“59 Basic Copywriting Tips For Beginners So YOU Can Become A Copywriter Who Gets Sales – Part 1″

59 Basic Copywriting Tips For Beginners
So YOU Can Become A Copywriter Who Gets Results.This is part one of two.Basic Copywriting Tips For Beginners No. 1

Know your customer. Know whom you are writing to. Do this before you put pen to paper.

Basic Copywriting Tips For Beginners No. 2

You’re writing to just one person. You are writing your copy as if you are talking face to face with your prospect. Anticipating his questions and answering his objections.

Basic Copywriting Tips For Beginners No. 3

Your headline is your single most important element. It has been said that 80% of your prospects don’t read any further than your headline. Which means, you only get one in five visitors to read your whole copy.

Doesn’t it therefore make sense that you should spend 80% of your time making sure that you have your best possible headline.

Basic Copywriting Tips For Beginners No. 4

Your P.S. is the second most read part of your sales copy.

Doesn’t it therefore make sense that you should spend some time making sure that your P.S. rams home benefits.

Basic Copywriting Tips For Beginners No. 5

Remember the Y word. Following on from Basic Copywriting Tips For Beginners no.2 above, use the word YOU as often as possible.

Basic Copywriting Tips For Beginners No. 6

Makes sure your copy flows. Your copy should read seamlessly. Each paragraph should connect with the one previous. If your copy is too ‘stochato’ it will show, and sound awful. This is where a friend or second person can read it for you and comment.

Basic Copywriting Tips For Beginners No. 7

Make it easy for your prospect. Don’t assume that your prospect knows everything. Sometimes you need to spell it out for him.

Basic Copywriting Tips For Beginners No 8:

Keep your copy in the same voice throughout. Maintain a consistent tone to your copy. Your prospect needs to connect with you as a real person. Don’t confuse him or he will not order.

Basic Copywriting Tips For Beginners No. 9

Make it easy to read. Simple words. Simple sentences. Simple paragraphs. Don’t try to impress with fancy words – you won’t. Write your copy as if a12 year-old could read it.

Using one word, two word, three word paragraphs is not uncommon in good copywriting.

At first sight, it makes your copy look easy to read. Which is what you want.

Basic Copywriting Tips For Beginners No. 10

Keep the typefaces simple. Use only one typeface (Arial or courier new are best). But if you want your headline to be different then maybe use a Times New Roman font for that. But don’t get drawn into fancy fonts in your copy. Just don’t do it.

Basic Copywriting Tips For Beginners No. 11

Keep the color scheme simple. Same thing with colors. Keep it simple. Red for headline. Dark blue for sub-heads. Black, of course, for text. Yellow for highlighting. Process blue for links and signature. NO other colors are necessary for your copy.

Basic Copywriting Tips For Beginners No 12:

Write as much as you have to, to get your message across. Generally, longer copy works best. Eight pages is better than four pages. Sixteen pages is better than eight pages. Thirty-Two pages is better than sixteen pages and so on. However your copy should never be boring. Only write what you need to write to get your story across.

Basic Copywriting Tips For Beginners No. 13

Remember to use more verbs than adjectives. You are not writing for the Nobel prize. You are not Stephen King or any other novelist. You are writing to persuade. Therefore, you have write short, punchy, as-you-speak kind of language. Get yourself a copy of American Slang by Robert Chapman.

Basic Copywriting Tips For Beginners No. 14

Your first sentence is crucial. It must capture your prospect immediately.

Basic Copywriting Tips For Beginners No. 15

Your final sentence is equally crucial. It must compel your prospect to act.

Basic Copywriting Tips For Beginners No. 16

Keep it all conversational. Write as if your are talking to your prospect across the table.

Basic Copywriting Tips For Beginners No. 17

Miss this and regret it forever should be one of your major emotional buttons. Zoom in on your prospect’s fear of missing a great opportunity.

Basic Copywriting Tips For Beginners No. 18

Rarely use the word “that’s”.  It doesn’t describe anything. You need nothing except benefits and specifics.

Basic Copywriting Tip
s For Beginners No. 19

You need to tell your prospect EXACTLY what to do. Never assume that your prospect knows what to do. Tell him exactly what he has to do at every step of the way. By using simple commands such as: click here for free instant access.

Basic Copywriting Tips For Beginners No. 20

Play on your guarantee. Your guarantee will often be the last line of resistance to getting a positive outcome. So therefore stress it.

Basic Copywriting Tips For Beginners No. 21

Ensure your order process simple. Make your order complex and you will lose your prospective customer.

