Many people want to become a copywriter yet fail to discover even basic copywriting tips for beginners . . . foolishly slapping something together because in their own minds they do not want to learn copywriting the right way because it’s a pain in the butt.
Even so, unless you understand even basic copywriting tips for beginners you will never become a copywriter?
These basic copywriting tips article is on your opening paragraph, an area where I do not want you to fail. What’s the point of creating a cracking, persuasive headline only to be start your opening paragraph with something so lame your bore your prospects? NO . . . you want to excite them, hook them into reading your copy.
Your Opening Paragraph (well maybe a couple of paragraphs)
Before you even get to the opening paragraph there is a neglected area that some experienced marketers donâ€™t do. Hint: if your copy starts with â€œDear Readerâ€ you are leaving a lot of money on the table.
So you need to kick-off your copy with a great salutation â€“ and itâ€™s not Dear Reader. Itâ€™s back to who is your prospect. You are writing to them.
As if you were writing to them one-on-one. Which you are.
So if your copy is for â€œdog trainingâ€ then your salutation needs to be: Dear Dog Trainer, or Dear Dog Lover, or something similar. But not: Dear Reader
I will tell you, myself, Ted Nicholas and Peter Woodhead had a lengthy discuss on the salutation alone. I use Dear friend mostly and Ted, from his vast experience and after billions of dollars in sales confirmed ‘Dear friend’ is the most proven salutation after years and years of testing millions of mailing pieces.
And just above your salutation always include the date (day, date, year) eg. Friday, 29th. June, 2007.
It is also good for conversion if you state who the copy is from: eg.
From: Trevor Crook.
It has also been proven that a photograph next to the name improves response.
Now to the opening line of your copy.
The job of your pre-head is to get your reader to read the headline.
The job of your headline is to get your reader to read the sub-headline.
And the job of the sub-headline is to get your reader to read your opening line.
And the job of your opening line is to get your reader to read your copy.
Writers have been troubled with this for centuries. Trying to write great opening lines for novels, and articles.
Is there a secret? Is there some kind of a formula? Are there templates?
Whatever it is you write, your first sentence needs to be short, punchy, and with a major benefit or promise.
Great writers have always known that the first line of a story FORCES the reader to keep reading. Your sales copy must do the same.
As an example, there are two opening paragraphs that many copywriters use successfully to get more people to read your advertising, because they draw your reader even further into your copy.
This is basic copywriting yet powerful.
Hereâ€™s the first:
In the next xx minutes, youâ€™re going to have one of three reactions to what Iâ€™m about to reveal to you:
1. â€œ YES, Iâ€™m interested in what youâ€™ve got to offer, in fact I canâ€™t wait to take advantage of it.â€
2. â€œIâ€™m interested, please tell me more.â€ Orâ€¦.
3. â€œ NO, Iâ€™m not remotely Interested.â€
Whichever it is, if youâ€™ve got xx minutes, you owe it to yourself, to find out which group you are in.
It could effect your future, greatly.
The second one is:
When you have ever wanted to (insert your main benefit), then this could be the most important letter you ever read.
The above two types of opening have worked well in the past and help you become a copywriter who gets results.
Another model to follow is that of the Wall Street Journal. A piece of copy that ran for 40 years and pulled in $billions in sales (see resource CD).
Hereâ€™s some ideas to help you create your own opening sentence:
Idea #1: Study the openings of great novels.
You can learn a lot from great openings from the classics.
You can also learn so much by studying the old copywriting masters. Guys like Claude Hopkins, John Caples, David Ogilvy, plus many, many more.
Idea #2: Be specific in your openings.
Donâ€™t just say: â€œI made over $30,000 for my client for his very first project.â€ Say: â€œMy sales copy made John Humphreys $30,497 in his first month online. And this was for orders of a health information product he hadnâ€™t even finished yet.â€
Being specific brings it to life and helps your reader relate to what you wrote.
Idea #3: Short openings are very likely to pull your reader in.
Take these examples:
â€œGetting rid of that spare tire is not easy!â€
â€œThis could be you!â€
The reader has no commitment in reading a sentence like those above. And before he knows it, he wonâ€™t be able to stopâ€¦.heâ€™s into your story and wants to read on.
Does your opening:
A. read easy?
B. create enough curiosity or desire to FORCE your reader to read the next line?
Idea #4: Give your reader a reason to read the next line.
Appeal to something they are passionate about.
Study these openings from legendary Ted Nicholas:
â€œPicture yourself enjoying the smiles and the pleased look of excitement on the faces of your audience. When you finish speaking you receive thunderous applause. Several in the audience stand. And then the entire crowd rises spontaneously to give you a standing ovation!â€
Howâ€™s that for painting a picture that appeals to your reader?
Hereâ€™s another one classic opening paragraph from Ted Nicholas:
â€œItâ€™s the call from hell: Your boss is on the line asking you to make a speech at an important business meeting. Hereâ€™s your chance to shine and boost your career trajectory. But all you can think about is â€˜crash and burn.â€™â€
Here, Ted plays on the fear that most people have of public speaking.
Idea #5: The first 3 or 4 words are crucial.
Recent eye-tracking studies have revealed that the first 3 or 4 words in your opening are crucial. This is logical because most readers will only skim your copy. And if nothing catches their eye they will not stop to read. But if you can get them to notice something catching they WILL stop and read on.
Idea #6: Make your opening lead on to a compelling story.
Everybody loves a story.
To come up with a story first think of your prospect. What are his problems? What are his desires?
Think of the objections he may have in buying from you.
One technique is to find their problem, agitate the problem and then provide a solution. This is widely used by top copywriters.
Itâ€™s now over to you again.
Think of what you want to write as your opening.
Remember, get inside your prospectâ€™s head. Try to think the way he or she thinks.
Write down your salutation and then try to paint a picture in your prospectâ€™s mind.
Very soon, Myself, Ted Nicholas and Peter Woodhead Will release the most comprehensive copywriting tool for becoming a copywriter and creating copy which sells. It’s the DVD’s, workbook and all handouts from our recent Copywriting Workshop. We covered basic copywriting tips for beginners up to advanced because you need basic copywriting as your foundation to get you started.
You may only want to become a copywriter for your own projects . . . which is cool however you still need to fine tune everything from your basic copywriting skills so you can master basic copywriting tips for beginners before getting more advanced . . . regardless of it being a pain in your butt otherwise you will NEVER become a copywriter . . . sure you can call yourself one but you will know you are kidding yourself.
With 23 plus hours of DVD’s, 23 plus hours of audio CD’s, complete transcripts of the entire 3.5 days . . . and to quote Ted Nicholas . . . “There is nothing like this on the market and it will sell forever”
When we pre-launch, the first 1,000 people will get to invest in the bargain of the year. Go and get your name on the pre-launch list so you can be among the first to discover what the 3 of us are so excited about and YOU can finally become a copywriter who gets proven sales.
“Dedicated To Kicking Your Ass Until You Succeed!”
Trevor ‘Toe Cracker’ Crook
PS. Look . . . I have been going through the DVD’s and I am a critical bastard especially on myself and this is pure platininum, priceless and for winners who want to become a copywriter, who will learn copywriting and regardless of your knowledge will be prepared to start with basic copywriting and take the journey with myself, Ted and Peter.
The losers need not register their name for the pre-launch as they will be wasting a valuable space on the database!
When you want the easiest way ever devised for you to create compelling sales copy . . . go to: www.CopywritingForSuccess.com