The Great Headline Ingredient

Let’s face it, when you bake a cake and if you leave out the key ingredient, it’s going to taste like crap when you eat it! If you leave out the key ingredients in your sales message, it’s going to be crap as well. When the headline of YOUR advertisement or Sales Message is poor, the best copywriter in the world can’t write copy to sell you products or services.Reading through some rare advertising by Clyde Bedell - I discovered his great headline ingredient.

When you consider 5 times as many people will read your headline, your email subject line or blog post title it is critical you understand your headline, is simply an advertisement for your advertisement, sale message, email, blog post or social media submission.

When you fail to capture your readers attention in those split seconds, you will be leaving money on the table and making your competitors rich. This applies to any social media sites you submit stories such as digg.com, reddit or stumbleupon.

DO NOT just use the title or headline from the article.Take time to really think about making a few changes to the title to give you a better chance of getting your submission dugg, voted, thumbed etc. I change at least 95% of the title’s on all submissions which I know gets more natural votes.

The Great Headline Ingredients:

“The eye of your prospects is ever flittering, flitting, serving as a selective switchboard . . . seeking with intensive discrimination because no one has time for all those ads) for just the few to read which are pertinent and vital to the prospect.

YOUR art and YOUR headline must therefore be selective of the precisely right prospects, or they will never know you are seeking to interest them. Your art and your headline should proclaim FAST, INSTANTLY what is of greatest interest in your proposition to your specific prospects OR, you won’t get past the switchboard.”

Your sales messages will sell like crap when you leave out your key ingredient. It’s no different. The one and only job of your headline, subject line in your emails or title for your blog articles and posts is to hook your readers and prospects into reading the next sentence.

Then . . . the job of the next sentence is to compel them to keep reading until they buy, subscribe or take the action you desire - PERIOD!

No exceptions. No excuses.

‘Dedicated to kicking your ass until you succeed!’

Trevor ‘ToeCracker’ Crook
PS. The Great Headline ingredient may have been written 60 years ago or more - it’s it just as relevant today and will be relevant in another 60 years.