“Real Esate Agent Eats Humble Pie Over Advertising”

Here is Part One followed by Part two . . . They were emailed to my list.

Last weekend, a friend and I met with a real estate agent with a view to listing her unit for sale. The agent got the listing and was told we would approve all advertising, not letting on I am a copywriter. The agent said we could make changes, but she doesn’t give her client’s the end say in what the advert eventually says. 2 nights ago, the advert was emailed through and it was the usual boring crap which real estate agents do. It said nothing of interest, or do anything to grab a potential buyer by the throat and demand an inspection.

Enter the ‘Toe Cracker’.

I pretty much changed every word and did quite a few drafts, changing one word here and there, until I was happy with it.

I emailed it off, with the agent still oblivious as to what I do and knew she would phone my friend and give more excuses than a 3 year old who’s been caught with their hand in the cookie jar, as to why it wouldn’t work.

It didn’t take long the next morning for the agent to phone. She expressed her concerns about what I had written, making it clear my version wasn’t what they do and was emphatic my advert would fail.

After some discussion the agent reluctantly agreed to run it and then she said - ‘If it doesn’t pull any inquiries, they would change it to their style of advert.

My friend didn’t pull any punches and told the agent to let me do what I do best and for the agent to do her job and sell the unit for the maximum price.

THE RESULTS

Just 7 hours later, they had 11 people call and 5 people are booked in for an inspection today.

Hey . . . what would I know anyway compared to a f.i.g.j.a.m. real estate agent?

My copy is working, the interesting part will be if the agent can perform or whether she is full of more hot air than a hot air balloon.

I will be checking other adverts for the agent and if they have knocked off even one word which is copyright to me - they will have nightmares for years to come after I finish with them.

So what’s the point of this story.

Simple answer.

It’s the power of the written word. Persuasive words sell.
I took something, used the exact amount of space and turned it into a kick-ass piece of copy.

I want you to be able to do the same.

Remember my reprinted article about the university study which proves that you only have 1/20th of a second online, before people click off and go to someone else’s website.

Offline, you have 7 to 10 seconds. Be smart, if you haven’t done so already, get your hands on my 10 hour copywriting blueprint teleseminar for just $97, including the CD’s when it’s over.

It was a 72 hour deal and there are only 48 hours left.

Go on over to: http://www.TrevorCrookLive.com/teleseminar.htm

Otherwise, get my Judgment Day DVDs, and start kicking some serious butt with your copy before your competitors bury you. With 8 easy payments on offer, you’ll make your investment back many times over, before you have paid for it. http://www.TrevorCrookLive.com/jd.htm

PART TWO:

Judging by the response to my earlier email from my customers, I though I had better let you see the before and after adverts plus give you an update.

Firstly, my advert had 184 viewings in less than 24 hours, 11 emails, 5 inspections booked and . . . in the time it took me to email you earlier, my friend’s unit sold for her asking price. Also, another agent had it for 6 months in early 2005 with an even crappier advert and they didn’t even get one single offer.

To her agents credit, she wasn’t full of hot air and did her job (I can swallow my words) which means several things - people should stick to things they are actually capable of and leave the other stuff to the professionals within that field.

Would you get a butcher to perform brain surgery or Bill Clinton to address a dry cleaning convention on how to remove sticky stains from a dress?

NO - I didn’t think so.

When you try and be a ‘jack of all trades’ and a ‘master of none’ - you will get bitten on your butt. You should never put your fantasies ahead of your capabilities.

HERE IS THE BEFORE and AFTER:

Remember, I only had a limited space, no more than the agent had. I just made superior use of it.

The Agents:

Headline: Larger than Life

Body Copy:

Space is what this 2 bedroom, 1 bathroom unit is all about. With two large built in bedrooms and a study/sunroom. Plus a huge dining area there is definitely room to move. This air-conditioned unit in ‘Blah Blah’ is ready for you to move in. Body Corporate’s are low. The unit is situated in a very handy location, just a short stroll to ‘Blah Blah’
village and ‘Blah Blah’ train station. At only $000,000 you had better be quick!

Trevor ‘Toe Cracker’ Crooks:

Headline: “Big Enough To Swing An Elephant”

Who else wants a HUGE 2 bedroom, 1 bathroom, air-conditioned unit that makes most other units feel like a dolls house? If you have ever wanted two large bedrooms with massive built-ins, a study/sunroom, a big dining area and a MASSIVE kitchen with more cupboard space than you could ever imagine . . . then look no further.

This 1st floor BLAH BLAH unit is ready for you to move in, located in a QUIET and handy position. Walk to Centro.
Low Body Corp. At $000,000 . . . be quick!

It was the headline which hooked them. Firstly, most 2 bedroom units are very small and a common phrase used for a small bedroom or place is - “you couldn’t even swing a cat in here”. This place, being huge, I used “Big Enough to swing an Elephant” as this conjures up a vivid picture in your mind as opposed to the limp - ‘Larger Than Life’ headline used by the agent.

Notice I painted the picture  . . . doing an apples to oranges comparision between her unit and all others being the size of a dolls house. The job of this advert, like any advert was to hook a prospect, this time a potential buyer into wanting an inspection.

There’s another valid point which you should take note of which is . . . the job of my advert. It was a lead generator to get an inspection booked in. YOU have to know exactly what it is you want your advertising to do. I know, you will say it’s to get a sale.

Wrong answer!!

Ultimately this is what you want. Unless you know the correct steps which lead to your sale, you are leaving too much
money on the table. This advert, was online and competing with all other units for sale in the area which means it had to stand out.

