Discover What The D.E.A. Can Teach You About Marketing
Yes, you read it right. The Drug Enforcement Agency can teach you several aspects about marketing which can increase your sales overnight.
No, I am not on crack as I write this.
Recently, one lazy Sunday afternoon, I was lying on the couch watching the D.E.A. reality TV show. As the D.E.A. officers do their stakeouts and drug busts . . . to my amazement I witnessed first hand several critical marketing strategies being applied once the drug busts were made.
These same critical marketing strategies are the sames ones at least 99.77% of you are either too darn lazy to apply at all or apply correctly and you are leaving money on the table.
As the drug busts were made and the criminal arrested, a stressful and life threatening time for all concerned . . . the head D.E.A. Officer went from gun toting police officer to direct response marketer with ease.
Knowing they are running against the clock, he started to apply an irresistible offer to the stressed out, shaking female criminal . . . who had been caught with enough ‘crack’ to get 25 years in jail. She was so nervous, it wouldn’t have surprised me if she wet and soiled her pants.
As in all drug busts, the D.E.A. want their supplier, someone higher up in the drug world, a bigger bust.
He offered to the criminal, to wipe her slate clean as long as she hands over the D.E.A. her supplier and then does a take-away sell on her, giving her just minutes to make a decision in her frazzled state of mind. She can say ‘no’and get 25 years in prison or ‘set up’ her supplier and walk away free, no doubt under witness protection.
On this occasion, she said yes.
This answer, puts even more pressure on her and the D.E.A. as they need to get her to set up and get to the sting with the next supplier before word gets out on the streets . . . ‘she’ has been busted otherwise it turns into a blood bath with deadly results.
Within minutes of saying yes, the detained criminal must gain her composure enough to set up her ‘sting’ by calling her supplier. Any changer in her normal behavior will tip him off and she faces 25 years in the slammer.
The sting was done, the next crack dealer arrested and then the D.E.A. officers again go into Direct Marketing mode to arrest someone bigger again in the drug chain.
I saw this work 3 out of 4 times and the execution was brilliant.
Okay . . . you say, what the heck does this have to do with you?
One answer. Everything!
Yes, if you are not applying an offer based on emotion, a correct profile of your ideal customer and when you do not apply it correctly, with the right amount of take-away selling (or your close) . . . you are losing sales – period.
These types of marketing strategies have been in use for centuries, worked then, work now and will still apply when both you and I are pushing up daisies.
Too many times when I review and critique sales copy for websites or off-line sales letter, these major areas are more lame than a one legged duck swimming in a crocodile infested creek . . . are clearly not thought out and almost an after thought.
When I am hired to create persuasive writing for clients, in 95% of cases, they do not even know who they are truly trying to offer their products and services to. Sure they ASSUME and we all know what it means, making an ass out of you and me.
Over the last week I have been doing FREE 20 minute, one on one mentoring sessions with my clients who were smart enough to take me up on the limited offer. There were 100 available back then.
When you are serious about your success, claim one of the remaining FREE 20 minute sessions with me.
Send an email to: email@example.com
Procrastination = Poverty.
Pro-activity + Persuasive Writing = Profits.
“Dedicated to kicking your ass until you succeed.”
Trevor ‘Toe Cracker’ Crook
PS. Too many people think their niche is too bloody special for these proven strategies to work and it’s plain B.S. When it works very well for the D.E.A. on a bunch of crack heads – then it’s good enough for you to.
PPS. Over the next 2 weeks I plant to do 100 FREE 20 minute mentoring and coaching sessions. These will be done in the order I receive them. Grab yours. Send an email to: firstname.lastname@example.org
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