Basic Copywriting Tips For Beginners No. 22

Sprinkle Testimonials throughout your copy. Rather than bundle all of your testimonials in one long Johnson box, try to weave them into your copy. Break them up, preferably placing them in relevant parts of your copy. When you get to the stage you have loads of testimonials – add a testimonial page and link it to your sales letter. Remember, have a back link so your prospects can get back to your sales copy.

Basic Copywriting Tips For Beginners No. 23

Write with authority. Your prospect needs to know that your copy has been written by an expert.  So write as though you are.

Basic Copywriting Tips For Beginners No. 24

Create urgency. Get your prospect feel that he has to take immediate action. Give a reason why he has to respond right away.

Basic Copywriting Tips For Beginners No. 25

Answer objections. Anticipate your prospects questions and answer them in your copy. Write as if you are face to face with your prospect and he has questioned you about one of your points.

Basic Copywriting Tips For Beginners No. 26

Shower your prospects with benefits, benefits, and more benefits. Hook your prospect with your main benefit and them keep jabbing at him with more benefits.

Basic Copywriting Tips For Beginners No. 27

Use bullets to ram home benefits. Bullets under your headline work well. Bullets when describing your product work well. Bullets in your P.S. work well. And bullets in your opt-in box work well.

Every bullet must have a benefit.

Basic Copywriting Tips For Beginners No. 28

Save a good benefit as a closer. In your close, introducing another big benefit is a good technique.

Basic Copywriting Tips For Beginners No. 29

Restate your main benefit. Your main benefit will be in your headline, however there’s no harm in repeating this in your body copy. And no harm in repeating it several times.

Basic Copywriting Tips For Beginners No. 30

Let your prospect know why he should buy from you. Remind your prospect just why he should trust you and make a purchase.

“Dedicated To Kicking YOUR Ass Until YOU Succeed!”


Trevor ‘Toe Cracker’ Crook
PS. Understand this. Regardless of how much you think you know about even basic copywriting tips for beginners -  I know without a shadow of a doubt you do not know even 1/100th of what you should if you are serious about how to learn copywriting the right way.The wrong way to become a copywriter is dead easy.

What would you rather do? When you want to become a copywriter then you need to talk to me. You can use the contact me section.

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10 Responses to “59 Basic Copywriting Tips For Beginners So YOU Can Become A Copywriter Who Gets Sales – Part 1″

  • Beth Vincent says:

    I’ve been doing alot of research on freelance copywriting. All of the sites i’ve visited stress the fact that you don’t have to be a master in grammer or writing. Is this truely the case? Can one become a successful copywriter without being a novelist or atleast having a talent for writing?

    I would really appreciate any advice you can give me on this matter!

    Thank you so much

    • Lori Williamson says:

      Not exactly. Particularly with the state of the economy, most companies are looking for writers who can self-proof. That is, rather than hire proofreaders and copy editors, they want writers who can really write, understand grammar (which rules are necessary to follow and which are breakable), spell, use punctuation correctly, etc.

      I’ve worked in the past as a copy chief. Even in good times, when editors were plentiful, if a writer handed me a pile of garbage, I wanted nothing to do with it. Nor did my copy chief when I was first starting out. You have to be able to understand the basic principles of marketing, and you have to be able to write so as to use them effectively.

      I’d advise anyone who didn’t ace their papers in college on a regular basis not to pursue copywriting as a career. At least not if you want to make real money, work for agencies, or work in-house for medium- to large-sized companies.

  • Kate Susan Schmitt says:

    Hello, I have written a children’s book. i am very intersted in learning how to coipywrite my manuscript before I start sending it out. If you have any feedback I would be very interested in listening.My cell number is 865-591-9512. My children’s book is ready I just have one fina lstep. Thankyou for your time Kate Susan Schmitt

  • Adam Lester says:

    Mr. Cracker,

    Thanks for the tips, I’m about to graduate with my BS in Business Management but I’m mostly interested in writing and getting paid for it. I’m thinking about taking that AWAI course on how to become a Six-Figure copywriter. I’m interested in how to get my first clients. Should I set up a webpage or is Blogger okay to start? I fully expect to work for free for the first 6 months or so until I get my name out there and get some clientel, is that realistic?


    • Trevor Crook says:

      Hi Adam, I’ve emailed you with answers to your comment.

    • Sofia says:

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  • Fouzia Ali says:

    Hello,I am a housewife.I want to start my career as a copywriter.I had done my masters in English Literature long time back.I had also been teaching in a school.How can I start my career as a copywriter.

  • Sajiv N. Islam says:

    ‘Learning from the expert’ -which really sounds good to me.I have found it was very fruitful and nice to experience as well. Thank you every one.

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