I also looked at all of the other adverts headlines. They were typical lame B.S. which proved yet again advertising
suicide is killing at least 98.7% of people in business.

YOU need to get one think planted firmly between your ears;Your advertising, in any marketing medium, either online or offline and I don’t give a stuff where you do it, what country you live in or market in, what language you speak or anything else for that matter - it will cost you the same whether you pull zero, one, 100 or 1,000 sales.

I want you to read the above statement again then write it out by hand and put in up in your office. That way you
will absorb the message.

NOTE: The words I used in the advert are copyright to me persoanlly and you are not authorized to plagurize my work. Anyone caught doing so will face legal action.

Kick butt - create sizzling sales copy.

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Tune in for tomorrows story of how I increased a customers conversion by 533% within 24 hours.

“Quote And Grow Rich - Inspiration Quotes From The Masters Of Success - Part One”

Here are some of Christopher Guerriero’s quotes that he sent to me:

“Our attitudes control our lives. Attitudes are a secert power working 24 hours a day, for good or bad. It is of paramount importance that we know how to harness and control this great force.” - Tom Blandi

“I believe life is constantly testing us for our level of commitment and life’s greatest rewards are reserved for those who demonstrate a never-ending commitment to act until they achieve. As simple as this may sound, it is still the common denominator separating those who live their dreams from those who live in regret.” - Anthony Robbins

“It’s the little things that you do that can make a big difference. What are you attempting to accomplish? What little thing can you do today that will make you more effective? You are probably only one step away from greatness.” - Bob Proctor

” It has been my experience that people who successfully fit a healthful-living program into their lives rank being fit right up there with oxygen.” - Christopher V. Guerriero

“Keep away from small people who try to belittle your ambitions. Small people always do that, but the really great people make you feel that you, too can become great.” - Mark Twain

“The secret to productive goal setting is in establishing clearly defined goals, writing them down and focusing on them several times a day with words, pictures and emotions as if we’ve already achieved them.” - Denis Waitley

“The secret to productive goal setting is in establishing clearly defined goals, writing them down and focusing on them several times a day with words, pictures and emotions as if we’ve already achieved them.” “When your desires are strong enough, you will appear to possess superhuman powers to achieve.” - Napoleon Hill

“When working on getting yourself to excercise or diet regularly, remember failure to is not an option! Failure is not an option when a parent is teaching a child to walk. Let’s make a commitment to each other: Failure is not an option when we’re striving to reach our health and fitness goals from this point on.” - Christopher Guerriero

“In essence, if we want to direct our lives, we must take control of our consistent actions. It’s not what we do once in a while that shapes our lives, but what we do consistently.” - Anthony Robbins

“The one without dreams is the one without wings.” - Muhammed Ali

“The state of your life is nothing more than a refelction of your state of mind.” - Dr. Wayne W. Dyer

” The power of the mind is infinite, while brawn is limited.” - Koichi Tohei

“You become what you think about.” - Earl Nightingale

” There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to possess it.” - Napoleon Hill

Crikey that’s some list of quotes to get rich on from Christopher . . . and that’s not even half of them. Keep checking back to my blog for ‘part 2′.

Warmly

Trevor ‘Toe Cracker’ Crook
PS. ‘Your mind works in pictures . . . start imagining what you desire in love, life, health and wealth right now while it’s fresh in your mind. Store those pictures as a mental movie in your mind, grab your favorite place and replay that movie everyday to yourself and remember, you are the lead in your own movie - make it a hollywood blockbuster!” - Trevor Crook

“Quote And Grow Rich - How To Use Quotes To Change YOUR Life”

Attached is a list of inspirational quotes that my friend and associate, Christoper Guerriero, author of Maximize Your Metabolism’ fame is contributing to my ‘Quote And Grow Rich’ book (co-authored with Dr. Stan Harris).

Firstly . . . here’s an article from Christopher’s book about how to use quotes to change your life:

“Select ten motivational quotes and display them throughout your home. This way your entire living area will be an automatic motivator for you each day. When you find quotes that truly inspire you, get them framed and get them
hung up. You might find it fun to write them yourself in calligraphy.

Or maybe you’ll print them out on your computer, in really big text-one big quote on an 8 1/2 x11 piece of paper. Then slide that into a really beautiful frame. You can put the most powerful quotes in the rooms where you spend the majority of your time. Your most motivating quote might end up near your bathroom mirror so that you see it before you start each and everyday. 

Just in case you don’t have enough time to look for the right quotes, I’ve included a number of my favorite quotes throughout (see other blog post “Quote And Grow Rich  - Inspirational Quotes From the masters of Success”) for you to start with. Nevertheless, keep your eyes open all the time for great sayings that speak directly to you.”

Toe Cracker here again. That’s some brilliant advice from Christopher. Make sure you read the other quotes he mentioned.

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Subscribe yourself to http://www.QuoteAndGrowRich.com and tell your friends too!

“It Takes Just 50 Milliseconds For Visitors To Your Website - To Decide If They Will Stay Or Banish You To That Dung Heap In Cyberspace, Visit Your Competitors Website And Buy From Them Instead Of YOU!”

I was scanning through my local paper last Saturday and the following headline jumped out at me. I have reproduced the entire newpaper article below;

“Net Success Comes In A Blink”

First impressions count, especially when you’ve only got 50 milliseconds. A Canadian researcher has found that Internet users take only a 20th of a second to decide if they like the look of a website. Dr. Gitte Lindgaard of Carleton University in Ottawa flashed websites for 50 milliseconds to particpants and asked then to rate them from best to worst.

