4 days ago, I was sitting at my laptop here on a wet, and cold Sunday afternoon. I decided to call up my mate from Down Under – Peter Godfrey, the wizard of words.
We started chewing the fat and swapping yarns about some of the good old days, back when the beer and women overflowed like Niagara Falls . . . back when I had hair and Pete and I were a lot slimmer.
We then started to talk seriously about business and Pete mentioned the secret ‘X factor’ used by savvy marketers to create fame and notoriety in their niche. A secret weapon if used correctly instantly catapults you and your business into the spotlight of Continue reading