Don’t Ask If – Ask Which . . . How to Turn a NO Into a YES!

Don’t Ask If – Ask Which!

(Wheelerpoint 4)

You can catch more fish with hooks than with crow bars.

The main problem is business though is this . . . at least 96.7% of people use crowbars to try and catch their fish (new customers) instead of using the correct hook combined with the right bait.

By “DON’T ASK IF – ASK WHICH” I mean you should always frame your words (especially at the close) so you can give your prospect a choice between something and something, never between SOMETHING and NOTHING. Read more

Say It With Flowers - 31 Tested Tips To Prove Your Words

“SAY IT WITH FLOWERS” simply means PROVE your words, either verbal or written!

“Happy returns of the day,” when accompanied by flowers, proves you MEAN it!

The flowers in his right hand as he proposes tell her MORE than the mere words from his lips.

Below Are 31 Tested Tips to Help YOU Increase YOUR Sales:

8 Unprofessional Mannerisms Which Kill Sales
5 “Telegrams” Which Lack Action and Drama
5 Sentences Which Suggest YOUR Prospect See your Competitor:
8 Opening Words Which Kill Your Sales
5 “Comic Valentine” Techniques Which Lose You Sales

You have just ten short seconds and two able hands to sell your prospect in a face to face situation – and so you must FORTIFY your words with performance!

Online, you have just 50 milliseconds to grab your prospects attention before they decide to stay on your website or banish you to that dung heap in cyberspace, leaving your website an never returning. Read more

Don’t Write . . . Telegraph!

Your First 10 Words Are More IMPORTANT Than YOUR Next 10,000 Words!

If you are old enough to remember ever sending a telegram, where you paid for every single letter/character and  you had to telegraph your message in a such a succinct way to not only get your message understood, you also wanted to keep your costs down.

You had no room for waffle or fluff. You had to get to the point - fast! Read more

These 8 Bad Words Are Causing YOU Sales Suicide

You should NEVER use these 8 bad words in your website sales copy, blog posts, articles, emails and any letters . . . unless on the rare occasion when you have no other choice as I have explained.

WHY?

Because these bad words are costing you sales – hence ‘Sales Suicide’!

With each word, I have given you examples and alternative uses with the correct word. Read more

How to Ethically Exploit The Lifetime Value of Your Customers

To at least 97.73% of Business Owners and Entrepreneurs (my estimate anyway and it’s probably higher actually! . . .
this topic is as welcome as a festering boil on the inside of their left butt cheek and therefore they ignore the true value of it.

Sure, most of you have heard about the Lifetime Value Of YOUR Customers, many even rattle it off in conversation or in print as though they know something about it. The truth is . . . it’s the ONE aspect in business where ignorance is high and costing people way too many sales. Read more

Will The Real Pink Bunny Please Stand Up?

Will the real Pink Bunny please stand up . . . Pink Bunny Battery V Pink Bunny Battery!

I am sure you know which battery company has the pink bunny right?

Go on . . . which one is it?

When I ask audiences all over the world this question, I always get several answers. Sure, they know the little pink bunny which keeps on going on however at least 50% of them pick the wrong battery which means Read more

4 Simple Rules to Writing a Post Script

You may already know the important of having a persuasive headline or title for your blog article etc. . . . however I am guessing you have never given too much thought to how critical including a P.S. (Post Script) is to your sales or written messages.

Your P.S. is the second most read element of your written copy, after your headline, subject line or the title of your blog article. Read more

11 Tips to Help You Discover Your Headline’s Holy Grail

Your ‘Holy Grail’ when it comes to your sales message or your email subject line is your ability to get your message read.

Once you have discovered your holy grail, this becomes your hook for your headline which is simply a unique piece of your sales story which arouses burning curiosity and FORCES your reader to read your copy.

It is your slant, your uniqueness, which no-one else has. Read more

“Free Copywriting Tips For Beginners - 10 Hours of Audio Mp3’s”

I have already been told I am insane for giving away my copywriting blueprint formula - 10 hours of pure content on what it will take you to become a copywriter, learn copywriting from someone who’s doing what you want to be able to do.

