59 Basic Copywriting Tips For Beginners Who Want To Become a Copywriter Who Gets Results”

Here’s part 2 of 59 Basic Copywriting Tips For Beginners so you can become a copywriter who gets results.

Many people ask me what’s involved and how to become a copywriter. I tell then this . . . When you want to learn copywriting you must start with basic copywriting tips for beginners and increase your knowledge from there other wise you will have no chance to become a copywriter who can churn out compelling sale copy which sells.

The best way to become a copywriter and the only way . . . is to become a keen student of basic copywriting tips for beginners and get proven copywriting tips cemented into your brain. When you do this and decide to never stop studying . . . you will learn copywriting the right way. There really is no other way.

Cutting corners is not the best way to become a copywriter because all you will end up doing is getting even the most basic copywriting tips for beginners stuffed up and you will never learn copywriting this way.

Here’s your basic copywriting tips for beginners . . . 31 to 59.

Basic Copywriting Tips For Beginners No. 31

Never try to be cutesy or funny. What you might think is cute or funny, most of your prospects won’t. Play safe. Don’t do it.

Basic Copywriting Tips For Beginners No. 32

One paragraph should lead seamlessly into the next one. You can do this with copy transitions. See Appendix E.

Basic Copywriting Tips For Beginners No. 33

Don’t get carried away with your own ego. You are writing for your prospect, not for yourself.

Basic Copywriting Tips For Beginners No. 34

Give proof for everything you claim. When you make a claim or a promise, you equally have to prove it. And prove it to the satisfaction of your prospect.

Basic Copywriting Tips For Beginners No. 35

Drop capital the first letter of your first sentence. This has the effect of drawing your prospect’s eye to the beginning of your copy.

Basic Copywriting Tips For Beginners No. 36

Always add a signature. Your copy must be signed. This needs to be by the person who was introduced just above the salutation. Signatures should always be in process blue.

Basic Copywriting Tips For Beginners No. 37

Pay attention to the five W’s. Tell your prospect who your are. Tell your prospect what you’ll do for him. Tell your prospect where to send his response. Tell your prospect when to respond. Tell your prospect why he will benefit.

Basic Copywriting Tips For Beginners No. 38

Read through your letter and check what you’ve written is honest. Telling the truth is one of the emotional hot buttons. Add into your copy a damaging admission – if there’s a slight flaw in your product, tell them about it.

Basic Copywriting Tips For Beginners No. 39

The use of contractions can be used for more emphasis. Instead of do not write don’t and instead of I am  write I’m.

Basic Copywriting Tips For Beginners No. 40

Reduce your price. In your offer start with a higher price and give a discount. When using this technique, always give a reason why you have discounted.

Basic Copywriting Tips For Beginners No. 41

Have you included a Fear of loss into your copy.

Basic Copywriting Tips For Beginners No. 42

You must have a tremendous offer. Your offer is the most important thing about your copy. Probably as important as your headline. A lousy offer will get you no sales. And, construct your offer before you do anything else.

Basic Copywriting Tips For Beginners No. 43

Can skimmers understand your copy? If your prospects only read the headlines, sub-heads and P.S.s can they understand what you have on offer? Make your sub-heads meaningful.

Basic Copywriting Tips For Beginners No. 44

Using numerals (not written out numbers) in your headline can improve your response. Have you done that?

Basic Copywriting Tips For Beginners No. 45

Benefits come first, features second. People buy on emotion (benefits) and then rationalize the purchase with logic.

Basic Copywriting Tips For Beginners No. 46

Everything needs to be believable. Your copy has to be believable. Do not make far-fetched claims. If your copy is believable, there is more chance of it getting read. This is all part of becoming a copywriter

Basic Copywriting Tips For Beginners No. 47

Use specific salutations. Not Dear Sir, but Dear Dog Lover, Dear Investor, etc. Dear friend is still th most successful salutation to use.

Basic Copywriting Tips For Beginners No. 48

Your headline needs to be as long as it needs to be. If you feel your headline is too long, add a sub-head.

Basic Copywriting Tips For Beginners No. 49

Add value to your offer by the addition of bonuses. And every bonus must have value. Generally, if you can’t sell it as a stand-alone item, why would you want it as a bonus?

Basic Copywriting Tips For Beginners No. 50

Use the emotional hot buttons fear of loss, greed, scarcity, specificity, curiosity, the truth, stories, reason why, answering objections, vanity, desire to belong, fear of future regret.

Basic Copywriting Tips For Beginners No. 51

Refer to the ‘Anatomy of a Sales Letter’  template when writing all pieces of copy.

Basic Copywriting Tips For Beginners No. 52

Don’t forget to do your research. Un-earth those hard-to-find gems by going that extra mile. Anyone can become a copywriter - a good one or a crap one. It’s your choice!

Basic Copywriting Tips For Beginners No. 53

Your opening should provide your prospect with a promise, a picture in his mind. And your body copy should then give the proof that you can deliver, and evidence of your credibility.

Basic Copywriting Tips For Beginners No. 54

Words sell. Graphics, photos, pictures, don’t sell, sure they can help BUT . . . It’s the words you use which sell.

Basic Copywriting Tips For Beginners No. 55

Your prospect has a problem or a desire. Have you provided a solution to his situation?

Basic Copywriting Tips For Beginners No. 56

Your false close should change thepace of your copy.

Basic Copywriting Tips For Beginners No. 57

Before you begin, map out your copy. Some go as far as mind-mapping sales copy to give them a road map of what to write about.

Basic Copywriting Tips For Beginners No. 58

Avoid negatives. Try to be positive throughout.

Basic Copywriting Tips For Beginners No. 59

Summarize. At the end of your copy, summarize your offer, sometimes this can catch prospect’s who have missed a key point when reading your copy.

“Dedicated To Kicking YOUR Ass Until YOU Succeed!”

Warmly

Trevor ‘Toe Cracker’ Crook
PS. When you want to blown your competition out of the water, check out my copywriting resources section.

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