Featured Article
Cheech and Chong’s Headline Writing Tips
WARNING:
This is blunt so you have been told.
Back in March of this year, I spoke at the Canada Marketing Summit. During my presentation, I asked attendees to stand up if they actually wrote more than 10 headlines when creating sales copy.
One lone man stood up out of approx. 100 people in the room. He said he did a max. of 20 headlines which is still way too few and costing him sales.
No surprise for me.
Seriously, you would have thought I asked people to stand up if they had a Venereal Disease - such is the blatant lack of Read the story »
FREE 90 Minute Video - ToeCracker Live at The Canada Marketing Summit
You can watch for free, my 90 minute video from my presentation on copywriting at the Canada Marketing Summit last week.
This is what TC Bradley said after watching me tear it up on stage:
“If you really want to know why the “Toecracker” is a man among boys when it comes to flat out MONEY MAKING copywriting that allows you to break your bankers back with with big FAT bank deposits, then you need to watch this Powerful Free video!”
Get ready to ignite your sales from 90 minutes of pure content.
Enjoy.
http://www.canadamarketing
Dedicated to kicking your ass until you succeed.
Warmly
ToeCracker
PS. I think this will only be available until 10th April as the promoters will pull it down.
Set Yourself on Fire For Success - 16 Powerful Quotes
You have choices how you get your inspiration. For many of you, quotes work and here’s 16 more success quotes. As former Canadian Hockey Player rifle puts it - “Success is not the result of spontaneous combustion. You must set yourself on fire.”
So, go ahead, set yourself on fire with these 16 Success quotes. Read the story »
Persuasive Writing
Examples of How to Hold a Sale” 
A few hours ago one of my valued friends (a newsletter subscriber) emailed a very good question to me and Damien asked me for the answer.
Rather than just let Damien benefit from my answer, I want you to as well.
HIS QUESTION:
“Can you Give Examples of The different Ways to Have a Sale?”
My ANSWER: Read the story »
Picture Words
The Richest Person in The World Lives in Happy Valley 
The richest person in all the world lives in Happy Valley.
This person is rich in values which endure, in things he cannot lose - things which provide them with contentment, sound health, please of mind and harmony within their soul.
The Happy Valley Person’s Success Creed:
Here is the inventory of the richest person’s riches and how they were acquired: Read the story »
Tested Sentences
Don’t Ask If – Ask Which . . . How to Turn a NO Into a YES! 
Don’t Ask If – Ask Which!
(Wheelerpoint 4)
You can catch more fish with hooks than with crow bars.
The main problem is business though is this . . . at least 96.7% of people use crowbars to try and catch their fish (new customers) instead of using the correct hook combined with the right bait.
By “DON’T ASK IF – ASK WHICH” I mean you should always frame your words (especially at the close) so you can give your prospect a choice between something and something, never between SOMETHING and NOTHING. Read the story »
Rare Advertising
3 Basic Buying Motives . . . the XYZ Formula 
The HEART is closer to your customer’s pocketbook (their purse, wallet, cash and or credit card) than is his or her BRAIN!
YOUR ‘Selling Words’ are mightier than YOUR price tag.
Basically we are all alike and respond to the same buying urges, and the same emotions which sold customers from when the caveman first grunted . . . still sell today.
It doesn’t take much persuasion to sell a person when you direct your ‘Tested Selling Sentences’ at their basic buying motives, which are, Read the story »
