8 Different Types Of Headlines Which Sell
May 21, 2008
Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy.
1. The News Headline:If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: “At last! A Tooth Paste Kids Will Love”
“New Diet Burns Off More Fat Than If You Ran 98 Miles a Week”
“Announcing . . . The New Bald Cure Guaranteed To Make Even Trevor Crook Look Like He’s Got A Full Crop Of Hair!”
2. The Guarantee Headline:
These state a desirable benefit and guarantee results or other benefits. If you offer a powerful guarantee . . . let your prospects know by stating it in the headline.
Examples:
“Makes Money In 90 days Or It’s FREE Under my 100%, Unconditional Money Back Guarantee”
“Hands Which Feel As Smooth As Silk In 24 Hours . . . Or Double Your Money Back!”
3. The How To Headline:
With over 7,000 book titles starting with ‘How To’ you can’t go wrong with this one. If you ever get stuck, try adding ‘how to’ in front of your headline as these type of headlines promise your prospect a source of information, advice and solutions to their problems.
Example:
“How To Win Friends And Influence People”
“How To Avoid Snake-Oil Selling Scumbags On The Internet”
4. The Benefit Headline:
Benefits sell . . . features DO NOT! To write a successful benefit Headline, you must know your market so well, you can offer them a powerful, compelling benefit driven headline which they can’t easily get somewhere else. You must do your homework though in order to know what benefit will motivate your prospect/s to take action.
Examples:
“Dries Up Your Hay Fever In 15 Minutes”
“Stops Diahorrea in 30 Minutes”
“It Cleans Your Breath While It Cleans Your Teeth”
5. The Question Headline:
Be careful when using this one. You must know your market backwards otherwise you can blow your whole advertising campaign. The best types of questions to ask are questions which get your prospect involved.
Examples:
“Do You Make These Mistakes In Marriage?”
“Do You Make These Mistakes In English?
“Can You Smash Through 6 Bricks Like Dr. Stan ‘Breakthrough’
Harris?
6. The Reason Why Headline:
These give your prospect specific reasons why they should read your ad, sales letter or website. These are very effective because they contain facts and specific numbers.
Examples:
“27 Reasons Why You Should Attend Trevor Crook’s Persuasive Writing Sells Online Course”
“37 Fun And Easy Ways To Earn $500 In Your Sleep”
7. The Testimonial Headline:
This is just what it says. It uses a customer testimonial for a headline. This gets your customers to sell for you by talking about the benefits they received.
Examples:
“How I Make $557.63 Per Week In My Sleep”
“I Had Never Purchased A Share In My Life. I Opened A Share Account With $14,000.00 After Attending The Trading Edge Workshop . . . In Six Months My Account is OVER $21,000!”
8. The Command Headline:
This tells your customers what to do. Your command should encourage action by offering your prospect a benefit which will help them. The most effective command headlines start out with action verbs.
Examples:
“Stop Baldness Today Before Your Head Looks Like A Bowling Ball”
“Stop Wasting Time On Advertising Guesswork”
“Stop Being An Advertising Victim”
The 3 Most Powerful Words To Use In Your Headlines:
FREE You Your
Dedicated to kicking your ass until you succeed!
Warmly
Trevor ‘ToeCracker‘ Crook
PS. Next article - see the 3 headline test which 1 advert pulled a whopping 1700% increase in response and the adverts cost exactly the same to run.
A nice simple distillation of the most important part of any add copy - the headline. Great work,
Malcolm
Trevor is sooo good. Any of his information is worth the read. Recommended!
This is good information if we were living in 1950.
Trevor,
Here are an additional seven to check out: http://www.retireat21.com/blog/please-dont-swipe-these-buzz-marketing-headlines/
Dean
I agree with Ryan. Almost all of those headlines scream “Spam” to me. I usually skip over posts or articles like that. Sales people have to learn to be inventive and genuine when it comes to the internet or they should keep stuffing mailboxes with those tacky black & white flyer’s. Cheers.
Good attention grabbers. Thanks!
Nice tips for PPC subject lines, ad text, article titles, etc.
Thanks.
re Ryan and Chris ‘ comments I can see where
you’re coming from regarding Spam-type headlines
and 50’s style copy but at the end of the day if these
type of headlines sell the product then does it matter ?
Hi Trevor,
Glad to have found your blog!
I shall be back!
I can say that, notwithstanding Ryan’s comments that this information is for the 1950s, that the other day I saw a headline ‘How I made $587,000 in 2007″ which grabbed my attention very well. I ended up spending less than $40 for information which will make me 10s of thousands in the years to come. Tried and tested works. Add imagination to that and it only gets better!
Best,
George
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Very good tips. Thank you!
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It should be called “Eight types of con games which work on unsuspecting idiots”. Do people with a shred of brain power still fall for this garbage?
Toe Cracker’s reply:
“Yes, people with loads of brain power use these types of proven headline’s and it’s the idiot’s who are insane enough to doubt something work’s even though they have never gotten off their ass and proven otherwise. Headlines are about setting off emotional triggers with people . . . nothing about con games.”
[…] read more | digg story […]
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These are great tips - in the end, it’s all about headlines to peek that first interest. Passing this on to my readers
Maria Reyes-McDavis
I just want to thank you for this blog!! I am Writing a paper about how Headlines can sell and what kind of words can be used, and I really found what I wanted.
Thanks from Lebanon!
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8 Different Types of Headlines Which Sell…
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I try to follow these and my readership is increasing as a result. Now to make them short!
Not like coding - all of this is an artform and not a precise science. Too bad but I guess everyone would be doing it then and it would lose its “magic.”
There are lots of posts that talk about the importance of headlines, but it’s still something that I need to work on
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Great post Trevor. The examples you give are spot on.
I just posted a link back to this post on my blog to let my readers know that you are giving away some killer information here.
I’ll be coming back to read some more.
Keep up the good work!
hey great post
this is a must read for all bloggers!
I think headline is an important factor to whether your blog posts are read or not… and therefore create traffic as well
I agree the headline is important, and one of the most overlooked aspects of ads. Too many businesses think their name is the best headline, when in most cases it isn’t. Headlines are designed to get the eye to the ad and give the user a reason to read it, but the copy in the ad is what keeps it there. Copy is King.
[…] Link: Trevor Crook […]
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Why is it that some of your different kinds or types of headline is different from the book of Advertising Backround and Practice???
Amateur SUCKS!!!!
This ROCKS!!!
I’ve got less than $1,000,000.00 just by this site!!!
My money got larger and Iam rich because of this site!!!!
LOVE YAH TREVOR!!!!
is it OK to use upper and lower case letters to highlight words in a headline or tag-line?
I sometimes use U&LC like this:
All the right elements Working Together.
Is this not acceptable?
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