‘3 Year Old Negotiates Better Than Donald Trump . . .”

My three year old son Oliver, I swear, has been “here” before in another life - because he is 3 going on 30! In fact his negotiation skills would will rival the one and only Donald Trump!

In fact I think he would go close to winning Trump’s Apprentice show easily!

A big statement I know . . . but he would hold his own amongst the pretenders (oops . . . I mean contenders on Trumps show)!

You may be wondering what Oliver has to do with marketing & negotiation . . . and that’s a fair question.

What I can tell you is this . . . if more business owners acted like a 3 year old when it comes to applying marketing & negotiation skills in their own business - they would have a more profitable business with exceptional cash flow to boot!

Why?

Very simply, most 3 years olds ask a bucket load of questions and they continue to ask . . . until they get the answer they want.

To them . . . NO is negotiable. . . and they are always asking why, Why, Why? until they annoy the crap out of you so much - that you either give in or they get the answer they were looking for . . . or they get that toy that they just have to have today. Don’t forget they can scam “Granny” too for just about anything and they know it.

They don’t stop!

Now . . . I’m sure you can relate to this, even if you do not have children.

What I want you to understand is this. Children in general, tell you exactly what they want. YES . . . What’s In It For Me.(W.I.I.F.M.)

They do it every time. They tune into their favorite radio station and NEVER tune out.

They don’t pussy foot around, in fact they’ll even push you to the point where they risk getting such a sore butt - that even if they sat their bum on an iceberg for a week, they wouldn’t get any relief!

I want you to think of your own situation, one where you asked a question, got an answer and you were not satisfied with with that answer.

Did you just accept it or did you ask again and again until you got the answer you were looking for? Let’s relate this scenario to a selling situation.

You have a hot prospect, who’s been through your entire “selling process”.

I don’t give two hoots if it’s a mail order prospect, face to face, business to business, business to consumer, a retail business, on the telephone . . . or the internet.

When it comes time for the sale . . . they say no, giving you some pathetic excuse for not buying.

What do you do?

Do you just accept their answer?

I can tell you that most business owners do just accept these lame answers . . . prefering to act like some scared kitten who’s been cornered by a hungry pit bull . . . one that hasn’t eaten for a few days.

The end result is that you’ve just missed out on a golden opportunity (unlike the pit bull who’s licking his chops) and a chance to put cash in the bank, get a new customer, look after that customer, get repeat business and get referrals.

How much has that “NO” cost you?

Now . . . what if you bothered asking “why, why, why? like a pain in the bum 3 year old . . . until you found out their ONE & ONLY reason for not buying.

No! I’m not saying be a pushy salesperson. There are too many ‘knobbers’ out there doing that and you don’t need to be one!

Being pushy might get you a few sales initially . . . but it won’t get you too far in the long run.

Do you think, that if you were able to find out the ONE & ONLY reason why your prospects say “NO” . . . that you would be able to turn those “NO” answers into sales?

I’ll give you the answer . . . YES you will get more sales!

Here’s Why . . .

Being able to get to your prospects ONE & ONLY objection,their one & only reason for not giving you any $$$$ . . . PUTS you in a very powerful position.

YOU now know what you are playing with. YOU can then make an offer that not only overcomes your prospects ONE & ONLY Fear(their objection) . . . but you also get a happy customer who has eagerly parted with their hard earned cash.

Think about how many genuine prospects say “NO” in your business. I’m not talking about tire-kickers. We all get those type of people. Let’s say that for every 10 genuine “NO” prospects . . . you found out their ONE & ONLY reason for not buying.

How many do think you could convert to happy customers?

What if could convert 2 or 3? What would that do to your business? Some business owners would double or triple their Gross Sales & their actual bottom line profits would go bananas!

Now I don’t know your figures so you’ll have to do the math yourself . . . but I’ll bet that you would be pretty excited about turning more prospects into paying customers.

The important point to remember is this.

When you turn no prospects into customers . . . your sales increase but your fixed overheads (your Operating Expenses) rarely increase because you already had to pay them anyway.

Which means any actual profit from these sales goes straight to your bottom line profits.

You may recall me telling you recently about how I turned a “NO” into “YES”. After finding out my prospects ONE & ONLY Objection . . . I said something like this -

“So what you’re telling me Mr. Prospect is that if I satisfy your (his reason) and put your mind at ease . . . that you will proceed?”

To that he replied . . . “YES!”

The result was a happy customer who was worth $4,000 to me for the first sale. There is potential to now do a website & other work . . . another $5,000 to $7,000.

The best part is . . . this is the result from converting just one ‘no’ to a ‘yes’.

. . . Imagine if I’d just accepted the “NO” decision.

I’ve been fine tuning this area of my business and studying some truly fantastic information . . . and it’s something you should look at too as it’s rates as one of the best investments I have made for a paltry $47.

To find out more click here; http://www.trevorcrookkickasscopyclinic.com/llms

You may have already been to this website and looked at it. Looking at it though is about as usless as hair gel to a bald man - you won’t get you the skills that you need to close more sales. Go and look at what it is and study every single word. You will regret if you don’t.