First impressions count, especially when you’ve only got 50 milliseconds. A Canadian researcher has found that . Dr. Gitte Lindgaard of Carleton University in Ottawa flashed websites for 50 milliseconds to particpants and asked then to rate them from best to worst.After repeating the exercise a number of times, participants were allowed to examine the websites properly and rate them again. In both instances their findings were consistent. “My colleagues believed it would be impossible to really see anything in less than 500 milliseconds”, Ms Lindgaard said.

She said the findings would cause online businesses to give more thought to how important it was their websites were constructed properly.  - Patrick Watson, Courier Mail, Brisbane Australia.

Well my online entrepreneurial friend, if that doesn’t confirm what I have saying in my previous blog entries - nothing will.

I am offering 42 people, the chance to join my copywriting blueprint 10 x 1 hour teleseminars and then get the entire recordings shipped to them on CD - for just $97. If you are interested click the link below:
http://www.TrevorCrookLive.com/teleseminar.htm

Warmly

Trevor ‘Toe Cracker’ Crook

” 3 Legged Pink Elephant Seen At The Golden Globes . . .”

By now you’ve pictured a 3 legged pink elephant. It wasn’t at the Goldne Globes - it was actually sitting on the beach drinking pina coladas, as the sun goes down in the Bahamas. 

You are no doubt curious about what this has to do with advertising and marketing!

You are probably thinking that I’ve lost my marbles and you would be wrong!

It has everything to do with how you advertise and market your business, because your mind works in pictures.

Go on, tell me you only imagined a normal 4 legged grey elephant - instead of a 3 legged pink elephant sitting their sipping pina coladas.

I know that you can’t . . . which is main point to this blog entry.

Unless you are flat lining without a pulse . . . you can’t change the fact that you instantly get a picture, 100% of the time.  No exceptions.

Let’s see shall we . . .

- Imagine a red rose
- Imagine a Angelina Jolie pregnant
- Imagine taking a milk bath
- Imagine you have just won $30 Million in the lottery
- Imagine flying first class to Paris, sipping french champagne and eating lobster
- Imagine Sasha Cohen reading the sports segment on the Naked News

I challenge you to tell me you imagined something completely different!

So, how do you apply this knowledge to your advertising and marketing to get your cash register overflowing so much that you have the luxury of wiping your . . . . forehead with $20 bills on a blistering hot summers day?

To put it simply . . . you need to be descriptive in your advertising & marketing. Everything that you do . . . which includes the way you describe yourself and your business, will benefit hugely from creating a vivid picture in your prospects and your customers mind.

Here Are Some Examples:

You are at a party, and someone asks you what you do for a living. Let’s say you are a New York taxi driver.

If you are like 99.99% of people, you would say -”I’m a taxi driver”. This is a ’so what’, statement, one that is very boring, in fact it’s as exciting as watching wet paint dry.

Now . . . imagine for a second, what the response would be if YOU said - ‘I safely transported 100,000 people all over New York last year, driving in heavily congested traffic, getting my passengers safely to their destination in the shortest possible time . . . without an accident.’

Ask yourself this - ‘Which statement telegraphs exactly the benefits of what you do?’

More importantly, which taxi do you think you would jump into if you were given the choice?

What about all of those ‘beauty care products’. They don’t say to you . . . buy me because I’m a jar of gunk to put onto your face.

No!

They sell all of the emotions of staying beautiful, looking younger etc. They are selling you on emotions, on things that you want to hear.

If they said - “Buy this jar of gunk to hide your wrinkles, crows feet & acne scars, so that you stop looking a dried up old prune” . . . they wouldn’t sell too many.

I could go on for hours with examples.

The point is that I want you to telegraph the benefits of what you do in everything that you do. You want your prospects & customers to say to themselves . . . ‘WOW! . . . how do you do that?’

To really put this into perspective . . . imagine you are a man (this works best from a man’s point of view) and you are going to take your loved one (wife/lover etc) away for the most romantic weekend of their life and you say or write this;

“. . . There will be rose petals on the bed when you open the door, chilled wine and the finest chocolates beside the bed, the room will be lit with candles, massages and facials booked, plus I’ve booked the most secluded seat at the best restaurant in town for our romantic candlelit dinner.”

Good now that you’ve pictured this . . . how romantic do you think the weekend would be?

As the ‘man’ in the story, you would be so confident of getting ‘dessert’ when he got back to the hotel room - you be willing to place bet’s on it.

Am I right?

How far do you think you’d go if you said this to your wife/lover.

“Go and pack your bag for a weekend you will never forget . . . inside a hotel, staring at the ceiling fan as it goes round and round - by the way do we need 24 or 48 condoms?”

Well . . . I think you’d have almost no chance.

The end result may be the same if you go, but the benefits & emotion are described vividly in the first story and clearly lacking in the second version.

My challenge to you is this . . . go and grab your business card, read it and ask yourself honestly if there are any compelling reasons to do business with you (ie. benefits) or is it just plain boring, listing your products and features, with your business name right at the top with a frilly, fancy, cutesy logo?

If it’s just plain boring . . . you and your marketing have a serious problem . . . that needs fixing now!

I also want you to think about how you answer people when they ask you - ‘What do you do?’

Now that you’ve thought about it . . . write it down on a piece of paper. Good, you can see how boring it is, can’t you?

Taking the examples above . . . I want you take your job/position title or the title of your business & start writing down a rip snorting, benefit driven statement that compels people to say . . .

‘WOW! How do you do that?’ or ‘Where do I get one of those today?’

You may think this is silly . . . but until your marketing improves to the point where you capture your prospects attention like a giant gaff hook rips into the side of a shark . . . you are leaving so much money on the table it’s not funny.

