To at least 97.73% of Business Owners and Entrepreneurs (my estimate anyway and it’s probably higher actually! . . . this topic is as welcome as a festering boil on the inside of their left butt cheek and therefore they ignore the true value of it.
Sure, most of you have heard about the Lifetime Value Of YOUR Customers, many even rattle it off in conversation or in print as though they know something about it. The truth is . . . it’s the ONE aspect in business where ignorance is high and costing people way too many sales. Continue reading