Don’t Ask If – Ask Which . . . How to Turn a NO Into a YES!

Don’t Ask If – Ask Which!

(Wheelerpoint 4)

You can catch more fish with hooks than with crow bars.

The main problem is business though is this . . . at least 96.7% of people use crowbars to try and catch their fish (new customers) instead of using the correct hook combined with the right bait.

By “DON’T ASK IF – ASK WHICH” I mean you should always frame your words (especially at the close) so you can give your prospect a choice between something and something, never between SOMETHING and NOTHING. Read more

Say It With Flowers - 31 Tested Tips To Prove Your Words

“SAY IT WITH FLOWERS” simply means PROVE your words, either verbal or written!

“Happy returns of the day,” when accompanied by flowers, proves you MEAN it!

The flowers in his right hand as he proposes tell her MORE than the mere words from his lips.

Below Are 31 Tested Tips to Help YOU Increase YOUR Sales:

8 Unprofessional Mannerisms Which Kill Sales
5 “Telegrams” Which Lack Action and Drama
5 Sentences Which Suggest YOUR Prospect See your Competitor:
8 Opening Words Which Kill Your Sales
5 “Comic Valentine” Techniques Which Lose You Sales

You have just ten short seconds and two able hands to sell your prospect in a face to face situation – and so you must FORTIFY your words with performance!

Online, you have just 50 milliseconds to grab your prospects attention before they decide to stay on your website or banish you to that dung heap in cyberspace, leaving your website an never returning. Read more

Don’t Write . . . Telegraph!

Your First 10 Words Are More IMPORTANT Than YOUR Next 10,000 Words!

If you are old enough to remember ever sending a telegram, where you paid for every single letter/character and  you had to telegraph your message in a such a succinct way to not only get your message understood, you also wanted to keep your costs down.

You had no room for waffle or fluff. You had to get to the point - fast! Read more

10 Year Word Study Tested 105,000 Sentences on 19 Million People

Sell Your Sizzle Not Your Cow!

The best-looking product won’t sell itself;

The prettiest dotted line won’t sign itself, a check won’t sign itself and a credit card won’t give you it’s details . . . without the intelligent persuasion of somebody’s words - either verbal or written compelling the owner to do so, giving you a sale.

You have no doubt heard of the phrase ‘Don’t Sell the Steak – Sell the Sizzle’ however do you know this came about from a 10 year word study?

Back in 1937 Corporations throughout the country commissioned Elmer Wheeler to set up his “Word Laboratories” and find out winning sentences to sell their goods. Wheeler realized that it was the sales people in the stores who weren’t asking the right questions to their customers.

So he tried and tested 105,000 sentences on over 19,000,000 customers (such a feat would not be viable nowadays - even Donald Trump couldn’t afford it). Read more

These 8 Bad Words Are Causing YOU Sales Suicide

You should NEVER use these 8 bad words in your website sales copy, blog posts, articles, emails and any letters . . . unless on the rare occasion when you have no other choice as I have explained.

WHY?

Because these bad words are costing you sales – hence ‘Sales Suicide’!

With each word, I have given you examples and alternative uses with the correct word. Read more

“3 Little Words Which Generated $$$ Millions in Sales”

When you know the formula like I do - which took just 3 words to generate millions of dollars in sales for one product - which is also the same formula which sells your products and or services - don’t you wish you could get your hands on it too. Read more

How to Ethically Exploit The Lifetime Value of Your Customers

To at least 97.73% of Business Owners and Entrepreneurs (my estimate anyway and it’s probably higher actually! . . .
this topic is as welcome as a festering boil on the inside of their left butt cheek and therefore they ignore the true value of it.

Sure, most of you have heard about the Lifetime Value Of YOUR Customers, many even rattle it off in conversation or in print as though they know something about it. The truth is . . . it’s the ONE aspect in business where ignorance is high and costing people way too many sales. Read more

Will The Real Pink Bunny Please Stand Up?

Will the real Pink Bunny please stand up . . . Pink Bunny Battery V Pink Bunny Battery!

I am sure you know which battery company has the pink bunny right?

Go on . . . which one is it?

When I ask audiences all over the world this question, I always get several answers. Sure, they know the little pink bunny which keeps on going on however at least 50% of them pick the wrong battery which means Read more

How To Get Great Testimonials Which Will Increase Your Sales

Testimonials have two main purposes for you to keep in mind:

ONE:

They make your prospects less nervous about buying from you because he sees that people like him have used your product or service with success.

In a testimonial, a third-party is endorsing your product or service in their own words. This “endorsement” is much more credible and convincing than you praising your own product!

TWO:

They get your prospects excited about buying your product or service because you use specific benefits in your testimonials.

You need to get more testimonials as they establish your credibility. Read more

4 Simple Rules to Writing a Post Script

You may already know the important of having a persuasive headline or title for your blog article etc. . . . however I am guessing you have never given too much thought to how critical including a P.S. (Post Script) is to your sales or written messages.

Your P.S. is the second most read element of your written copy, after your headline, subject line or the title of your blog article. Read more

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