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Imagine you just doubled your bottom line profits by applying my kick butt advertising strategies. Feels good doesn’t it?
PPS. I created a yellow page advert for a customer recently who does household services and they told me they have been in business since 1995 and I said - ‘who cares?’.

After some questions (I sometimes feel like I am a vetenarian with my hand shoved fair up a cow, prodding and probing to extract what I need to create sizzling sales copy) . . . I asked them how many actual services they had carried out over that time. Ten minutes later, I got a call - they had carried out 884,000 services in the last 12 months alone with a 97% satisfaction rate and their customers kept coming back for more household cleaning etc. 

You tell me . . . if you were looking to get your home cleaned - do you give a stuff if they have been in business since 1995 or would you be more interested in knowing they had cleaned 884,000 homes with 97% of their customers being very happy?

‘3 Year Old Negotiates Better Than Donald Trump . . .”

My three year old son Oliver, I swear, has been “here” before in another life - because he is 3 going on 30! In fact his negotiation skills would will rival the one and only Donald Trump!

In fact I think he would go close to winning Trump’s Apprentice show easily!

A big statement I know . . . but he would hold his own amongst the pretenders (oops . . . I mean contenders on Trumps show)!

You may be wondering what Oliver has to do with marketing & negotiation . . . and that’s a fair question.

What I can tell you is this . . . if more business owners acted like a 3 year old when it comes to applying marketing & negotiation skills in their own business - they would have a more profitable business with exceptional cash flow to boot!

Why?

Very simply, most 3 years olds ask a bucket load of questions and they continue to ask . . . until they get the answer they want.

To them . . . NO is negotiable. . . and they are always asking why, Why, Why? until they annoy the crap out of you so much - that you either give in or they get the answer they were looking for . . . or they get that toy that they just have to have today. Don’t forget they can scam “Granny” too for just about anything and they know it.

They don’t stop!

Now . . . I’m sure you can relate to this, even if you do not have children.

What I want you to understand is this. Children in general, tell you exactly what they want. YES . . . What’s In It For Me.(W.I.I.F.M.)

They do it every time. They tune into their favorite radio station and NEVER tune out.

They don’t pussy foot around, in fact they’ll even push you to the point where they risk getting such a sore butt - that even if they sat their bum on an iceberg for a week, they wouldn’t get any relief!

I want you to think of your own situation, one where you asked a question, got an answer and you were not satisfied with with that answer.

Did you just accept it or did you ask again and again until you got the answer you were looking for? Let’s relate this scenario to a selling situation.

You have a hot prospect, who’s been through your entire “selling process”.

I don’t give two hoots if it’s a mail order prospect, face to face, business to business, business to consumer, a retail business, on the telephone . . . or the internet.

When it comes time for the sale . . . they say no, giving you some pathetic excuse for not buying.

What do you do?

Do you just accept their answer?

I can tell you that most business owners do just accept these lame answers . . . prefering to act like some scared kitten who’s been cornered by a hungry pit bull . . . one that hasn’t eaten for a few days.

The end result is that you’ve just missed out on a golden opportunity (unlike the pit bull who’s licking his chops) and a chance to put cash in the bank, get a new customer, look after that customer, get repeat business and get referrals.

How much has that “NO” cost you?

Now . . . what if you bothered asking “why, why, why? like a pain in the bum 3 year old . . . until you found out their ONE & ONLY reason for not buying.

No! I’m not saying be a pushy salesperson. There are too many ‘knobbers’ out there doing that and you don’t need to be one!

Being pushy might get you a few sales initially . . . but it won’t get you too far in the long run.

Do you think, that if you were able to find out the ONE & ONLY reason why your prospects say “NO” . . . that you would be able to turn those “NO” answers into sales?

I’ll give you the answer . . . YES you will get more sales!

Here’s Why . . .

Being able to get to your prospects ONE & ONLY objection,their one & only reason for not giving you any $$$$ . . . PUTS you in a very powerful position.

YOU now know what you are playing with. YOU can then make an offer that not only overcomes your prospects ONE & ONLY Fear(their objection) . . . but you also get a happy customer who has eagerly parted with their hard earned cash.

Think about how many genuine prospects say “NO” in your business. I’m not talking about tire-kickers. We all get those type of people. Let’s say that for every 10 genuine “NO” prospects . . . you found out their ONE & ONLY reason for not buying.

How many do think you could convert to happy customers?

What if could convert 2 or 3? What would that do to your business? Some business owners would double or triple their Gross Sales & their actual bottom line profits would go bananas!

Now I don’t know your figures so you’ll have to do the math yourself . . . but I’ll bet that you would be pretty excited about turning more prospects into paying customers.

The important point to remember is this.

When you turn no prospects into customers . . . your sales increase but your fixed overheads (your Operating Expenses) rarely increase because you already had to pay them anyway.

Which means any actual profit from these sales goes straight to your bottom line profits.

You may recall me telling you recently about how I turned a “NO” into “YES”. After finding out my prospects ONE & ONLY Objection . . . I said something like this -

“So what you’re telling me Mr. Prospect is that if I satisfy your (his reason) and put your mind at ease . . . that you will proceed?”

To that he replied . . . “YES!”

The result was a happy customer who was worth $4,000 to me for the first sale. There is potential to now do a website & other work . . . another $5,000 to $7,000.

The best part is . . . this is the result from converting just one ‘no’ to a ‘yes’.

. . . Imagine if I’d just accepted the “NO” decision.

I’ve been fine tuning this area of my business and studying some truly fantastic information . . . and it’s something you should look at too as it’s rates as one of the best investments I have made for a paltry $47.

