How to Ethically Exploit The Lifetime Value of Your Customers
July 30, 2008
To at least 97.73% of Business Owners and Entrepreneurs (my estimate anyway and it’s probably higher actually! . . .
this topic is as welcome as a festering boil on the inside of their left butt cheek and therefore they ignore the true value of it.
Sure, most of you have heard about the Lifetime Value Of YOUR Customers, many even rattle it off in conversation or in print as though they know something about it. The truth is . . . it’s the ONE aspect in business where ignorance is high and costing people way too many sales. Read more
Will The Real Pink Bunny Please Stand Up?
July 23, 2008
Will the real Pink Bunny please stand up . . . Pink Bunny Battery V Pink Bunny Battery!
I am sure you know which battery company has the pink bunny right?
Go on . . . which one is it?
When I ask audiences all over the world this question, I always get several answers. Sure, they know the little pink bunny which keeps on going on however at least 50% of them pick the wrong battery which means Read more
John Reese’s Traffic Secrets 2.0 . . . So What Who Bloody Cares!
July 19, 2008
John Reese - so what . . . who bloody cares!
Yes, you read it correctly.
Fair dinkum, if I see one more email from another ‘guru wanker’ about John Reese’s Traffic Secrets 2.0 . . . I am going to puke.
As far as Reese is concerned, all I want to say to you is so what, who bloody cares.
It’s been a hectic week for me, I have crashed several servers so far - due to so much traffic and yet I will never reveal how.
Now before you think I am bagging the crap of John Reese’s Traffic Secrets 2.0 . . . I am not and a wise person investigates what fools take for granted, so stay with me. Read more
How To Get Great Testimonials Which Will Increase Your Sales
July 10, 2008
Testimonials have two main purposes for you to keep in mind:
ONE:
They make your prospects less nervous about buying from you because he sees that people like him have used your product or service with success.
In a testimonial, a third-party is endorsing your product or service in their own words. This “endorsement” is much more credible and convincing than you praising your own product!
TWO:
They get your prospects excited about buying your product or service because you use specific benefits in your testimonials.
You need to get more testimonials as they establish your credibility. Read more
4 Simple Rules to Writing a Post Script
July 9, 2008
You may already know the important of having a persuasive headline or title for your blog article etc. . . . however I am guessing you have never given too much thought to how critical including a P.S. (Post Script) is to your sales or written messages.
Your P.S. is the second most read element of your written copy, after your headline, subject line or the title of your blog article. Read more
