Today the book store was different.

It was like a frenzy due to a sale. A closing down sale to be exact.

I looked at the massive sign on the wall which said:

“Goodbye and Thank you to all of our loyal customers particularly those who have remained steadfast customers over the past 10 years.”

I went inside for a few minutes and then left with a smile on my face for several reasons, mostly due to the blatant mistakes this book store made.

FIRST MISTAKE:

This book store NEVER once Read more

“One Rainy Sunday Afternoon in January . . .”

4 days ago, I was sitting at my laptop here on a wet, and cold Sunday afternoon. I decided to call up my mate from Down Under - Peter Godfrey, the wizard of words.

We started chewing the fat and swapping yarns about some of the good old days, back when the beer and women overflowed like Niagara Falls . . . back when I had hair and Pete and I were a lot slimmer.

We then started to talk seriously about business and Pete mentioned the secret ‘X factor’ used by savvy marketers to create fame and notoriety in their niche.  A secret weapon if used correctly instantly catapults you and your business into the spotlight of Read more

Time Vampires Suck The Life From Your Business

It’s Time . . .

As the year ends, I am sure there were many times throughout your year where you were interrupted so many times, you wonder why you were not productive and that you got nothing, nada done!

This happens to me, you and everyone if you allow it too.

Did you know, on average, for every single interruption you have while on a task, it takes you an average of 15 minutes to get back to the point where you were.

I call these Time Vampires . . .

Imagine, every time you Read more

Pig Headed, Stubborn and Successful . . . Are YOU?

I have a question for you.

Is stubbornness costing you a fortune?

I am the first person to admit how pig headed I am.

If you don’t have persistence, competitiveness and downright pig-headed determination tattooed permanently to your forehead, you will never make it in your own business.

Thin skinned and worried about what people think of you?

Then get a job.

Harsh but true!

Entrepreneurship is only for those who can handle criticism from others. I can’t tell you how many times in the past 8 years in business I have heard negative crap from those in my circle of friends, and from those on my ezines.

At first, it definitely hurt. I would take it personally … and it would hurt!

Now, it’s like water off a ducks back.

Over time, I realized those who bitched the loudest and criticized those who Read more

Sex, Greed, Fear or Honor . . . How To Find The Right Sales Appeal

You know by now sex sells however when you use it in the wrong context, your sales message and marketing will fail.

When it comes to headlines, you need to find the right appeal,when you want to be successful in advertising and marketing.

When Troy White and I were deep in the Rocky Mountains a few weeks ago, running around in our Austin Power’s outfits, discussing various strategies, the ones which will give you the most entrepreneur mojo . . . there was ONE clear winner. Read more

“The Mysterious Black Linen Envelope Secrets and YOU”

G’Day my Entrepreneurial Friend,

You may be familiar with a little black book full of details of the opposite sex, however are you aware of the mysterious black linen envelope for entrepreneurs and how it can impact you?

I doubt it . . . however I will reveal full details of the black linen envelope shortly.

Firstly, I want to tell you a story.

Just over  1 week ago, I went to stay with my mate, Troy White and his family for what started as a couple of days and ended up being 1 week. Troy and I provide similar types of services to our own customers however we have vastly different styles. Styles . . . when combined provide more marketing mojo than you could ever imagine. Read more

My 2 Left Feet and The Kamikaze Taxi Driver

Marketing Lesson 2 which follows on from the entry: “Bikini Models, 2 Left Feet and My Banana Hammock.

When the bikini show was over, Carla and I decided to meet at a bar a minutes walk from each others apartments. She had to duck home first, so I finished my beer then left the club and waited for a taxi.

I got in the taxi and gave the driver my address. He proceeded to the next corner, turns right and driving like a typical kamikaze taxi driver, plants the foot on the gas pedal.

I was looking out of my window, when he turned to me said - “where’s the light, I can’t see a green light?”

Now, I had a few beers in my belly when I realized the wanker was driving up a one way street at 40 miles an hour and we were seconds from having a major head on collision with an oncoming car. Read more

“3 Year Old Marketing Genius Discovered . . .”

Many years ago, when my youngest son was three years old, I used to think he’d ‘been here’ before in another life, because he was 3 going on 30! In fact his negotiation skills would will rival the one and only Donald Trump!

You may be wondering what a 3 year old has to do with marketing - a fair question.

What I can tell you is this . . . if you acted more like a 3 year old when it comes to applying marketing & negotiation skills in your own business . . . you’d have a more profitable business with exceptional cash flow to boot!

Why? Read more

Breast Cancer Killed a Women Every 3.46 Minutes in 2008 - Let’s Donate

Yesterday afternoon, a close friend could see me on my patio, she was down at the beach and called me, inviting me down for a glass of wine. I went down and after a while, she asked me what I was doing next Sunday night. I said, I have nothing planned to which she replied . . . ‘You do now as I have committed you to attend a Breast Cancer Fundraiser.

Knowing her younger sister, a single Mom of 2 small boys had recently been diagnosed with advanced breast cancer and had just started her treatment, with her hair now falling out it massive clumps . . . I said of course I will go with her. Read more

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