To find out more click here; http://www.trevorcrookkickasscopyclinic.com/llms

You may have already been to this website and looked at it. Looking at it though is about as usless as hair gel to a bald man - you won’t get you the skills that you need to close more sales. Go and look at what it is and study every single word. You will regret if you don’t.

I don’t recommend things for the sake of it. I do it to help your business, however, the question remains . . . “Do you want to help yourself?”

If you do . . . then go to: http://www.trevorcrookkickasscopyclinic.com/llms now!

I’ve got to go and play “Thomas The Tank” trains with Oliver now . . . so until next time!

Warmly

Trevor ‘Toe Cracker’ Crook
PS. Procrastination = Poverty!
PPS. Marketing & Innovation = Profits!
PPPS. Oliver is now 5 and nothings changed in business or the way children use powerful negotiation skills.

“Modern Day Napoleon Hill Does What The ‘Think And Grow Rich’ Author Could NEVER Do . . .”

I first heard about this modern day Napoleon Hill when we were both guests on Wil Cason’s 24 Hour Motivation Teleseminar on New Years day.

What made him stand out like a lighthouse beacon was the fact that he wasn’t simply taking a version of ‘Think And Grow Rich’ book that’s in the public domain and putting his own name to it.

NO . . . far from it. He’s doing exactly what Napoleon Hill did when Andrew Carnegie sponsored him in front of the titans of industry and some of the world’s greatest leaders of the day and it will take him to the year 2011 to complete his amazing project - with one major difference.

Think and Grow Rich has been an influence for more millionaires and even some billionaires than any other book in history and by the time 2011 is over and Ridley completes his project - I strongly believe people will be talking Ridley Goldsborough in the same vain . . . and for many decades to follow after that long after the ‘Toe Cracker’ is pushing up daisies from his coffin.

Rather than me tell you about it, I have copied what Ridley sent to me in an article.

HERE’S WHAT HE HAD TO SAY . . .

After a series of unique life lessons, I approached the most successful person I knew with a proposition. I asked the gentleman to open up his Rolodex and sponsor me to interview his mega-wealthy friends on the principles of abundance and prosperity.

At first, the gentleman was very hesitant. He had difficulty understanding why anyone would want to sit down with a camera in their face and share their knowledge and wisdom.

I told him about Napoleon Hill 100 years ago and his bestselling book Think and Grow Rich, I explained that in essence, I wanted to repeat the same process with one unique twist: I wanted to shoot each interview on film, so that everyone who wanted to, could find out exactly what these super-successful people knew.

Could this be the sequel to Think and Grow Rich?

Finally, the gentleman agreed. He began to make phone calls and discovered that most of his friends would gladly give up an hour to a young, aspiring writer, a sort of payback to the world that had so richly rewarded their learning.

The gentleman imposed one condition: to only interview those individuals who started with nothing, who had mastered the lessons on prosperity for themselves.

Who better to learn from than those who completely figured it out from scratch?

Of course, I agreed to the condition.

Are you ready to unlock total prosperity and abundance from within your life, to say goodbye forever to scarcity and lack, to find a long-term, fabulous relationship, get back your youthful vitality and take complete control over your financial future? Good, because the secrets of the super-prosperous are about to be YOURS!

The project is called Modest To Millions because each of the participants came from a modest background and went on to attain extraordinary wealth. By filming each interview, we capture not only the words and the lessons, but the emotion behind those words and the essence of each individual.

You get to SEE FOR YOURSELF and absorb for yourself exactly what these super-prosperous people said are the keys to total success. It doesn’t matter whether you’re looking to become financially rich like they did, or to find wealth in your relationships. The principles are the same.

In case you didn’t pick up on this, here’s a key point: the fact that each of these individuals started with nothing and went on to super-prosperity means only one thing:

IT CAN HAPPEN TO YOU! WE’RE SO CONFIDENT, WE’LL SEND YOU THE PROGRAM FOR FREE!

Yes, I deserve to know the secrets of the super-prosperous www.modesttomillions.com/tc

Imagine that you could have sat down with Napoleon Hill when he interviewed Henry Ford? What might you have learned?

Imagine that you shared the dinner table with Thomas Edison? Would that have opened up your mind just a little?
Of course it would.

Guess what? NOW, YOU CAN! Modest To Millions puts YOU in the offices, living rooms and back porches of the worlds most successful people.

You witness the entire interview for yourself. You take away what YOU need, not what someone else thinks is important.

Notice this remarkable difference.

Even with Napoleon Hill’s bestseller Think and Grow Rich, you never truly heard what Henry Ford or Thomas Edison said.

You only read or listened on audio to Napoleon Hills recollection or interpretation of what they said.

With Modest To Millions you get exactly what they said, how they said it, what inferences they made - EVERYTHING.

You get THE REAL DEAL, unabridged, unbiased, unchanged, the straight scoop, directly from the super-rich.

Don’t YOU Deserve to Be Prosperous…

Whether you seek abundance in love and relationships, abundance in health financial abundance, you are about to learn the secrets of the super-prosperous and how YOU can get what they have.

I can’t believe I spent so many years, most of my life, in a scarcity mentality. When I look back, it’s no wonder my relationships didn’t last and I always hated my work. I now have the job of my dreams and I think I found the girl, too.- Jefferson Ewing, White Plains, New York.

It’s finally 2006. You made it, congratulations! You’ve probably written down your New Year’s resolutions or at least thought about them. At the top of the list, same as last year, sit three words:

Make more money! Unfortunately, here’s some very bad news:

IT’S IMPOSSIBLE!

