Trevor Crook

Can YOU Handle The Truth?

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Can you Handle The Truth . . .

As an entrepreneur, at times it can be hard for you to handle the truth about your business, especially when it comes to your sales messages because in most cases you created the words yourself, THE words you thought would generate you the most leads and sales.

Back in January 2006, I did a sales letter critique for a guest and then proceeded to phone him. I was brutal.

Yep, I didn’t hold back, didn’t sugarcoat anything at all and delivered my critique with both barrels of the toecracker . . . at one point telling my stunned ‘guest’ it looked like he had chundered (puked or vomited) all over his website . . . it was that ugly.

He took notes, clearly listened, tested my new headline and began to implement the 23 major mistakes which I pointed out during my critique of his website copy.

Now, it was nothing personal. I could see his mistakes and I can see yours too . . . Continue reading

Who Are YOU . . . Who Who . . . Who Who?

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On Sunday night I was enjoying a few icy cold pints of beer (okay, well more than a few) during the Superbowl and being the old rocker that I am . . . I was looking forward to seeing the half time show which featured ‘The Who‘.

The last time I saw ‘The Who‘, was live as a VIP in Vegas in November 2006. Being backstage at their concert was a blast to say the least and the memories of that night will remain with me forever.

Back to the Superbowl . . . one song stuck in my mind because it relates to you . . . yes YOU!

“Who are you, who, who – who, who . . . Who are you, who, who – who, who . . . I really wanna know, go on, tell me, who are you.”

Those words are part of their hit song, ‘Who are You’ and in reality, I don’t have a clue who you are even though you Continue reading

“Goodbye and Thank YOU . . .”

Goodbye and thank you.

Last Saturday, I was walking to the grocery store around 11-16 am when I glanced at the book store where I had previously invested in many books.

Today the book store was different.

It was like a frenzy due to a sale. A closing down sale to be exact.

I looked at the massive sign on the wall which said:

“Goodbye and Thank you to all of our loyal customers particularly those who have remained steadfast customers over the past 10 years.”

I went inside for a few minutes and then left with a smile on my face for several reasons, mostly due to the blatant mistakes this book store made.

FIRST MISTAKE:

This book store NEVER once Continue reading

“One Rainy Sunday Afternoon in January . . .”

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4 days ago, I was sitting at my laptop here on a wet, and cold Sunday afternoon. I decided to call up my mate from Down Under – Peter Godfrey, the wizard of words.

We started chewing the fat and swapping yarns about some of the good old days, back when the beer and women overflowed like Niagara Falls . . . back when I had hair and Pete and I were a lot slimmer.

We then started to talk seriously about business and Pete mentioned the secret ‘X factor’ used by savvy marketers to create fame and notoriety in their niche.  A secret weapon if used correctly instantly catapults you and your business into the spotlight of Continue reading

Time Vampires Suck The Life From Your Business

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It’s Time . . .

As the year ends, I am sure there were many times throughout your year where you were interrupted so many times, you wonder why you were not productive and that you got nothing, nada done!

This happens to me, you and everyone if you allow it too.

Did you know, on average, for every single interruption you have while on a task, it takes you an average of 15 minutes to get back to the point where you were.

I call these Time Vampires . . .

Imagine, every time you Continue reading

The Italian Feast and Your Success

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If you know anything about Italians they know how to cook great pasta, pizzas plus they also know how to have a feast at lunch and dinner.A couple of years ago, I went to stay with friends in Italy for a few months. I arrived on a Friday and what happened over the weekend will forever stay in my mind.

On the Saturday night, we jumped in Pietro’s car with his family and drove the short distance to his brother’s house.

All of the family were there, the brothers, their wives, Nonna, Nonno, all of the kids and grand kids plus my mate’s daughter invited 4 of her friends.

When I walked into dining room, there was a huge table, which seated 20 people plus there was a smaller one for the kids.

When it was time to eat, the table was loaded with delicious Italian food. Various pastas, anti-pastas, breads, cheeses, as well as fried rice, spicy chicken and an array of Asian cuisine plus more vino then you could ever imagine. Continue reading

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