You must think I am certifiable and maybe I am. Why would I want to give away my copywriting tips for beginners . . . and allow people to become a copywriter for free?

Good question. The answer - Law Of Reciprocation!

When I recorded these 10 hours, I started with copywriting tips for beginners and ended with some real meaty bits which even seasoned copywriters discovered they could still learn copywriting. Many of my testimonials are from these very audios. When I did these originally people paid $97 just to listen and they are worth and they should now sell for $197.

I want to give them to you, without any strings attached, without you needing to invest even one cent. On top of this, I want you to give away my copywriting blueprint formula so you can help your own subscribers, customers and other entrepreneurs grasp basic copywriting and create great sales copy.

By the time you have listened, taken notes and applied my basic copywriting blueprint formula you will be well on your way to increasing your sales and profits.

Go to:

www.TrevorCrook.com

“Dedicated to Kicking Your Ass Until you Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Seriously, I want to help you and even if you have this as part of magic words sell, the only way you can give this away is to take a look. YOU are not obligated to do this or even pay it forward. However when you want to help yourself as well as and other like-minded entrepreneurs can get basic copywriting tips for FREE . . . and you want to unleash the awesome power of the “Law of Reciprocation” and have it giving back to you 10, 100 even 1,000 time - then go to:

www.TrevorCrook.com

“Ted Nicholas and Elvis Presley”

You know that I truly do hope you are
getting as much traffic as you desire,
converting as many prospects into opt-ins
who then invest on your products or services
otherwise there’s no point really in being
in business either.

I remember back to when I started doing direct
mail many years ago, I was very lucky to have
grabbed the rights to Dan Kennedy’s products
which came with copy written by the man himself.

Not content with just sitting on my butt with
his proven letters, I spent months studying them,
pulling them apart, scratching my head, pulling
my hair out, getting frustrated . . . determined
I was going to discover how to reverse engineer
Dan’s copywriting process so that I could become
a copywriter.

I understood from what I had read, listened to,
and watched about copy from not just Dan, from Gary
Halbert, Claude Hopkins, Bob Bly and many other
highly regarded copywriters that this was, is
and always will be the one critical skill that
I need to succeed and YOU do to.

No exceptions. No excuses.

There was one legend though that really stood out.

The first time I ever heard of this man, was in
the Dan Kennedy products, where Dan interviewed
the one and only TED NICHOLAS. Dan was raving about
this guy and if it’s good enough for the brass balls
man to get excited then it’s good enough for me and you.

Being the stubborn man that I am, I did exactly
what I sat out in my mind to do, I make costly
mistakes along the way until I was able to understand
the process needed to get inside the minds of any
prospect I am writing copy for - either for myself
or my customers.

The point you need to be clear on is unless any aspect
of your copy is compelling and does everything in it’s
power to excite your prospects you are leaving money
on the table and for one reason only.

Ignorance.

Yep . . . no other way to describe it.

I know you are not ignorant and that you want to get
the best out of any or all of these: Your sales message,
PPC’s, email copy, articles, press release, off-line
adverts, in fact any aspect that requires copy.

To get the best of of these, the best person in the
world to teach you is the living legend, the 7 billion
dollar man, Ted Nicholas.

Ted is holding a 3.5 day copywriting workshop, note
I didn’t say seminar, where you will leave the event
having written full blown sales copy yourself, being
taught by the grand master.

TED and ELVIS:

This is a one off, your only chance in this lifetime to
be personally taught by such a talented man.

Your chances of Ted ever doing his workshop again are
zero - you would have more chance of seeing Elvis live
on stage for one night only and you know that ain’t
gunna happen.

To read what Ted’s going to do, go to:

http://www.CopywritingWorkshopUK.com

Warmly

Trevor ‘Toe Cracker’ Crook
PS. ‘Right said Fred’ may be too sexy for his shirt . . .
‘well Right Said Ted’ is too sexy for poor sales and
he is about to sing up a storm on how to write yourself
a fortune. Go to:

http://www.CopywritingWorkshopUK.com