It’s impossible to make any more money doing the same things you did last year. It’s impossible to make another penny with exactly the same skill set. It’s impossible to expect any difference in last year’s tired results unless you do something different. It’s flat out impossible.

Oh sure, you could get a job stocking inventory at a late-night grocery store or pickup a part-time weekend gig at the mall. That might cover an extra car payment. So what? It will never lead to any amount of financial freedom and the same three words will top the list again next year.

Are you ready once and for all to put an end to poverty, scarcity and lack of money?

You can’t put in enough hours, work that much harder or moonlight enough other jobs to ever accumulate any wealth. It’s simply not going to happen. What you can do is seek out new information, new systems, a new mindset and basically discover a completely new way to approach prosperity and wealth. You need to know how to think like the rich do.

The problem for most of us is that we’ve been taught to be poor. That’s right we don’t know anything different. We’ve been taught to invest in bad relationships, to indulge in bad food, to live only for today and ignore the future. From a financial perspective, it’s even worse.

We’ve been taught to run up our credit cards, to buy items that go down in value the minute we buy them, to borrow against our assets and to mortgage our futures. It’s no wonder we’re so often flat broke emotionally and financially.

This has to change.

“I wrote the book on ‘bad to worse.” When I thought things couldn’t go any farther South a new road opened up-and I kept going. It took me a while to admit that the problem was me, but once I did, with the help I got, I turned it around. I’ve been headed North ever since and grinning the whole way.” - Chris Fairfield, Tucson, Arizona

Isn’t it time you took advantage of the secrets of the mega-rich?

Why are people forced to declare bankruptcy?
Why does the money run out before the month?
Why do we jump from bad relationship to bad relationship, promising ourselves that this time it will be different only to find the exact same problems dressed in different clothes?

Why?

Because until we learn to be prosperous, we will manifest only what we currently know scarcity, poverty and lack of money - that’s why.

Here’s the good news:

You Already Have Everything You Need To Be Wildly ProsperousAllow Me To Unlock And Unleash Your Prosperity.

I’m Ridgely Goldsborough and I am no different than anyone else. For years I floundered from venture to venture and from relationship to relationship, never satisfied, with a never-ending empty feeling and flat out broke–broke emotionally, broke financially, broke spiritually. I could never seem to get anything right.

I was riding my mountain bike one day when I had a foolish accident. I tried to go over a jump to show off in front of my brothers who were riding with me. I ended up soaring over the handlebars and landing on my shoulder that immediately snapped. As I sat on the ground in complete shock, I had an extremely painful revelation, one that came with a difficult personal admission:

Wow, Ridge, you’ve really hit rock bottom now. You’re broke financially, you’re broke emotionally and now you’ve broken yourself physically as well.

Are YOU ready for a major change? Are YOU ready to chart your own course, manifest abundance in all areas, on your terms, starting RIGHT NOW?

Fortunately, I was smart enough to realize that whatever I was doing wasn’t working and that I needed a new plan, a new direction and some new teachers to show me a better way. I went on a quest, a search to understand the principles of long-term prosperity and abundance, concepts that had been sadly missing from my life. I decided that the best place to find these principles would be straight from the source.

Let me ask you a few questions:

If you wanted to learn to play golf, wouldn’t you want to take a lesson from Tiger Woods?
If you wanted to play basketball, wouldn’t you like to get some pointers from Michael Jordan?
If you wanted beauty tips, wouldn’t it make sense to get them from Miss America?

Of course it would and that’s exactly what I did.

“When I watched the first DVD, I was mesmerized. It’s no wonder these people have so much more. They think differently. But now I know how they think.” - Gina Thompson, Fredericksburg, Virginia

“Within 15 minutes of watching the first DVD, I knew I wanted every single volume. I want what they have and if they are willing to tell me how to get it, I’m in.” - Richard Mitchell, Glen Burnie, Maryland

I’m sick of poverty and lack of money. Enroll me in the program now!
www.modesttomillions.com/tc
Learn how family values play such an important role and how you can take advantage of those, regardless of your own family background.

Learn how crucial it is to maintain your health, and how the world’s busiest people find a way to make it a priority.

Understand perhaps for the first time that prosperity has nothing to do with working to make money and everything to do with making money work for you.

Learn the difference between earning money and growing and accumulating it, a critical ingredient in true prosperity.

I am so determined to eradicate poverty and lack from your life and this planet, that I asked my team to put together an almost unbelievable offer called The Prosperity Package. They came through in flying colors. Here’s what you will receive:

Volume I of the Modest To Millions series featuring Aaron Young, entrepreneur and art dealer to the super-wealthy, both on DVD and CD.

Volume II of the Modest To Millions series, featuring Steven Fader, an automotive dealership aggregator who basically doubles his company every two years, both on DVD and CD.

Volume III of the Modest To Millions series featuring Eric Becker, real estate developer and venture capitalist, who shares his secret to success, The Perfect Day, both on DVD and CD.

Skinny, Happy and Rich, Ridgely’s very first book on prosperity, a step-by-step process on how to make dreams come true, according to the lessons he has learned.

A bonus package of other Prosperity Products that changes every day, more CDs, video presentations, prosperity tools and much more.

THESE TOOLS REPRESENT OVER 4 HOURS OF VIDEO, 4 HOURS OF AUDIO AND 400 PAGES IN WRITTEN FORM, ALL DESIGNED TO GIVE YOU THE SECRETS OF THE MEGA-SUCCESSFUL!

