Top

Persuasive Writing

The Italian Feast and Your Success

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more

If you know anything about Italians they know how to cook great pasta, pizzas plus they also know how to have a feast at lunch and dinner.A couple of years ago, I went to stay with friends in Italy for a few months. I arrived on a Friday and what happened over the weekend will forever stay in my mind.

On the Saturday night, we jumped in Pietro’s car with his family and drove the short distance to his brother’s house.

All of the family were there, the brothers, their wives, Nonna, Nonno, all of the kids and grand kids plus my mate’s daughter invited 4 of her friends.

When I walked into dining room, there was a huge table, which seated 20 people plus there was a smaller one for the kids.

When it was time to eat, the table was loaded with delicious Italian food. Various pastas, anti-pastas, breads, cheeses, as well as fried rice, spicy chicken and an array of Asian cuisine plus more vino then you could ever imagine. Read the story »

November 18, 2009 | Read the story »

Picture Words

The Richest Person in The World Lives in Happy Valley

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more

The richest person in all the world lives in Happy Valley.

This person is rich in values which endure, in things he cannot lose - things which provide them with contentment, sound health, please of mind and harmony within their soul.

The Happy Valley Person’s Success Creed:

Here is the inventory of the richest person’s riches and how they were acquired: Read the story »

March 25, 2009 | Read the story »

Tested Sentences

Don’t Ask If – Ask Which . . . How to Turn a NO Into a YES!

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more

Don’t Ask If – Ask Which!

(Wheelerpoint 4)

You can catch more fish with hooks than with crow bars.

The main problem is business though is this . . . at least 96.7% of people use crowbars to try and catch their fish (new customers) instead of using the correct hook combined with the right bait.

By “DON’T ASK IF – ASK WHICH” I mean you should always frame your words (especially at the close) so you can give your prospect a choice between something and something, never between SOMETHING and NOTHING. Read the story »

September 5, 2008 | Read the story »

Rare Advertising

3 Basic Buying Motives . . . the XYZ Formula

ImageChef.com - Custom comment codes for MySpace, Hi5, Friendster and more

The HEART is closer to your customer’s pocketbook (their purse, wallet, cash and or credit card) than is his or her  BRAIN!

YOUR ‘Selling Words’ are mightier than YOUR price tag.

Basically we are all alike and respond to the same buying urges, and the same emotions which sold customers from when the caveman first grunted . . . still sell today.

It doesn’t take much persuasion to sell a person when you direct your Tested Selling Sentences’ at their basic buying motives, which are, Read the story »

October 19, 2009 |

Bottom