Sometimes in life, you simply need to say Fuck it, which is exactly what one of my customers did 2 weeks ago and his sales went up 59.09% in the first 24 hours with just a headline test. I met with my friend, Julian, who works full time online for coffee and he asked me to take a quick look at one of his sales letters which he had written by another copywriter. Fair dinkum, when I look at it, there were more holes in the sales letter than in the titanic. I pointed out the mistakes which were more obvious than a nose bleed on a white tissue.
There was 9 huge mistakes . . . Continue reading