Rush me my Prosperity Package immediately—I can’t wait! www.modesttomillions.com/tc
“I didn’t think I cared about money until I saw the interview on the Pursuit of Excellence. I realized that when I pretended not to care, it was because I didn’t believe I could be prosperous myself. I now know I was wrong and I know I can have it all.” - Katherine Lansing, Temecula, California

But wait, I am too passionate to let you say no to this unbelievable product. To make sure that you click on the link and order your Prosperity Package, here’s what else we will throw in:

The Money Talks newsletter that will show up on your email every single month with concise lessons on success and wealth accumulation, for an entire year, a $119.40 value.

Money Clips, the video excerpts from the interviews of the super-prosperous, each month in your Money Talks newsletter.

Click here to watch a sample video clip of one of these amazing interviews.
www.modesttomillions.com/tc

Prosperity Reports, the summarized and condensed lessons from each of the interviews, containing additional material from before and after the cameras started rolling, unique quirks and insights into the world of the mega-successful, for an entire year, a $239.40 value.

Invitations to FREE Prosperity Teleconferences with Special Guest Speakers who will share their success secrets with all of us.

FREE membership in The Wealth Accumulation Club, with all of its privileges, including advanced seminar offers, early releases of new products, autographed prosperity books and much more.

There has never been a product that offered you direct access to the world’s most prosperous people.

THE PROSPERITY PACKAGE REPRESENTS A TOTAL VALUE OF WELL OVER $500 WITHOUT THE EXTRA BONUS GIFTS, COSTS ONLY $99 AND YOU CAN GET IT *FREE* FOR 30 DAYS!

You’re right. I want the secrets of the mega-successful for myself AND I want them IMMEDIATELY.

My team then put me to the ultimate test: would we be willing to ABSOLUTELY GUARANTEE this product, to offer an unconditional, trial period for 30 days, to allow you to find out for yourself just how good it is and if you don’t agree, you can send it back and never be charged a penny for the product?

I answered immediately: OF COURSE, WE WILL! And not only that, I’ll throw in my own CD The Power Of Belief! until we run out!

Guys and gals, I can’t do any better than that. It’s time to make prosperity yours once and for all. We’ll do our best to follow Napoleon Hill’s footsteps and bring you the lessons! Regardless of how you define abundance, you might want to ask yourself whether you could enjoy the same level of success as many of Napoleon’s students, like Charles Schwab and many others! I strongly urge you to order your Prosperity Package right away and wish you an abundant journey on your way to success!

By the way, I am personally following the advice given by these ultra-prosperous individuals and accumulating wealth faster that I could have ever imagined. I will share everything I’ve learned with you. Let’s make it happen together!

Prosperously Yours

Ridgely Goldsborough
P.S. The Prosperity Package is like a gift that keeps on giving, for years and years! Reward yourself and order yours today. You deserve it! Go on over to:
www.ModestToMillions.com.tc

P.P.S. Remember that the first group of orders will also receive an extra bonus, The Power Of Belief! CD. It’s yet another piece of the prosperity puzzle, so get your order in right away.

P.P.P.S. Since I already removed the risk for you with the free 30-day offer, take a chance on YOU and get the secrets to prosperity for yourself. You have nothing to lose and everything to gain!

Quote And Grow Rich - “The Man In The Glass”

Todays ‘Quote and Grow Rich’ from Dale Wimborw 8-95-1954 is priceless - yet so powerful and it will have you digging for your inner self.

“When you get what you want in your struggle for self
And the world makes you king for a day,
Just go to a mirror and look at yourself,
And see what that man has to say.

For it isn’t your father or mother or wife,
Who judgment upon you must pass;
The fellow whose verdict counts most in your life
Is the one starring back from the glass.

He’s the fellow to please, never mind all the rest.
For he’s with you clear up to the end,
And you’ve passed the most dangerous, difficult test
If the man in the glass is your friend.

You may fool the whole world down the pathway of years.
And get pats on the back as you pass,
But your final reward will be the heartaches and tears
If you’ve cheated the man in the glass.”

I urge you to go straight to the nearest mirror, check the reflection and tell me what you see looking back at you. DO NOT cheat yourself here.

Quote and grow rich - because YOU deserve it!

Warmly

Trevor ‘Toe Cracker’ Crook and Dr. Stan ‘Breakthrough’ Harris
Authors of www.QuoteAndGrowRich.com

“Lindsay Lohan, Wedding Crashers’ Isla Fisher and Emily Stern Need The Pill”

Being new to blogging and after putting up a few posts, I feel as though I have progressed from my ‘blog training wheels’ to a more advanced level, although I doubt my ‘driving skills’ would win me a guest appearance at this years Detroit Auto Show.

This blog entry has a hidden strategy, one that I hope to achieve. Rather than tell you what that is - I would like you to guess. Feel free to post your thoughts.

Here’s the one and only clue I will give you;

What is the Pill, which has nothing to do with being a cure for the bird flu, that Texas Longhorns star, Vince Young, Emily Stern (Howard Sterns daughter), Marcus Vick, Lindsay Lohan, Wedding Crashers Star, Isla Fisher . . . heck even Lou Rawls and Nickelodean Star Drake Bell, would want to get their hands on in a flash - if only they knew it existed?

I am even guessing that Martin luther King would take it too if he were alive today!

Stay tuned for the answer in due course . . .

Is your head spinning yet - like you have just finished a tango session from dancing with the stars, wondering what my strategy could be?

Stay tuned for the answer in due course . . .

I will however, reveal something to you that is so potent - the car manufacturers at this years Detroit Auto Show won’t like me exposing.

WHY?

Because it gives you increased fuel economy and slashes your fuel prices.

The best part is - it’s as easy as popping a pill!

