Can YOU Handle The Truth?

Can you Handle The Truth . . .

As an entrepreneur, at times it can be hard for you to handle the truth about your business, especially when it comes to your sales messages because in most cases you created the words yourself, THE words you thought would generate you the most leads and sales.

Back in January 2006, I did a sales letter critique for a guest and then proceeded to phone him. I was brutal.

Yep, I didn’t hold back, didn’t sugarcoat anything at all and delivered my critique with both barrels of the toecracker . . . at one point telling my stunned ‘guest’ it looked like he had chundered (puked or vomited) all over his website . . . it was that ugly.

He took notes, clearly listened, tested my new headline and began to implement the 23 major mistakes which I pointed out during my critique of his website copy.

Now, it was nothing personal. I could see his mistakes and I can see yours too . . . Read more

Who Are YOU . . . Who Who . . . Who Who?

On Sunday night I was enjoying a few icy cold pints of beer (okay, well more than a few) during the Superbowl and being the old rocker that I am . . . I was looking forward to seeing the half time show which featured ‘The Who‘.

The last time I saw ‘The Who‘, was live as a VIP in Vegas in November 2006. Being backstage at their concert was a blast to say the least and the memories of that night will remain with me forever.

Back to the Superbowl . . . one song stuck in my mind because it relates to you . . . yes YOU!

“Who are you, who, who - who, who . . . Who are you, who, who - who, who . . . I really wanna know, go on, tell me, who are you.”

Those words are part of their hit song, ‘Who are You’ and in reality, I don’t have a clue who you are even though you Read more

“Goodbye and Thank YOU . . .”

Goodbye and thank you.

Last Saturday, I was walking to the grocery store around 11-16 am when I glanced at the book store where I had previously invested in many books.

Today the book store was different.

It was like a frenzy due to a sale. A closing down sale to be exact.

I looked at the massive sign on the wall which said:

“Goodbye and Thank you to all of our loyal customers particularly those who have remained steadfast customers over the past 10 years.”

I went inside for a few minutes and then left with a smile on my face for several reasons, mostly due to the blatant mistakes this book store made.

FIRST MISTAKE:

This book store NEVER once Read more