I don’t recommend things for the sake of it. I do it to help your business, however, the question remains . . . “Do you want to help yourself?”

If you do . . . then go to: http://www.trevorcrookkickasscopyclinic.com/llms now!

I’ve got to go and play “Thomas The Tank” trains with Oliver now . . . so until next time!

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Procrastination = Poverty!
PPS. Marketing & Innovation = Profits!
PPPS. Oliver is now 5 and nothings changed in business or the way children use powerful negotiation skills.

“How To Write A Sizzling Headline That Grabs Your Prospects By The Throat And Rips Into Them Like A Gaff Hook Ripping Into A Shark”

It’s a proven fact that before you can truly write a headline with a hook, and I’m not talking about some ’size 2 hook’ that wouldn’t catch a tadpole . . . I’m talking about a gaff hook ripping into the side of your prospects neck - like a shark getting hooked on the deck of a fishing boat . . . you first have to know what the offer is.

Without knowing your offer . . . your headline will suffer and so will your cash flow.

The difference between a good headline and a pathetic headline is the difference between Success and Failure in advertising.

That’s what a headline is.

The headline is the most important thing and the first thing your prospect see when he or she looks at your advertisement . . . or website sales copy.

It’s an Advertisement for your Advertisement.

The ONLY purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader’s attention and it must pull them into your ad.

Your headline’s job is to hook your reader into to wanting to find out more.

I don’t give a toss how good your product or service is or how good your advertising copy is . . . if your headline sucks, your ad or sales letter won’t get read.

Here’s what 2 legendary copywriters had to say about the importance of good headlines:

“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines . . . or days if necessary. If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.” – John Caples

“On the average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80% of your money. The wickedest of all sins is to run an advertisement without a headline.”   – David Olgilvy

All advertisements should have a headline.

There are many rules that you should follow when creating headlines as well as the different types you can use, proven words to use in headlines and how YOU can create your own killer headlines.

12 Rules to Follow When Creating Sizzling Headlines:

RULE  #1:

Your headline must appeal to your readers self interest. Tune them into to everybody’s favourite radio station . . . ‘WIIFM’ which stands for What’s In It For Me? YOUR headline should answer this critical question.

RULE  #2:

Your headline must reach out to your prospect, grab them by the throat . . . and shake ‘em as though you are saying – Hey!!! I’m talking to YOU!”

RULE  #3:

Your headline must deliver a clear and understandable message. If you headline doesn’t make a complete and compelling statement you will fail to get the rest of your copy read.

RULE  # 4:

If you have news, such as a new product, be sure to get that news into your headline in a big way.

RULE  #5:

DON’T try and be cute or clever. These types of headlines are a waste of money as they will NOT get read.

RULE # 6:

Include the words ‘quick’ and ‘easy’ if it fits with what you are trying to communicate.

RULE #7:

Be specific in your headlines and not use generalities. For example, “Stops You Smoking In 3 Days” is a much better headline than “Stop Smoking Fast”. Specifics are believable.

RULE  #8:

Always test at least 2 headlines against each other to see which one pulls best. This is called an A/B split test.
For example, lets say you wanted to send out 10,000 letters to your customers. Traditionally you would send them all out at once, using letter ‘A’ and wait for your responses . . . if you get any at all.

Instead, this time you follow my advice and just send out a test of 1,000 letters to your prospects/customers.

You send out 500 of letter ‘A’ and 500 of letter ‘B’ instead of what you would normally do. The body copy of each letter is identical, it’s just the headline that’s changed. 

Your responses come in and 7 people responded to ‘letter A’ and 21 people responded to ‘letter B’. You now know that 300% more people responded to ‘letter B’ and you can safely send out the other 9,000 letters - all because you decided to test and measure.

Ask yourself this question: “Did it cost anymore to test the headline that increased the response/sales by a whopping 300%?”

NO it didn’t. Imagine what you could do for your business sales and profits by simply following this rule alone. Remember, you are not your customer and if you ASSUME (we all know what assume means) you know what emotional trigger is needed in your advertising and marketing, particularly in your headlines to get them to respond - you will continue to leave money on the table. It’s your job to test, measure and find out.

Advertising costs the same whether it pulls zero sales, one sale, 100 sales or more. WHY? because you are simply buying space and it’s up to you to make it pull like crazy, otherwise your money making abilities will be handicapped.

RULE # 9:

Use Upper & Lower Case letters for your headlines. This is much easier to read than all CAPITALS.

RULE # 10:

Use “quotation marks” around headlines as it has been long proven to increase readership.

RULE # 11:

Write at least  50 headlines . . . by hand. Don’t be lazy and don’t do them on your computer or laptop as you won’t learn too much this way.

RULE #12:

The single most critical job of your headline is to: get your next sentence read! Nothing more. Then the next sentences job is to get the next sentence read. If you have 153 sentences in your sales letter, the job of your copy is to get each sentence read.

if you bore your prospects/readers or listeners (if they are listening to a radio/tv advert) for even one second, you’ve lost them. On your website, it’s so easy for them to click off and NEVER return.