If you have ever wanted to get your gasoline (or diesel) for $1.50 to $1.75 per gallon and tap into the oil companies’ profits, and make some money, maybe some serious money, then this may be the most important message you ever read and one that your family and friends will be begging you to tell them about.

Don’t take my word for it - check it out for yourself: http://imnosey.com/ep

Warmly

Trevor ‘Toe Cracker’ Crook
PS. CES! which means Count Every Saving In Life. Go and increase gas mileage today at http://imnosey.com/ep You’ll be very glad you did.

“How To Write A Sizzling Headline That Grabs Your Prospects By The Throat And Rips Into Them Like A Gaff Hook Ripping Into A Shark”

It’s a proven fact that before you can truly write a headline with a hook, and I’m not talking about some ’size 2 hook’ that wouldn’t catch a tadpole . . . I’m talking about a gaff hook ripping into the side of your prospects neck - like a shark getting hooked on the deck of a fishing boat . . . you first have to know what the offer is.

Without knowing your offer . . . your headline will suffer and so will your cash flow.

The difference between a good headline and a pathetic headline is the difference between Success and Failure in advertising.

That’s what a headline is.

The headline is the most important thing and the first thing your prospect see when he or she looks at your advertisement . . . or website sales copy.

It’s an Advertisement for your Advertisement.

The ONLY purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader’s attention and it must pull them into your ad.

Your headline’s job is to hook your reader into to wanting to find out more.

I don’t give a toss how good your product or service is or how good your advertising copy is . . . if your headline sucks, your ad or sales letter won’t get read.

Here’s what 2 legendary copywriters had to say about the importance of good headlines:

“Advice to copywriters: When you are assigned to write an ad, write a lot of headlines first. Spend hours writing headlines . . . or days if necessary. If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.” – John Caples

“On the average, five times as many people read the headline as read the body copy. If you haven’t done some selling in your headline, you have wasted 80% of your money. The wickedest of all sins is to run an advertisement without a headline.”   – David Olgilvy

All advertisements should have a headline.

There are many rules that you should follow when creating headlines as well as the different types you can use, proven words to use in headlines and how YOU can create your own killer headlines.

12 Rules to Follow When Creating Sizzling Headlines:

RULE  #1:

Your headline must appeal to your readers self interest. Tune them into to everybody’s favourite radio station . . . ‘WIIFM’ which stands for What’s In It For Me? YOUR headline should answer this critical question.

RULE  #2:

Your headline must reach out to your prospect, grab them by the throat . . . and shake ‘em as though you are saying – Hey!!! I’m talking to YOU!”

RULE  #3:

Your headline must deliver a clear and understandable message. If you headline doesn’t make a complete and compelling statement you will fail to get the rest of your copy read.

RULE  # 4:

If you have news, such as a new product, be sure to get that news into your headline in a big way.

RULE  #5:

DON’T try and be cute or clever. These types of headlines are a waste of money as they will NOT get read.

RULE # 6:

Include the words ‘quick’ and ‘easy’ if it fits with what you are trying to communicate.

RULE #7:

Be specific in your headlines and not use generalities. For example, “Stops You Smoking In 3 Days” is a much better headline than “Stop Smoking Fast”. Specifics are believable.

RULE  #8:

Always test at least 2 headlines against each other to see which one pulls best. This is called an A/B split test.
For example, lets say you wanted to send out 10,000 letters to your customers. Traditionally you would send them all out at once, using letter ‘A’ and wait for your responses . . . if you get any at all.

Instead, this time you follow my advice and just send out a test of 1,000 letters to your prospects/customers.

You send out 500 of letter ‘A’ and 500 of letter ‘B’ instead of what you would normally do. The body copy of each letter is identical, it’s just the headline that’s changed. 

Your responses come in and 7 people responded to ‘letter A’ and 21 people responded to ‘letter B’. You now know that 300% more people responded to ‘letter B’ and you can safely send out the other 9,000 letters - all because you decided to test and measure.

Ask yourself this question: “Did it cost anymore to test the headline that increased the response/sales by a whopping 300%?”

NO it didn’t. Imagine what you could do for your business sales and profits by simply following this rule alone. Remember, you are not your customer and if you ASSUME (we all know what assume means) you know what emotional trigger is needed in your advertising and marketing, particularly in your headlines to get them to respond - you will continue to leave money on the table. It’s your job to test, measure and find out.

Advertising costs the same whether it pulls zero sales, one sale, 100 sales or more. WHY? because you are simply buying space and it’s up to you to make it pull like crazy, otherwise your money making abilities will be handicapped.

RULE # 9:

Use Upper & Lower Case letters for your headlines. This is much easier to read than all CAPITALS.

RULE # 10:

Use “quotation marks” around headlines as it has been long proven to increase readership.

RULE # 11:

Write at least  50 headlines . . . by hand. Don’t be lazy and don’t do them on your computer or laptop as you won’t learn too much this way.

RULE #12:

The single most critical job of your headline is to: get your next sentence read! Nothing more. Then the next sentences job is to get the next sentence read. If you have 153 sentences in your sales letter, the job of your copy is to get each sentence read.

if you bore your prospects/readers or listeners (if they are listening to a radio/tv advert) for even one second, you’ve lost them. On your website, it’s so easy for them to click off and NEVER return.

There is so much more to reveal on headlines and this should get you started. My copwriting clinic and my Judgment Day Home Study course goes into headlines in full detail. See Helpful Products on the right hand side.

Kick butt - write your own sizzling sales copy.

Warmly
Trevor ‘Toe Cracker’ Crook
www.TrevorCrookLive.com
PS. People have increased their responses by 1700% or more - just by testing headlines.

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