Yesterday afternoon, a close friend could see me on my patio, she was down at the beach and called me, inviting me down for a glass of wine. I went down and after a while, she asked me what I was doing next Sunday night. I said, I have nothing planned to which she replied . . . ‘You do now as I have committed you to attend a Breast Cancer Fundraiser.
Knowing her younger sister, a single Mom of 2 small boys had recently been diagnosed with advanced breast cancer and had just started her treatment, with her hair now falling out it massive clumps . . . I said of course I will go with her. Continue reading
This is blunt so you have been told.
Back in March of this year, I spoke at the Canada Marketing Summit. During my presentation, I asked attendees to stand up if they actually wrote more than 10 headlines when creating sales copy.
One lone man stood up out of approx. 100 people in the room. He said he did a max. of 20 headlines which is still way too few and costing him sales.
No surprise for me.
Seriously, you would have thought I asked people to stand up if they had a Venereal Disease – such is the blatant lack of Continue reading