Featured Article
How To Get Great Testimonials Which Will Increase Your Sales
Testimonials have two main purposes for you to keep in mind:
ONE:
They make your prospects less nervous about buying from you because he sees that people like him have used your product or service with success.
In a testimonial, a third-party is endorsing your product or service in their own words. This “endorsement” is much more credible and convincing than you praising your own product!
TWO:
They get your prospects excited about buying your product or service because you use specific benefits in your testimonials.
You need to get more testimonials as they establish your credibility. Read the story »
Discover What The D.E.A. Can Teach You About Marketing
Yes, you read it right. The Drug Enforcement Agency can teach you several aspects about marketing which can increase your sales overnight.
No, I am not on crack as I write this.
Recently, one lazy Sunday afternoon, I was lying on the couch watching the D.E.A. reality TV show. As the D.E.A. officers do their stakeouts and drug busts . . . to my amazement I witnessed first hand several critical marketing strategies being applied once the drug busts were made.
These same critical marketing strategies are the sames ones Read the story »
8 Different Types Of Headlines Which Sell
Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy.
1. The News Headline:If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: Read the story »
Persuasive Writing
Spelling Sux: 5 Myths About Spelling Revealed 
Too many people get their panties in a wad over their blog article, website copy, letters and emails being grammatically correct and without one spelling mistake.
BE WARNED:
This article will offend some people . . . it’s meant to.
Blatant typos can and should be avoided due to having tools such as a spell checker however, even this is not 100% fool proof. I must admit, I am guilty of not running the Spell checker and having sales copy and email copy with errors and I do not give a toss to be honest.
Author’s manuscripts some times go through 10 different proof readers Read the story »
Picture Words
Outwit, Outsmart, Out-Word Your Competition . . . We Need to Talk 
We need to talk - for free. There are 100 x 20 minute, one on one mentoring session with me for FREE. Value: $500.
More about this in a minute.
It seems my last message rattled a few cages and I am glad to know you are an action taker and still here.
A few people still seemed confused about some aspects of what they received, especially about what a mini makeover of their website really involves.
Yes, I do want to give your copy a makeover so you too can get better results and I am prepared to do so at 90% off.
Outwit, Outsmart, Out-Word
You may not realize the fact you are playing your own game of survivor where you must outwit, outsmart and out-word your competition to succeed. Read the story »
Tested Sentences
It’s Only Words - B.S. 
The wrong words or the right words will determine how many leads and how many sales you get. Too many people stick their head in the sand like an ostrich being too darn ignorant to doing what ever it takes to ensure every single word strings together like one continuous bead of salesmanship in print either online or off-line.
After all, it’s oh so easy to say, yes it’s good enough. Sorry, but with such a B.S. attitude no wonder people struggle to make sales.
I want you to ask yourself this question as you read this and then again later, standing in front of your mirror, so you can look yourself in your own eyes to get the honest truth. Read the story »
Rare Advertising
“8 Little Words Which Saved Business Profits” 
Amazingly, people constantly get blown away by the fact it can take just one or 2 possible minor changes to the words which you use, in any part of your life - to get a major change in your results. The sooner people get this idea super-glued into their brains . . . the better their advertising and marketing will be . . . and the more sales and profits they will enjoy for their business.
I was reading through ‘Long Lost Advertising Secrets’ when I came across a story worth quoting to you.
How a hotel stopped its guest’s practice of removing pictures from the walls of rooms - saving its profits. Read the story »
