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Persuasive Writing

The Richest Person in The World Lives in Happy Valley

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The richest person in all the world lives in Happy Valley.

This person is rich in values which endure, in things he cannot lose - things which provide them with contentment, sound health, please of mind and harmony within their soul.

The Happy Valley Person’s Success Creed:

Here is the inventory of the richest person’s riches and how they were acquired: Read the story »

October 25, 2008 | Read the story »

Picture Words

Long Before Women Burned Their Bras: 19 Women’s Wisdom Quotes

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Women throughout history have played their part in shaping the world as you know it today.

Long before women started protesting and burning their bras - they proved women’s wisdom regarding success works for both women and men.

Below are 19 powerful quotes which truly do give you something to think about.

Women’s Wisdom Quote 1:

“The possible’s slow fuse is lit by the imagination.”
- Emily Dickenson (1830 -1886) - American Poet Read the story »

October 23, 2008 | Read the story »

Tested Sentences

Don’t Ask If – Ask Which . . . How to Turn a NO Into a YES!

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Don’t Ask If – Ask Which!

(Wheelerpoint 4)

You can catch more fish with hooks than with crow bars.

The main problem is business though is this . . . at least 96.7% of people use crowbars to try and catch their fish (new customers) instead of using the correct hook combined with the right bait.

By “DON’T ASK IF – ASK WHICH” I mean you should always frame your words (especially at the close) so you can give your prospect a choice between something and something, never between SOMETHING and NOTHING. Read the story »

September 5, 2008 | Read the story »

Rare Advertising

3 Basic Buying Motives . . . the XYZ Formula

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The HEART is closer to your customer’s pocketbook (their purse, wallet, cash and or credit card) than is his or her  BRAIN!

YOUR ‘Selling Words’ are mightier than YOUR price tag.

Basically we are all alike and respond to the same buying urges, and the same emotions which sold customers from when the caveman first grunted . . . still sell today.

It doesn’t take much persuasion to sell a person when you direct your Tested Selling Sentences’ at their basic buying motives, which are, Read the story »

October 2, 2008 |

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