“Magic Words Can Make You Rich”

I was reading a classic book last week – The Robert Collier Letter Book which is as relevant today as when it was written in 1937. I was getting near the end of this book when one chapter really stood out like a festering pimple on my . . . forehead. The chapter – “Taking The Guess Out Of Advertising” is something you want to know about too – otherwise it’s a complete waste of your time being in business at all. From the moment I read the first sentence of this brilliant chapter – I instantly knew who Collier was talking about. The man in question, in my view is a legend when it comes to advertising and phrasing your words and sentences to ignite sales. Here’s a story from that chapter. Read it and then ask yourself if you would want to get your hands on this rare gem. I have had it for a couple of years and my retun on my nominal investment was 9,361%. Yep – you read it right and that was just the first time I had used it. A gem that took ten years to make with 105,000 tested words and phrases – tested on over 19 million plus people. I doubt that even Donald TRump could afford such a study today. HERE IS The Excerpt From The Book:

“Only last week I bought some cigars in the chain store down the street. The sales clerk said, “How about a pipe today sir – only $1.00?” “Not Interested” said I. I surmized the clerk had had many such a refual that day from using the inane approach, for he began to tap nervously on the counter with the pipe, when a man came up and said – “Say, is that pipe non-breakable?” “It sure is!” said the clerk, coming to sudden life,”Why I have been tapping it on the counter all day.” “I’ll buy one” said the man. By accident, the clerk had hit upon a real ‘Tested Sentence’. He then sold so many pipes that week, using the sentence, he was placed in the advertising department of this national chain of stores, and this is a true story.

Can you see how powerful getting the right sales message is? I rate the $47 I paid for this as one of my smartest decisions and I would have happily paid 20 times that.

If you are serious about your business – go on over to: http://www.trevorcrookkickasscopyclinic.com/llms You have 3 choices – ONE: Ignore this at your own risk and then whinge and bleat like a stuck pig about poor sales. TWO: Get it and then do nothing with it and then whinge and bleat like a stuck pig about poor sales. THREE: Get it, study it, get off your butt, take action and reap your rewards, cause there is nothing like ‘doing it now’ instead of procrastinating. I will leave the decision up to you.

Kick butt – create sizzling sales copy.

Warmly Trevor ‘Toe Cracker’ Crook
PS. This amazing tool has some of the best advertsing and copywriting swipe files from classic adverts to sales letter which  are simply priceless. http://www.trevorcrookkickasscopyclinic.com/llms 

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