There is so much more to reveal on headlines and this should get you started. My copwriting clinic and my Judgment Day Home Study course goes into headlines in full detail. See Helpful Products on the right hand side.

Kick butt - write your own sizzling sales copy.

Warmly
Trevor ‘Toe Cracker’ Crook
www.TrevorCrookLive.com
PS. People have increased their responses by 1700% or more - just by testing headlines.

“Long Lost Marketing Secrets That Even Donald Trump Couldn’t Afford To Commission”

As I was driving to around the city about 2 months ago, I saw one of the most pathetic pieces of advertising that I had seen in a long while.

The scary part is . . . it’s still there today.

I see so much pure garbage everyday. What I saw is a bill board by a real estate who’s so far up himself - it’s scary!

You see, the problem isn’t so much his mug shot, even though he dead set looks like a reject from the planet of the apes with botox injections in his lips.

No . . . it’s the so called F.I.G.J.A.M. marketing message (which means *%#K ‘ I’m Good Just Ask Me).

The message is all about the agent. Nothing about what he can do for his prospects. It’s the usual institutional marketing B.S. that delivers no benefits, no nothing really except an overdose of ego stroking.

Fair dinkum, when are people going to wake up and smell the roses and finally get it into their skulls that benefits sell. Features do not sell.

You need to clearly understand that your prospects are asking you this question - “What’s In It For Me?” . . . every single time.

This stuff isn’t rocket science and I didn’t invent it. It’s been around since Noah was a boy.

What this agent has failed to understand, and like 98.7% of business owners, entrepreneurs & internet marketers out there is this;

It is the salesperson and that includes you, who is the real boss. The real cog in the machine.

What you say, how you say it and your overall success depends greatly upon the words that you say - either in print (salesman ship in print) or in the words that you say verbally.

I don’t care if it’s your sales letter, your business card, your website, your newspaper advert, your yellow page advert, your radio advert or television ad - or the first words that come out of your mouth.

The cold hard truth is this, unless you seriously get your marketing message right, your marketing is handicapped and you’ll starve.

For some people, maybe even you, hopefully the light bulb will go off.

About one year ago, I stumbled across a marketing tool that got me nearly as excited ????? (You can make up your own mind as to what I was going to say).

I now own the rights to these amazing tools.

What I discovered was a package of pure gold, containing 4 manuscripts written nearly a century ago.

Don’t be fooled by the age of the manuscripts. They were written by the guru’s of the day & in fact,
all top copywriters and internet marketers today copy the wisdom that is contained within these 4 masterpieces. 

The absolute ball tearer, is a study of 105,000 sentences that were tested on over 19,000,000 customers (such a feat would not be financially viable today).

The study found out exactly what sentences worked like gangbusters and they still work today.

FOR EXAMPLE:

• A three little word change to a product sold millions of that product.
• Five little words that sold a million gallons of gasoline.
• Another tested combination of words made sales 78% of the time.
• On another occasion, two ‘tested selling sentences’ completely sold several department stores out of one of their staple products . . . for the first time in history.

Whenever a time-worn statement was replaced with it’s proper testing technique . . . sales increased.

One company’s sales increased from 60 per week to 927.

Ask yourself this question - “How much value is there in such a study . . . and how much would it cost for YOU to do such a study for your business - knowing that even a billionaire like Donald Trump wouldn’t commision such a study as it would most likely send him broke?”

I actually put a couple of strategies to the test within the first 2 days.

And the result . . . well I was able to turn around a ‘no I’m not interested’ into a $4,400 sale . . . not bad for the pittance I paid for the manuscripts.

Look my friend . . . I will be up front with you . . . It cost me a lously $47 (USD) and I strongly recommend to you that you at least click on the link and check it out.

Go to; http://www.trevorcrookkickasscopyclinic.com/llms

Crikey, you can even sign up for a FREE 9 Part e-mail course . . . but I personally couldn’t wait the 9 days because I knew from what I’d read . . . that I was like that 3 year old in the toy shop, jumping up and down like a pork chop . . . because I just had to have that darn toy . . . INSTANTLY.

Do I care if you buy it?

NO I don’t!

I can’t make you do anything nor do I want to.

I do however want to educate you.

Sure if you purchase, I will get paid a few bucks. That’s NOT the reason I’m telling to you about it.

I want you to get it because it will help you. End of story.

It’s truly one of those ‘rare as hens teeth’ opportunities that I wish I had discover years ago.
 
I urge you to click your mouse now . . . go on you’ll be emailing me soon . . . thanking me for a giving you such a brilliant marketing tip that’s hotter than sticking your head in a volcano!

Here’s the link again.

http://www.trevorcrookkickasscopyclinic.com/llms

You’ll be very glad that you did.

Warmly

Trevor ‘Toe Cracker’ Crook
http://www.TrevorCrook.com

P.S. You won’t find any B.S. in these manuscripts . . . the only nuggets you’ll find will be gold ones! Find out at:http://www.trevorcrookkickasscopyclinic.com/llms

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