’3 Year Old Negotiates Better Than Donald Trump . . .”

My three year old son Oliver, I swear, has been “here” before in another life – because he is 3 going on 30! In fact his negotiation skills would will rival the one and only Donald Trump!

In fact I think he would go close to winning Trump’s Apprentice show easily!

A big statement I know . . . but he would hold his own amongst the pretenders (oops . . . I mean contenders on Trumps show)!

You may be wondering what Oliver has to do with marketing & negotiation . . . and that’s a fair question.

What I can tell you is this . . . if more business owners acted like a 3 year old when it comes to applying marketing & negotiation skills in their own business – they would have a more profitable business with exceptional cash flow to boot!


Very simply, most 3 years olds ask a bucket load of questions and they continue to ask . . . until they get the answer they want.

To them . . . NO is negotiable. . . and they are always asking why, Why, Why? until they annoy the crap out of you so much – that you either give in or they get the answer they were looking for . . . or they get that toy that they just have to have today. Don’t forget they can scam “Granny” too for just about anything and they know it.

They don’t stop!

Now . . . I’m sure you can relate to this, even if you do not have children.

What I want you to understand is this. Children in general, tell you exactly what they want. YES . . . What’s In It For Me.(W.I.I.F.M.)

They do it every time. They tune into their favorite radio station and NEVER tune out.

They don’t pussy foot around, in fact they’ll even push you to the point where they risk getting such a sore butt – that even if they sat their bum on an iceberg for a week, they wouldn’t get any relief!

I want you to think of your own situation, one where you asked a question, got an answer and you were not satisfied with with that answer.

Did you just accept it or did you ask again and again until you got the answer you were looking for? Let’s relate this scenario to a selling situation.

You have a hot prospect, who’s been through your entire “selling process”.

I don’t give two hoots if it’s a mail order prospect, face to face, business to business, business to consumer, a retail business, on the telephone . . . or the internet.

When it comes time for the sale . . . they say no, giving you some pathetic excuse for not buying.

What do you do?

Do you just accept their answer?

I can tell you that most business owners do just accept these lame answers . . . prefering to act like some scared kitten who’s been cornered by a hungry pit bull . . . one that hasn’t eaten for a few days.

The end result is that you’ve just missed out on a golden opportunity (unlike the pit bull who’s licking his chops) and a chance to put cash in the bank, get a new customer, look after that customer, get repeat business and get referrals.

How much has that “NO” cost you?

Now . . . what if you bothered asking “why, why, why? like a pain in the bum 3 year old . . . until you found out their ONE & ONLY reason for not buying.

No! I’m not saying be a pushy salesperson. There are too many ‘knobbers’ out there doing that and you don’t need to be one!

Being pushy might get you a few sales initially . . . but it won’t get you too far in the long run.

Do you think, that if you were able to find out the ONE & ONLY reason why your prospects say “NO” . . . that you would be able to turn those “NO” answers into sales?

I’ll give you the answer . . . YES you will get more sales!

Here’s Why . . .

Being able to get to your prospects ONE & ONLY objection,their one & only reason for not giving you any $$$$ . . . PUTS you in a very powerful position.

YOU now know what you are playing with. YOU can then make an offer that not only overcomes your prospects ONE & ONLY Fear(their objection) . . . but you also get a happy customer who has eagerly parted with their hard earned cash.

Think about how many genuine prospects say “NO” in your business. I’m not talking about tire-kickers. We all get those type of people. Let’s say that for every 10 genuine “NO” prospects . . . you found out their ONE & ONLY reason for not buying.

How many do think you could convert to happy customers?

What if could convert 2 or 3? What would that do to your business? Some business owners would double or triple their Gross Sales & their actual bottom line profits would go bananas!

Now I don’t know your figures so you’ll have to do the math yourself . . . but I’ll bet that you would be pretty excited about turning more prospects into paying customers.

The important point to remember is this.

When you turn no prospects into customers . . . your sales increase but your fixed overheads (your Operating Expenses) rarely increase because you already had to pay them anyway.

Which means any actual profit from these sales goes straight to your bottom line profits.

You may recall me telling you recently about how I turned a “NO” into “YES”. After finding out my prospects ONE & ONLY Objection . . . I said something like this -

“So what you’re telling me Mr. Prospect is that if I satisfy your (his reason) and put your mind at ease . . . that you will proceed?”

To that he replied . . . “YES!”

The result was a happy customer who was worth $4,000 to me for the first sale. There is potential to now do a website & other work . . . another $5,000 to $7,000.

The best part is . . . this is the result from converting just one ‘no’ to a ‘yes’.

. . . Imagine if I’d just accepted the “NO” decision.

I’ve been fine tuning this area of my business and studying some truly fantastic information . . . and it’s something you should look at too as it’s rates as one of the best investments I have made for a paltry $47.

To find out more click here; http://www.trevorcrookkickasscopyclinic.com/llms

You may have already been to this website and looked at it. Looking at it though is about as usless as hair gel to a bald man – you won’t get you the skills that you need to close more sales. Go and look at what it is and study every single word. You will regret if you don’t.

I don’t recommend things for the sake of it. I do it to help your business, however, the question remains . . . “Do you want to help yourself?”

If you do . . . then go to: http://www.trevorcrookkickasscopyclinic.com/llms now!

I’ve got to go and play “Thomas The Tank” trains with Oliver now . . . so until next time!


Trevor ‘Toe Cracker’ Crook
PS. Procrastination = Poverty!
PPS. Marketing & Innovation = Profits!
PPPS. Oliver is now 5 and nothings changed in business or the way children use powerful negotiation skills.

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